Boom Time: Social Media Ad Spend Set to Explode in 2024 | Knowledge Partners | All MKC Content | ANA

Boom Time: Social Media Ad Spend Set to Explode in 2024

After nearly two years of constant talk about a recession and its downward impact on digital advertising revenue, the official numbers are in. 2023 was a banner year for advertising, with advertising spending a record $225 billion in the U.S. alone.