Knowledge Partners
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Hidden Costs: Three Critical Business Ramifications of Digital Ad Fraud
Knowledge Partners February 28, 2024This report from VAB seeks to explore ‘hidden cost’ issues of fraudulent digital video campaigns through tangible examples, while providing guidance on how to avoid the corporate risk involved in the lack of transparency that often leads to fraudulent ad activity.
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The Fundraising Forecast: Top 10 Insights to Talk About in 2024
Knowledge Partners February 27, 2024Blakely shares the latest research on donor attitudes in the U.S. as well as in-depth insights from thousands of donors who have shared their needs, motivations and connections through the brand’s affinity work, plus amalgamated trends based on performance metrics from more than 30 charities.
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The Fundraising Forecast in Canada: Top 10 Insights to Talk About in 2024
Knowledge Partners February 22, 2024Blakely shares the latest research on donor attitudes in Canada as well as in-depth insights from donors and trends based on performance metrics from more than 30 charities.
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How Analytics Partners Helped Nespresso Achieve High Analytic Adoption
Knowledge Partners February 16, 2024This case study from Analytics Partners outlines how the organization helped Nespresso identify the largest drivers of incremental sales, achieve double digit growth year-over-year, and achieve high adoption of an advanced analytics program.
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Loyalty: What Customers Really Want
Knowledge Partners February 16, 2024TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.
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The High Performers of Super Bowl LVIII and What We Can Learn
Knowledge Partners February 16, 2024Brainlabs has seen hundreds of Super Bowl ads over the years, and one thing remains a constant – there are always big wins and memorable fails. The company uncovered four key opportunities for advertisers to apply moving forward in 2024.
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Four Things to Know About Programmatic Advertising
Knowledge Partners February 14, 2024In this article, Anteriad explores programmatic advertising, its various formats, and metrics that help measure success.
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Getting Stuff Done — Better, Faster, Smarter
Knowledge Partners February 13, 2024Agency Mania Solutions shared how to improve the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times.
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Industry Updates — Looking Ahead to 2024
Knowledge Partners February 13, 2024Agency Mania Solutions shared how the trends and news of 2023 will impact marketers in 2024.
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Pinterest Predicts
Knowledge Partners February 12, 2024“Pinterest Predicts” shares developing consumer trends as observed by increases in the search for certain keywords.
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The Super Bowl Moment Is Here to Stay
Knowledge Partners February 12, 2024Joe Baratelli of RPA underscores the Super Bowl's unmatched advertising impact, stressing the need for clear objectives, culturally resonant creativity, and a robust multi-channel approach for a successful and memorable campaign.
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Better, Faster, More Profitable Decisions with Commercial Intelligence
Knowledge Partners February 9, 2024Brands must keep up with a constantly evolving environment in which change is the new normal. Heightened consumer awareness and increased regulation regarding the use of personal data has forced brands to reconsider how they collect, store, and use data. To manage this, brands have considered many options, implemented some, and seen greater or lesser success.
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How Marketing Mix Modeling Can Become a Powerful Tool for Sustainable Business Performance
Knowledge Partners February 9, 2024Can marketing reconcile business performance and sustainability goals? Ekimetrics believes so, through the right marketing mix model.
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The New World of Marketing Measurement
Knowledge Partners February 9, 2024Ekimetrics shares how brands can develop their measurement to capture and support both the granularity and immediacy of attribution, alongside the whole, long-term picture needed to steer marketing budgets to best effect.
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Overcoming the Obvious: Sparking Creativity Against Marketing Woes
Knowledge Partners February 8, 2024Inspira Marketing shared how unconventionally creative marketing strategies, including interactive storytelling and experiential marketing, empowers brands to capture the attention of their target audience.
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How to Use Q1 to Gain a Competitive Edge for Your B2B Paid Media Strategy
Knowledge Partners February 5, 2024As 2024 begins, it’s important to start with a strong marketing plan to set the tone for the rest of the year. A company’s paid media efforts should take into account these Q1 opportunities.
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Mastering Precision: The Art of Social Media Ad Targeting
Knowledge Partners February 5, 2024Marketing agency Inspira shares best practices for social media targeting.
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What Is a Podcast?
Knowledge Partners February 5, 2024In this video, Libsyn Podcast Hall of Famer Elsie Escobar helps us define a podcast, explaining how it differs from other media.
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Podcast Titles and Cover Art Best Practices
Knowledge Partners February 3, 2024You’d be surprised at how vital your podcast tile and cover art are to helping potential listeners find and download your podcast. In this video, Libsyn pro podcaster Brian Cottington shares best practices along with design advice from professional graphic designer and podcaster Prescott Perez-Fox.
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Podcasting Platforms and Media Host Basics
Knowledge Partners February 2, 2024Why do you need a podcast platform (media host)? What do they do? Libsyn Podcast Hall of Famer Elsie Escobar explains all the basics of a podcasting platform.
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