Conference Highlights

Account-Based Marketing: New Insights and Best Practices
Conference Highlights October 14, 2020
Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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Marketing as an Architect for Growth
Conference Highlights October 14, 2020
Marketers need to lead with purpose by being more proactive in communicating it internally and externally.
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Marketing Trends for 2021
Conference Highlights October 14, 2020
Digital has been instrumental in leveling the internal playing field for B2B marketing.
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2020 ANA Advertising Financial Management Conference Presented by Active International: A Virtual Experience In Two Minutes
Conference Highlights October 7, 2020
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From Marketing Procurement to CPO
Conference Highlights October 6, 2020
Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.
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New Approaches to Evaluating Procurement
Conference Highlights October 6, 2020
Marketing procurement professionals can justify their roles by knowing when to pivot from savings to value.
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Supplier Diversity: A Call to Action
Conference Highlights October 6, 2020
Cultivating business partnerships and advocates is key to growing supplier diversity in marketing.
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Taming the Wild West of Pitching
Conference Highlights October 6, 2020
Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.
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When Finance and Marketing Unite
Conference Highlights October 6, 2020
Simplification was a primary goal for HP in changing platforms for agency evaluation and selection.
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Driving Action To Fuel Change
Conference Highlights September 24, 2020
This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.
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Where TV and OTT/Streaming Worlds Collide
Conference Highlights September 24, 2020
In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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ANA 2020 Media & Measurement Conference In Two Minutes
Conference Highlights September 23, 2020
A quick look at the sights and sounds of the 2020 Media & Measurement Conference.
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BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN
Conference Highlights September 23, 2020
Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.
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DIGITAL-FIRST MEDIA AT ELI LILLY
Conference Highlights September 23, 2020
Hear how Eli Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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Insights Make History with Creatable World: A Line of Gender-Inclusive Dolls
Conference Highlights September 23, 2020
Qualitative insights on kids’ views about diversity were instrumental in Mattel’s product design.
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LEADING TRANSFORMATION IN AUDIENCE MEASUREMENT
Conference Highlights September 23, 2020
David Kenny has spent his career in Data Science and AI. As CEO & Chief Diversity Officer at Nielsen, his vision for transformation in measurement and product development enables marketers to make bold decisions through trusted insights to transform their businesses in the midst of uncertainty.
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THE CONVERGENCE OF MARKETING
Conference Highlights September 23, 2020
This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.
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The Necessity of Cross-Media Measurement
Conference Highlights September 23, 2020
Experts agree that cross-media measurement is the right thing to do for consumers when math and privacy are worked out.
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FROM OUT-HOUSE TO IN-HOUSE: WHY THE TRANSITION DOESN’T STINK
Conference Highlights August 13, 2020
Award-winning leader Todd Miller shares his journey from the outside in. He includes his experience on how embracing the full potential of the in-house model can not only successfully advance the quality of the work; but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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The Importance of Owning It
Conference Highlights August 13, 2020
Ally developed its in-house capabilities by building a competitive MarTech stack and embracing its scrappiness.
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