Event Soundbites
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Fireside Chat with World Central Kitchen
Event Soundbites February 27, 2025For World Central Kitchen, fundraising is making a connection with donors through tailored storytelling.
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Nonprofit Leadership Insights: Key Takeaways and Trends Shaping 2025
Event Soundbites February 27, 2025Rapid changes in federal aid policies necessitate that nonprofits be proactive in identifying and addressing funding gaps.
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Overview of the 2025 ANA Nonprofit Conference
Event Soundbites February 27, 2025In this video, get a two-minute overview of the 2025 ANA Nonprofit Conference.
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Stability: A Superpower in Uncertain Times
Event Soundbites February 27, 2025The notion of having one unifying message has given way to having the right message in the right place at the right time.
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Brand Strategy in the Midst of Flux
Event Soundbites February 26, 2025Messaging that clearly differentiates your nonprofit is critical to planning and executing an effective brand refresh.
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Health Equity: What We’ve Learned and What We’re Doing to Provide Health and Hope to Everyone, Everywhere
Event Soundbites February 26, 2025Achieving health equity across socioeconomic lines is a key vision of the American Heart Association.
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On the Hill and in the States: Navigating 2025 and Beyond
Event Soundbites February 26, 2025In a time of funding uncertainty, it’s imperative for nonprofits to focus on clearly articulating the benefits of their missions.
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Purposeful Partnerships: Discovering the Lifecycle of Successful Cause Marketing Collaborations
Event Soundbites February 26, 2025Mattel’s “play it forward” mantra has resulted in life-changing cause marketing that begins with one moment, one story, one toy.
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The Gen AI Savvy Nonprofit
Event Soundbites February 25, 2025Nonprofits need to be vigilant about deep research when harnessing the growing power of Gen AI.
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From Performative to Performance: How DEI Can Move Forward Against Blowback
Event Soundbites January 29, 2025Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.
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This Is How Marketers Should Approach Testing New Technologies and Tactics
Event Soundbites December 19, 2024Jessie De Luca, SVP of strategy at Hudson MX, shared her thoughts on how marketers can best approaching testing new technology or campaign strategies.
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How MANSCAPED’s CMO Convinced the C-Suite to Invest in Brand Marketing
Event Soundbites December 18, 2024MANSCAPED CMO Marcelo Kertész shared how he compelled his organization, which had a performance marketing culture, to invest in branding efforts by comparing the revenue of established incumbent companies that invest in brand to their disruptive newcomers.
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How to Convince the C-Suite to Invest in Incrementality Testing
Event Soundbites December 17, 2024Brock Wright, senior manager of omnimedia performance analytics at Pernod-Ricard, and Olivia Kory, head of strategy at Haus, discuss how they convince senior leadership to invest in incrementality testing.
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How to Convince Your C-Suite to Go Big on Marketing Risks
Event Soundbites December 16, 2024Marketing leaders from Mint Mobile discussed their approaches for getting the C-suite to buy into an entrepreneurial, high risk/high reward style of marketing.
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Event Soundbites November 20, 2024A goal of the National Hockey League is growing the game by building a new generation of multicultural fans.
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Overview of the 2024 ANA Multicultural Marketing & Diversity Conference
Event Soundbites November 20, 2024In this video, get a two-minute overview of the 2024 ANA Multicultural Marketing & Diversity Conference.
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SeeHer: Equality for Women, from Menstruation to Menopause
Event Soundbites November 20, 2024Successful campaigns targeting women’s health and wellness are driven by community co-creation.
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Tapping into Culture to Build Strong Brand Equity
Event Soundbites November 20, 2024For U.S. Bank, multicultural engagement is a strategic partnership with marketing to quantify business impact.
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Latinos: Verizon's Growth Disruptors
Event Soundbites November 19, 2024Making Latinos a core business priority is key to achieving success in the general market.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Event Soundbites November 19, 2024NDSS is advancing representation by putting the Down syndrome community at the core of its marketing decision-making.
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