Knowledge Partners
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Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center
Knowledge Partners March 23, 2024Cox Communications worked with Analytic Partners to create a commercial analytics program to build trust with stakeholders, increase marketing efficiencies, and grow better relationships with customers.
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Mastering Instagram Metrics: A Roadmap for 2024
Knowledge Partners March 23, 2024Getting traction with your social media marketing can feel like trying to lift a barbell while standing on quicksand. The key to finding your footing, and getting ahead, is mastery of your metrics. This guide navigates the intricacies of Instagram’s analytics in 2024, specifically how to turn them to your advantage as a marketer.
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The Power of Brand Experiences at Festivals
Knowledge Partners March 23, 2024After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. Here, we look at how consumers feel about events and the impact that participation has on brands.
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The Ultimate Multi-Platform Digital Marketing Checklist
Knowledge Partners March 23, 2024From Connected TV (CTV) to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. The challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time.
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Is Your Brand Identity Craving a Revamp?
Knowledge Partners March 22, 2024What is brand identity? Brand identity is who your brand is, what it looks like, how it talks to its audience. It’s an amalgamation of your messaging, visual elements, content, and values, being filtered through the eyes and hearts of your audience.
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Unlocking Organic Growth: Five Proven Steps to Get More Social Media Followers
Knowledge Partners March 22, 2024Ever wonder why your Instagram growth hits a wall? From one-person businesses cracking wise online to the largest brands in the world, the frustration of a static following and decreased engagement is a shared experience. The most common hurdles are low post frequency and neglected engagement, both of which can be fixed.
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Why Is Retail Media ROAS So Hard to Measure?
Knowledge Partners March 22, 2024Retail media return on ad spend (ROAS) is difficult to gauge, but there are a number of ways to improve this metric.
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Why Brand Differentiation Isn’t Enough
Knowledge Partners March 20, 2024Branded discusses the difference between brand differentiation and brand distinctiveness, and why marketers should be focused on the latter.
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How Pharma Brands Can Augment Linear TV Advertising to Drive Growth
Knowledge Partners March 19, 2024Live TV and sports platform Fubo shared how pharma advertisers can add cable streaming services to their campaign mix to drive awareness and engagement.
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The ANA/Swayable ESG Brand Perception Index: Q4 Report on Top Brands
Knowledge Partners March 19, 2024The ANA/Swayable ESG Brand Perception Index offers insights into public opinions on US brands' impact on environment and society, tracking over 400 brands in various sectors.
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The Power of Performance Marketing in 2024
Knowledge Partners March 15, 2024Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond.
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The Progress Check: Sustainability
Knowledge Partners March 14, 2024Cannes LIONS’ first ever progress report on sustainability recognizes the progress the marketing supply chain is making on reducing our impact on the planet while driving growth and includes case studies showing the progress LIONS has seen in the last 12 months.
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The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
Knowledge Partners March 12, 2024This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.
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10 Strategies for Navigating Marketing Performance Measurement in the Cookieless World
Knowledge Partners March 6, 2024As a cookieless world looms large on the horizon, in4mation insights provides 10 strategies to leverage the fully predictive power of marketing mix modeling.
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A CMO’s Agency Wake-Up Call
Knowledge Partners March 6, 2024This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from “which agencies should I hire?” to “how can I operate to embolden agencies to succeed?” and supercharge their marketing efforts.
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Talking About My Generation
Knowledge Partners March 6, 2024The 2024 edition of Cheerful Twentyfirst’s annual strategic research project explores how audiences are engaging with brand experiences and communications across generations.
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The Big Tech/Media Tipping Point
Knowledge Partners March 6, 2024Tensions between big tech and media have mounted for years. Adstra believes 2024 will be a tipping point.
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Trailblazers of Tomorrow
Knowledge Partners March 6, 2024VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.
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Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer
Knowledge Partners March 6, 2024Comcast Advertising shares why it believes authenticated addressable TV advertising may finally answer the age-old question: What part of my marketing spend is actually working?
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2024 Advertising Outlook Report
Knowledge Partners March 5, 2024Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.
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