Knowledge Partners
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Participation: A Power Shift and Reckoning for All Brands
Knowledge Partners July 17, 2024Consumers have more power than ever, meaning brands need to completely redefine how they look at the people buying their products. Under this new paradigm, Phaedon offers some tips for how brands can connect with consumers through a shared set of beliefs.
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Sparking Consumer Participation Through Shared Values and Beliefs
Knowledge Partners July 17, 2024Phaedon conducted a report offering new insights that better contextualize the actions brands must take to engage consumers.
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Travel Comfort Continues to Rise as Inflation Pressures Persist
Knowledge Partners July 17, 2024ICF Next explores key consumer trends related to the leisure industry and how brands are adapting to accommodate travelers.
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Worried About Sales? Integrated Comms Is Your Brand’s Best Friend
Knowledge Partners July 17, 2024With consumers continually reevaluating all purchase decisions, it's enough to cause sleepless nights for brand managers over the next several months. But the right communications strategy can be the antidote to combat the angst and concern that may plague them.
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Breaking Through, Engaging, and Driving Results in Healthcare Marketing
Knowledge Partners July 16, 2024RPA shared key insights from its experiences working with healthcare brands, including what matters most to patients along their healthcare journey.
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Discover the Shein Effect in Spain
Knowledge Partners July 16, 2024Intent HQ shares a report providing comprehensive insights on Shein consumers for European retailers to better understand and adapt to emerging market changes.
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Raising the Verification Bar with More Impactful Media KPIs and Currencies
Knowledge Partners July 16, 2024Hudson MX’s Michael Stoeckle shared how marketers can improve their media verification process with more impactful media KPIs.
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Will We See a Digital Direct Resurgence in 2024?
Knowledge Partners July 16, 2024As the programmatic supply chain continues to struggle with transparency issues, the stage may be set for direct digital buying to make a comeback.
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Beyond Basics: Unveiling the Secondary Benefits of Sponsorships
Knowledge Partners July 10, 2024This report from SponsorUnited outlines the multitude of secondary benefits that come from strategic sponsorships.
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Customer Loyalty in Shared Mobility Situations: Spain
Knowledge Partners July 9, 2024A study of user behavior in the shared mobility (i.e., vehicle sharing) market in Spain, including user preferences, loyalty, frequency of use, average ticket, and other relevant indicators.
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Boom Time: Social Media Ad Spend Set to Explode in 2024
Knowledge Partners July 3, 2024After nearly two years of constant talk about a recession and its downward impact on digital advertising revenue, the official numbers are in. 2023 was a banner year for advertising, with advertising spending a record $225 billion in the U.S. alone.
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What Do Retailers Need to Do to Make the Most of First-Party Data?
Knowledge Partners July 3, 2024This report from Intent HQ leverages insights from some of the industry’s top experts on how to build a clear roadmap for first-party data success.
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Mapping the Multi-ID Landscape: A Glossary
Knowledge Partners July 2, 2024In this comprehensive glossary, Adstra proposes a fresh approach to mapping the advertising value chain.
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Why Data Collaboration Has Become a Travel Marketing Imperative
Knowledge Partners July 2, 2024Heading into the summer travel season, successful travel marketers are focusing on the role of personalization, as Adstra’s latest piece explains that travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey.
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Delivering Ad Relevance Without Third-Party Cookies
Knowledge Partners July 1, 2024Amazon Ads provides advanced techniques for modeling audiences in anonymous traffic.
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From Awareness to Action: Disability Representation in Advertising
Knowledge Partners July 1, 2024Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.
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Progressive Marketers Are Tracking a New Metric: Share of Model
Knowledge Partners July 1, 2024Jellyfish’s Jack Smyth explains why he believes measuring large language models’ perception of brands will become as essential as SEO, with all future campaigns tested on AI models.
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Creative Agency U.S. New Business Barometer: Year 2023
Knowledge Partners June 28, 2024This research consists of measuring U.S. creative agencies in terms of new business performance and focuses on major reviews and account moves concluded in 2023. Only brands/advertisers with a minimum of $3 million (Nielsen deflated spend data) are assessed in this study.
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The Sound of Brand-building: How to Leverage Audio Advertising
Knowledge Partners June 27, 2024System1’s Andrew Tindall shares five key best practices for effectively leveraging audio advertising.
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Brand and Top Music Artist 2023-24
Knowledge Partners June 26, 2024SponsorUnited shared insights from its Brand & Top Music Artist 2023-24 report, illuminating trends, brand endorsements, and opportunities. The study evaluated more than 650 brands, 870 sponsorship deals, and over 4,500 social posts by music artists.
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