Conference Highlights
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Hyper-Personalized Advertising: One Size Does Not Fit All
Conference Highlights November 13, 2024For marketers, hyper-personalization necessitates managing a tug-of-war with data privacy.
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Overview of the 2024 ANA Masters of Advertising Law Conference
Conference Highlights November 13, 2024In this video, get a two-minute overview of the 2024 ANA Masters of Advertising Law Conference.
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The Use of AI and Legal Ethics
Conference Highlights November 13, 2024Law practices need to follow ethical guidelines when adopting and using AI tools.
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Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Conference Highlights November 12, 2024Marketers need to be clear about the regulatory rules of the road when using AI for content creation.
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Bridging Legal Frontiers: Navigating the Intersection of Luxury, Wellness, and Technology
Conference Highlights November 12, 2024For ad lawyers representing wellness marketers, it’s important to know how to use science to develop and defend product claims.
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Consumergeddon: Can You Survive the Deceptors?
Conference Highlights November 12, 2024Among advertising lawyers’ key challenges if helping to stop consumergeddon.
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It’s Not Your Father's Oldsmobile: Ten Things You Need to Understand to Counsel in Advertising Today
Conference Highlights November 12, 2024Like advertising, ad law is changing and it’s important to keep pace with this transformation.
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Massive Change: FCC Overhauls TCPA Consent Provisions and Provides New AI
Conference Highlights November 12, 2024Ad lawyers need to be proactive in pushing back against the impact of an overhauled TCPA on marketing communications.
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Thinking Like an Enforcer to Minimize Advertising and Marketing Risks
Conference Highlights November 12, 2024Be prepared to explain the genesis of data when submitting ad claims for regulatory review.
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Building the Business Case for Creative Disruption
Conference Highlights October 25, 2024Creative disruption is sustained by brand-led growth, meaningful storytelling and an innovative culture.
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Fearless Marketing Drives Growth for a Brand Disruptor
Conference Highlights October 25, 2024An unconventional air, ground, and info game is driving disruptive growth for DUDE Wipes.
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Final Words of Advice from Speakers at the 2024 ANA Masters of Marketing Conference
Conference Highlights October 25, 2024Speakers at the 2024 ANA Masters of Marketing Conference answered the question "What’s your most important takeaway for helping conference attendees drive growth?"
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How One Word Can Improve a Brand
Conference Highlights October 25, 2024Iconic brands own iconic words that are their rallying cries.
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Overview of the 2024 ANA Masters of Marketing Conference
Conference Highlights October 25, 2024In this video, get a three-minute overview of the 2024 ANA Masters of Marketing Conference.
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Transformative Impact: Unleashing Brand Power for Global Change
Conference Highlights October 25, 2024ETS expanded its social impact through purpose-driven rebranding.
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Creativity and Human-First Approach to Becoming a Top100 Brand
Conference Highlights October 24, 2024Key priorities for marketers include driving profitability and partnering with CIOs to facilitate AI adoption.
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Human-Centered Leadership Elevates Business Transformation
Conference Highlights October 24, 2024In this video, learn about Mars' journey to create brand worlds for the future that leverage cutting-edge technology to build relationships with fans and communities; utilize personalization at scale creating experiences no dead-ends; and use generative AI and data-driven tools to win the consumer journey.
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Human-Centered Leadership Elevates Business Transformation
Conference Highlights October 24, 2024For Mars, community co-creation is critical to brand innovation and growth.
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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success
Conference Highlights October 24, 2024Marketers can drive hypergrowth by optimizing non-stop without fear of failure and building a blank checkbook culture.
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Making Marketing More Human Through AI
Conference Highlights October 24, 2024Subject matter expertise is a key ingredient for optimizing productivity gains with AI tools.
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