Knowledge Partners
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Brand Experience: The Key to Customer Loyalty and Business Growth
Knowledge Partners September 11, 2024A common misconception is that your brand equals your logo plus your ads and nothing more. It’s true that visual identity and brand voice contribute to overall customer perception of a brand and its value. However, it’s the total brand experience that drives competitive differentiation, builds brand loyalty and, ultimately, delivers value to the business.
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Premium, Defined: Long-Form Content Drives Ad Success
Knowledge Partners September 5, 2024DIRECTV identifies five valuable personas that can be appealed to with premium long-form video. The information on each persona includes its demographic breakdown and its viewing and purchasing behavior.
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The Gen AI Implementation Pyramid
Knowledge Partners August 30, 2024Phaedon’s Nate Thompson and Buddy Norton lay out a framework to help brands navigate the complexities of implementing AI across their organizations.
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The Power of Authenticity: 100 Brands Winning Big with TikTok Creators
Knowledge Partners August 27, 2024CreatorIQ and TikTok share research that sheds light on what makes a creator effective in his or her collaborations with a brand.
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Crafting an Effective Gen AI Measurement Plan
Knowledge Partners August 22, 2024Phaedon’s Emily Merkle shares tips for brands looking to establish a well-designed measurement plan for Gen AI implementation.
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Four Next Generation CBCA Tools to Understand How People Make Choices
Knowledge Partners August 22, 2024Steve Cohen, co-founder of in4mation insights, discusses advancements in the science of decision-making that have spurred innovations which challenge conventional wisdom by incorporating more robust behavioral assumptions.
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Maximizing TV Ad Spend with Location Intelligence
Knowledge Partners August 9, 2024Behavioral audience segments and action-based outcomes are the future of TV targeting and measurement respectively. Brands want to tell a story to the right audience at the right time and measure the impact of those stories. By adding data to the storytelling capabilities of TV advertising, brands can now achieve this goal.
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Uncorking Growth: Bread & Butter Wines' Recipe for Digital Success in a Saturated Market
Knowledge Partners August 9, 2024For food and beverage marketers battling shelf space and consumer attention, Bread & Butter Wines offers a blueprint for standing out in the crowded wine aisle.
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Advanced Study: Measuring YouTube Ad Creative Quality Impact at Scale
Knowledge Partners August 1, 2024A study measuring the impact of ad creative quality on YouTube specific video performance.
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AI for Marketing: From Hype to How
Knowledge Partners July 29, 2024Whether you’re just getting started or looking to maximize what AI can do, Think With Google presents a framework to help you think about how to take advantage of using AI in your marketing, and to assess what you’re already doing vis-à-vis what’s possible.
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The Cool Down’s Five Big Things: Business and Sustainability Insights from The Cool Down’s Proprietary Audience Data Stack
Knowledge Partners July 26, 2024A media company specializing in sustainability issues, The Cool Down shares insights derived from its proprietary audience data stack to shed light on consumers’ attitudes toward the topic.
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An Event to Inspire Latino Men Toward Better Mental Health
Knowledge Partners July 23, 2024In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.
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Are You Ready for the Next Wave for Advertisers?
Knowledge Partners July 23, 2024From the continued evolution of TV and video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences — we are in the midst of a new ad industry wave. Media teams that don't have the right tools to buy, bill, and pay for media will be left behind.
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A Marketer’s Guide to Major Measurement Methods and Triangulation
Knowledge Partners July 18, 2024Ekimetrics provides a general exploration of key measurement methods, what they’re used for, and how insight and effectiveness teams use various data and techniques to build the effectiveness narrative in the privacy age.
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Four Strategies for Connecting with Your Customers Through Zero-Party Data
Knowledge Partners July 17, 2024Transactional data, like purchase history, and behavioral data, like pages viewed, tell marketers the what, the how, and the where. But it’s only zero-party data, also known as declared data, that tells marketers the why.
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Going Beyond Points for the Ultimate Loyalty Program
Knowledge Partners July 17, 2024Phaedon shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.
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How to Foster Brand Love During Economic Uncertainty
Knowledge Partners July 17, 2024Coming off a global pandemic and moving into historically high inflation and a possible global recession, with market highs in between, consumers are feeling the pressure. And with prices rising across the supply chain, brands too are feeling the pinch as wallets tighten while consumer expectations rise simultaneously.
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Participation: A Power Shift and Reckoning for All Brands
Knowledge Partners July 17, 2024Consumers have more power than ever, meaning brands need to completely redefine how they look at the people buying their products. Under this new paradigm, Phaedon offers some tips for how brands can connect with consumers through a shared set of beliefs.
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Sparking Consumer Participation Through Shared Values and Beliefs
Knowledge Partners July 17, 2024Phaedon conducted a report offering new insights that better contextualize the actions brands must take to engage consumers.
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Travel Comfort Continues to Rise as Inflation Pressures Persist
Knowledge Partners July 17, 2024ICF Next explores key consumer trends related to the leisure industry and how brands are adapting to accommodate travelers.
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