Event Soundbites
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Measuring Progress on Measurement
Event Soundbites March 20, 2019Contract provisions and MRC accreditation are key to achieving transparency in measuring digital ad performance.
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New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards
Event Soundbites March 20, 2019Simplification and standardization are driving an industry initiative to create a new paradigm for consumer privacy.
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Overview of the 2019 ANA Advertising Law & Public Policy Conference
Event Soundbites March 20, 2019Get a two-minute overview of the 2019 ANA Advertising Law & Public Policy Conference.
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Establishing Trust in Influencers and Third Parties
Event Soundbites March 19, 2019In a real-time social media world, marketers have to provide “micro”-influencers with guidelines to minimize risk.
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Trust The Process? The Challenger's Perspective to Policing Competitors' Advertising Claims
Event Soundbites March 19, 2019Unilever considers the impact on its business and innovations before challenging competitors’ claims.
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Chobani: Building an In-House Agency from Scratch
Event Soundbites March 15, 2019In 2016, Chobani recruited Leland Maschmeyer as their Chief Creative Officer to build an internal creative capability from scratch. In this video, learn how what began as an effort to bring creativity in-house quickly grew into a re-imagination of more than just campaigns.
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Hatching Creative at Cisco
Event Soundbites March 15, 2019Cisco’s in-house agency is responsible for setting the tone of the brand experience and personality.
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Overview of the 2019 In-House Agency Conference
Event Soundbites March 15, 2019Get a two-minute overview of the 2019 In-House Agency Conference.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Event Soundbites March 14, 2019Client empathy, avoiding complacency, and recognizing the importance of your team are critical to in-house agency success.
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Driving Brand Crave Through Storytelling and Innovation
Event Soundbites March 14, 2019The challenge for Disney’s in-house agency is delivering best-in-class creative solutions in an environment of high volume.
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How Verizon’s In-House Agency Quickly Found Success
Event Soundbites March 14, 2019Establish swim lanes to achieve productive collaboration with external agency partners.
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Meet Clorox’s In-House Agency, Electro Creative Workshop
Event Soundbites March 14, 2019The transformation of Clorox’s in-house agency was propelled by culture-building, branding, and input from internal stakeholders.
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The Good, the Bad, and the Ugly of "In-Housing"
Event Soundbites March 14, 2019Electronic Arts’ in-house media group avoids the agency label to emphasize its team role and not cost.
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Refreshing a Brand: A Case Study from Trunk Club
Event Soundbites March 13, 2019For an in-house agency to produce consumer engagement, its creative has to be at the intersection of right and interesting.
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How Orangetheory Fitness Uses Data to Make Fitness Fun
Event Soundbites March 1, 2019Human connections through coaching and technology are key brand differentiators for Orangetheory Fitness.
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Overview of the 2019 Brand Masters Conference
Event Soundbites March 1, 2019Get a two-minute overview of the 2019 Brand Masters Conference.
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Re-Branding Cannabis — How MedMen Is Elevating the Conversation
Event Soundbites March 1, 2019MedMen uses hyperlocal marketing tactics to build awareness of its chain of cannabis stores.
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Revitalizing the Mortgage Industry
Event Soundbites March 1, 2019In launching Rocket Mortgage, Quicken Loans ignored the noise and listened to the consumers’ calls for simplification.
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New Services, New Marketing Techniques: Aetna’s Story
Event Soundbites February 28, 2019Pivoting from an insurance company to a health brand required Aetna to massively overhaul its marketing.
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Operating Principles from Kraft-Heinz
Event Soundbites February 28, 2019Kraft Heinz gives the marketing teams behind its 200 brands autonomy and the benchmarks to drive growth.
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