Knowledge Partners
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Discovering Pearls: How to Find the Perfect Agency Partner
Knowledge Partners October 9, 2024A natural pearl in an oyster is one of nature’s most remarkable and rare achievements. In the turbulent waters of the brand world, an ideal agency partnership can be similarly hard to find—but very rewarding.
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How America Snacks
Knowledge Partners October 8, 2024Whether it’s crunchy chips, creamy yogurt, or a protein-packed bar, research shows that while consumers crave snacks that are indulgent and flavorful, they also want to make healthier choices. At the end of the day, the most successful snack brands are those that both taste great ad consumers feel good about eating.
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Libation Exploration: Guiding Consumers Toward New and Emerging Brands
Knowledge Partners October 8, 2024It’s important to note that while generation z claims to consume the least alcohol, they are the most likely of any generation to try new brands. Inspira is targeting generation Z through the most popular channels of discovery: word-of-mouth recommendations and in store promotions.
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What is Social SEO? 10 Ways to Optimize for Social Search
Knowledge Partners October 8, 2024This article explores the concept of social SEO, explaining its importance in modern digital marketing and providing ten practical strategies for optimizing social media profiles and content to improve brand visibility and engagement on platforms increasingly used as search engines.
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Equity Tastemakers: Gen Z and the Future of Inclusive Marketing
Knowledge Partners October 7, 2024PACO collective shares a detailed report that combines both quantitative and qualitative methodologies to shed light on generation Z’s attitudes toward diversity and the related responsibilities of brands.
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Revving Up Auto Advertising: Strategies for Long-Term Impact and Market Growth
Knowledge Partners October 7, 2024System1 shares insights from its Test Your Ad Premium database to explore what creative elements to avoid and best practices in creating emotionally resonate ads that enhance the brand of auto-makers.
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Three Innovative Ways to Add VR to Your Next Experiential Marketing Activation
Knowledge Partners October 7, 2024Virtual reality (VR) is revolutionizing live brand activations, offering immersive and memorable consumer engagement experiences.
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Here Come the Ho Ho Ho-lidays
Knowledge Partners October 1, 2024This infographic from Inspira helps marketers understand what shoppers are looking for this holiday season, covering their motivations and likely purchase journeys.
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Programmatic Advertising 101: Everything You Need to Know to Build a Successful Campaign Strategy
Knowledge Partners September 30, 2024Brand activation agency Inspira offers a thorough and helpful primer on programmatic marketing.
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Inside the New Era of Fan Participation on YouTube
Knowledge Partners September 29, 2024On YouTube, Gen Z has transitioned from passive consumers to active creators and shapers of culture. Learn three key strategies for brands to engage with this trend.
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AI Enterprise Governance Checklist
Knowledge Partners September 27, 2024When integrating AI into your agency management program, it's crucial to ensure the solution meets enterprise-grade standards. This checklist will help you assess and evaluate AI models to determine their suitability for your organization.
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AI: Written Comments Report
Knowledge Partners September 27, 2024Decideware shared key recommendations for how marketing procurement teams can successfully leverage AI using various scenarios and/or questions.
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If You Want to Build Relationships with Consumers, You Have to Speak Their Love Language
Knowledge Partners September 27, 2024Gary Chapman’s The 5 Love Languages: The Secret to Love that Lasts might be a guide for romantic relationships, but its principles can be applied to brand-consumer relationships, too. Chapman’s five love languages can serve as a blueprint for developing a marketing strategy that truly connects with your audience.
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Who is Gen Alpha? Everything You Need to Know About this Emerging Demographic
Knowledge Partners September 27, 2024Just when you thought you understood gen Z, there’s another emerging demographic — gen Alpha — following in its footsteps. Although the youngest in this cohort are still in diapers, the eldest are already brand aware and influencing what their millennial parents buy.
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Unlocking LGBTQ+ Loyalty in the Grocery and Household Verticals
Knowledge Partners September 26, 2024This report from Revry examines the purchasing behavior, brand loyalty, and perceptions of LGBTQ+ consumers in the grocery and household verticals, comparing brands that are viewed as allies and those that are not.
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Loyalty Unlocked: LGBTQ+ Streaming Audience Insights, Powered by Nielsen
Knowledge Partners September 25, 2024According to a 2024 ANA survey, only 34 percent of marketers are currently leveraging LGBTQ+-owned or targeted media to activate this lucrative audience base, despite these platforms often outperforming their mainstream counterparts in audience engagement, brand loyalty, and authentic connection.
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Can Single-Source Data Solve Advertisers’ Cross-Media Measurement Headaches?
Knowledge Partners September 20, 2024With numerous media channels vying for brands’ investment, advertisers need to measure not only how each channel performs but also how they interact to deliver outcomes. Understanding the unique reach of each channel ensures they’re not just hitting the same audience multiple times.
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YouTube Creative Effectiveness: Three Golden Rules That Could Double ROI
Knowledge Partners September 20, 2024Ekimetrics shared insights on a study it conducted, alongside Google, to reveal the impact of ad creative quality on YouTube video performance.
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Specialty Retailer Elevates Marketing ROI Using Cluster Analysis
Knowledge Partners September 17, 2024Bridgenext collaborated with a cross-functional executive stakeholder team to help identify patterns and segment customer and business actions that would ultimately inform investment and forecasting decision-making. Examining more than 25 data sources, we gathered data from sales and performance, product assortment, marketing, and market and store-level operations.
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From Linear to Streaming: The Evolution of Live Events
Knowledge Partners September 12, 2024In late 2023, Amazon Ads and Publicis Media worked together to create a study to better understand the shift from linear to streaming of live events in the US.
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