Knowledge Partners
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Equity Tastemakers: Gen Z and the Future of Inclusive Marketing
Knowledge Partners October 7, 2024PACO collective shares a detailed report that combines both quantitative and qualitative methodologies to shed light on generation Z’s attitudes toward diversity and the related responsibilities of brands.
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Revving Up Auto Advertising: Strategies for Long-Term Impact and Market Growth
Knowledge Partners October 7, 2024System1 shares insights from its Test Your Ad Premium database to explore what creative elements to avoid and best practices in creating emotionally resonate ads that enhance the brand of auto-makers.
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Three Innovative Ways to Add VR to Your Next Experiential Marketing Activation
Knowledge Partners October 7, 2024Virtual reality (VR) is revolutionizing live brand activations, offering immersive and memorable consumer engagement experiences.
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Here Come the Ho Ho Ho-lidays
Knowledge Partners October 1, 2024This infographic from Inspira helps marketers understand what shoppers are looking for this holiday season, covering their motivations and likely purchase journeys.
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Programmatic Advertising 101: Everything You Need to Know to Build a Successful Campaign Strategy
Knowledge Partners September 30, 2024Brand activation agency Inspira offers a thorough and helpful primer on programmatic marketing.
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Inside the New Era of Fan Participation on YouTube
Knowledge Partners September 29, 2024On YouTube, Gen Z has transitioned from passive consumers to active creators and shapers of culture. Learn three key strategies for brands to engage with this trend.
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AI Enterprise Governance Checklist
Knowledge Partners September 27, 2024When integrating AI into your agency management program, it's crucial to ensure the solution meets enterprise-grade standards. This checklist will help you assess and evaluate AI models to determine their suitability for your organization.
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AI: Written Comments Report
Knowledge Partners September 27, 2024Decideware shared key recommendations for how marketing procurement teams can successfully leverage AI using various scenarios and/or questions.
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If You Want to Build Relationships with Consumers, You Have to Speak Their Love Language
Knowledge Partners September 27, 2024Gary Chapman’s The 5 Love Languages: The Secret to Love that Lasts might be a guide for romantic relationships, but its principles can be applied to brand-consumer relationships, too. Chapman’s five love languages can serve as a blueprint for developing a marketing strategy that truly connects with your audience.
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Who is Gen Alpha? Everything You Need to Know About this Emerging Demographic
Knowledge Partners September 27, 2024Just when you thought you understood gen Z, there’s another emerging demographic — gen Alpha — following in its footsteps. Although the youngest in this cohort are still in diapers, the eldest are already brand aware and influencing what their millennial parents buy.
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Unlocking LGBTQ+ Loyalty in the Grocery and Household Verticals
Knowledge Partners September 26, 2024This report from Revry examines the purchasing behavior, brand loyalty, and perceptions of LGBTQ+ consumers in the grocery and household verticals, comparing brands that are viewed as allies and those that are not.
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Loyalty Unlocked: LGBTQ+ Streaming Audience Insights, Powered by Nielsen
Knowledge Partners September 25, 2024According to a 2024 ANA survey, only 34 percent of marketers are currently leveraging LGBTQ+-owned or targeted media to activate this lucrative audience base, despite these platforms often outperforming their mainstream counterparts in audience engagement, brand loyalty, and authentic connection.
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Can Single-Source Data Solve Advertisers’ Cross-Media Measurement Headaches?
Knowledge Partners September 20, 2024With numerous media channels vying for brands’ investment, advertisers need to measure not only how each channel performs but also how they interact to deliver outcomes. Understanding the unique reach of each channel ensures they’re not just hitting the same audience multiple times.
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YouTube Creative Effectiveness: Three Golden Rules That Could Double ROI
Knowledge Partners September 20, 2024Ekimetrics shared insights on a study it conducted, alongside Google, to reveal the impact of ad creative quality on YouTube video performance.
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Specialty Retailer Elevates Marketing ROI Using Cluster Analysis
Knowledge Partners September 17, 2024Bridgenext collaborated with a cross-functional executive stakeholder team to help identify patterns and segment customer and business actions that would ultimately inform investment and forecasting decision-making. Examining more than 25 data sources, we gathered data from sales and performance, product assortment, marketing, and market and store-level operations.
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From Linear to Streaming: The Evolution of Live Events
Knowledge Partners September 12, 2024In late 2023, Amazon Ads and Publicis Media worked together to create a study to better understand the shift from linear to streaming of live events in the US.
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Brand Experience: The Key to Customer Loyalty and Business Growth
Knowledge Partners September 11, 2024A common misconception is that your brand equals your logo plus your ads and nothing more. It’s true that visual identity and brand voice contribute to overall customer perception of a brand and its value. However, it’s the total brand experience that drives competitive differentiation, builds brand loyalty and, ultimately, delivers value to the business.
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Premium, Defined: Long-Form Content Drives Ad Success
Knowledge Partners September 5, 2024DIRECTV identifies five valuable personas that can be appealed to with premium long-form video. The information on each persona includes its demographic breakdown and its viewing and purchasing behavior.
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The Gen AI Implementation Pyramid
Knowledge Partners August 30, 2024Phaedon’s Nate Thompson and Buddy Norton lay out a framework to help brands navigate the complexities of implementing AI across their organizations.
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The Power of Authenticity: 100 Brands Winning Big with TikTok Creators
Knowledge Partners August 27, 2024CreatorIQ and TikTok share research that sheds light on what makes a creator effective in his or her collaborations with a brand.
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