Event Soundbites
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Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference
Event Soundbites May 1, 2019It’s critical for marketers to be proactive about managing influencers, data, and agency relations.
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The Rise of the Internal Agency at Revlon
Event Soundbites May 1, 2019Nurture in-house agency growth through joint presentations with external partners and the power to conceptualize and innovate.
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How Boeing Optimizes Its In-House Creative Investment
Event Soundbites April 30, 2019To be successful, an in-house agency should have a North Star, a leader who’s a change agent, and brand consistency.
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How to Avoid Waste in Marketing: Advice from Farmers Insurance
Event Soundbites April 29, 2019Farmers Insurance uses fractional attribution and media mix modeling to determine the allocation of marketing dollars.
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It Was the Best of Times, It Was the Worst of Times
Event Soundbites April 29, 2019To get the best results from their agency partners, marketers should focus on value creation rather than paying less.
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Mastercard’s Rebranding Effort: Crafting a New Visual Identity and Sonic Signature
Event Soundbites April 29, 2019The mission of Mastercard’s marketing is to build the brand, business, and platforms for sustainable competitive advantage.
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Seven Tips for Organizational Transformation
Event Soundbites April 29, 2019Tips for dealing with transformation programs include: don’t play the victim, don’t settle, and help others live large.
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Automation in Action: How Cineplex Is Using Automation to Increase Conversions and Generate Millions
Event Soundbites April 26, 2019To build revenues, Cineplex automated its email marketing to connect with guests on their journey after online ticking purchase.
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Getting Executive Buy-In on Email Best Practices
Event Soundbites April 26, 2019Best practices for getting executive buy-in of email programs include adoption value metrics and segmenting everything.
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Key Data Privacy Challenges for Email and Digital Marketing
Event Soundbites April 26, 2019Experts agree that strong data management is critical for email marketers’ compliance with privacy regulations.
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Overview of the 2019 ANA Email Evolution Conference
Event Soundbites April 26, 2019In this video, get a two-minute overview of the overview of the 2019 ANA Email Evolution Conference.
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Bringing Your Work to Life Do What You Love, and Love What You Do
Event Soundbites April 25, 2019Helping others will increase harmonious passion, which fuels professional achievement.
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Email Marketing: Design Trends and Best Practices
Event Soundbites April 25, 2019Designers agree that, right now, interactive email isn’t for everyone.
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Hitting a High Note: How Berklee Online Used Behavioral Science Secrets
Event Soundbites April 25, 2019Email marketers are more likely to get subsequent commitments from consumers if their first ask is relatively small.
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Segmentation, Automation, and Personalization
Event Soundbites April 24, 2019Ongoing testing is essential to maintaining the health and effectiveness of your email marketing program.
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The Essentials of Email Deliverability
Event Soundbites April 24, 2019The quality of marketers’ data collection is the primary driver of email deliverability.
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How and Why IHOP Became IHOb
Event Soundbites April 12, 2019IHOP drove results with a pancakes-to-burgers media strategy that capitalized on cultural momentum and risk-taking.
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Overview of the 2019 ANA Media Conference
Event Soundbites April 12, 2019In this video, get a two-minute overview of the 2019 ANA Media Conference.
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The Current State of Marketing According to Gary V.
Event Soundbites April 12, 2019The big question facing media is brands’ ability to produce enough relevant creative to take advantage of proliferating platforms.
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Implementing a New Media Supply Chain
Event Soundbites April 11, 2019It’s time for the industry to create a new media supply chain that has quality, civility, transparency, and control built into it.
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