Knowledge Partners
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Media Agency New Business Barometer: Final 2023
Knowledge Partners May 22, 2024The COMvergence New Business Barometer study provides a comprehensive assessment of the media agency performances in new business.
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The Power of Sports on Local Broadcast TV
Knowledge Partners May 18, 2024A survey of over 5,000 adults by Dynata Research reveals that linear TV is the preferred medium for viewing sports, demonstrating the significant influence of local broadcast TV on sports viewership and advertising impact.
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Ads in Misinformation: An Ad Effectiveness Experiment
Knowledge Partners May 16, 2024Zefr conducted an “ad effectiveness experiment to uncover the true impact of ads next to misinformation.
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Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
Knowledge Partners May 16, 2024In this report, Marketing Architects identifies top challenges facing advertisers when measuring TV’s effectiveness and provides a playbook for solving them.
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The Role of Customer Analytics Throughout the Value Chain: Applying Customer-centric Thinking to Fuel Growth
Knowledge Partners May 12, 2024This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.
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Captivating Characters in Advertising: Harnessing the Power of Fluent Devices
Knowledge Partners May 7, 2024System1 shares how leveraging characters can differentiate a brand, enhance branded storytelling, and induces positive feelings among consumers.
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The Top Influencer Marketing Trends of the 20s (So Far)
Knowledge Partners May 6, 2024This report from CreatorIQ summarizes all the organization’s key findings during its first three years researching key trends in influencer marketing.
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The Marketer’s Guide to OTT and CTV
Knowledge Partners May 3, 2024The growth and evolution of OTT and CTV offer brands new and exciting opportunities to reach and engage their target audience. This guide offers a foundational introduction to OTT and CTV that will give you a competitive edge.
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Reassessing Purpose as Society’s Expectations for Business Rise
Knowledge Partners May 1, 2024The Internationalist and ANA’s Center for Brand Purpose conducted a survey in February 2024 that asked respondents ten questions about their sentiments on the evolution of purpose in a tumultuous year. These results help shape action taken as part of the Marketing Makes a World of Difference initiative.
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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry
Knowledge Partners April 30, 2024Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.
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Using Data to Improve Direct Mail ROI
Knowledge Partners April 29, 2024Deep Sync, a specialist in audience-targeting data solutions, offers recommendations on how to leverage data to enhance your direct mail marketing’s return on investment.
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A Personal Touch
Knowledge Partners April 23, 2024The evolution of personalization over the last five years reflects a broader trend toward more sophisticated, adaptive, and user-centric strategies. With ongoing technological innovation, personalization is becoming increasingly sophisticated and essential for delivering standout customer experiences.
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CreatorIQ: Creator Communities 2023
Knowledge Partners April 22, 2024CreatorIQ shares insights from its whitepaper exploring the relationship between creator exclusivity and earned media value (EMV), and how it varies from category to category.
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The Power of Professionally Branded Emails
Knowledge Partners April 12, 2024This report from Exclaimer examined some of the channels marketers are relying on most under tightening budgets to determine which had the greatest opportunity for both maximum engagement and ROI.
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Empowering Engagement in 2024: Marketing Challenges and Strategic Solutions
Knowledge Partners March 28, 2024Combining its own insights with recent data from other sources, Inspira Marketing outlined the most common challenges marketers will see in 2024 and beyond.
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Fearlessly Curious Voices — Barbara Apple Sullivan and Amy McIntosh
Knowledge Partners March 28, 2024Barbara Apple Sullivan sits down with NYU School of Professional Studies Chief Marketing Officer, Amy McIntosh, to talk about taking career risks, leaning into new technologies, and balancing work and family.
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Hashtag Horizon: Social Media Marketing Trends of 2024
Knowledge Partners March 28, 2024From the authenticity revolution in influencer marketing to the pivotal role of AI, Inspira Marketing uncovers the latest developments in social media marketing in its new report.
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Social Commerce Revolution: Three Strategies to Transform Your Approach
Knowledge Partners March 27, 2024Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”
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Social How To: Boosted Posts versus Paid Ads
Knowledge Partners March 27, 2024Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are explaining why and when you’d want to boost a post on your feed, or when a paid ad is the better decision.
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Staying Visible and Relevant: Social Media Algorithms by Platform
Knowledge Partners March 27, 2024Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.
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