Knowledge Partners
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Will We See a Digital Direct Resurgence in 2024?
Knowledge Partners July 16, 2024As the programmatic supply chain continues to struggle with transparency issues, the stage may be set for direct digital buying to make a comeback.
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Beyond Basics: Unveiling the Secondary Benefits of Sponsorships
Knowledge Partners July 10, 2024This report from SponsorUnited outlines the multitude of secondary benefits that come from strategic sponsorships.
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Customer Loyalty in Shared Mobility Situations: Spain
Knowledge Partners July 9, 2024A study of user behavior in the shared mobility (i.e., vehicle sharing) market in Spain, including user preferences, loyalty, frequency of use, average ticket, and other relevant indicators.
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Boom Time: Social Media Ad Spend Set to Explode in 2024
Knowledge Partners July 3, 2024After nearly two years of constant talk about a recession and its downward impact on digital advertising revenue, the official numbers are in. 2023 was a banner year for advertising, with advertising spending a record $225 billion in the U.S. alone.
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What Do Retailers Need to Do to Make the Most of First-Party Data?
Knowledge Partners July 3, 2024This report from Intent HQ leverages insights from some of the industry’s top experts on how to build a clear roadmap for first-party data success.
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Mapping the Multi-ID Landscape: A Glossary
Knowledge Partners July 2, 2024In this comprehensive glossary, Adstra proposes a fresh approach to mapping the advertising value chain.
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Why Data Collaboration Has Become a Travel Marketing Imperative
Knowledge Partners July 2, 2024Heading into the summer travel season, successful travel marketers are focusing on the role of personalization, as Adstra’s latest piece explains that travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey.
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Delivering Ad Relevance Without Third-Party Cookies
Knowledge Partners July 1, 2024Amazon Ads provides advanced techniques for modeling audiences in anonymous traffic.
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From Awareness to Action: Disability Representation in Advertising
Knowledge Partners July 1, 2024Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.
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Progressive Marketers Are Tracking a New Metric: Share of Model
Knowledge Partners July 1, 2024Jellyfish’s Jack Smyth explains why he believes measuring large language models’ perception of brands will become as essential as SEO, with all future campaigns tested on AI models.
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Creative Agency U.S. New Business Barometer: Year 2023
Knowledge Partners June 28, 2024This research consists of measuring U.S. creative agencies in terms of new business performance and focuses on major reviews and account moves concluded in 2023. Only brands/advertisers with a minimum of $3 million (Nielsen deflated spend data) are assessed in this study.
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The Sound of Brand-building: How to Leverage Audio Advertising
Knowledge Partners June 27, 2024System1’s Andrew Tindall shares five key best practices for effectively leveraging audio advertising.
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Brand and Top Music Artist 2023-24
Knowledge Partners June 26, 2024SponsorUnited shared insights from its Brand & Top Music Artist 2023-24 report, illuminating trends, brand endorsements, and opportunities. The study evaluated more than 650 brands, 870 sponsorship deals, and over 4,500 social posts by music artists.
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From Ads to Zeitgeist
Knowledge Partners June 26, 2024In a new report from Amazon Ads, From Ads to Zeitgeist presents insights from across the globe, uncovering three key trends shaping culture and actionable recommendations for brands to become part of the conversation.
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Attention, Please: Unlock the Potential of Total Attention
Knowledge Partners June 19, 2024Brands often believe that breaking through that noise means being the loudest in the room. But according to Pinterest’s Stacy Malone, attention may be more complex than marketer’s think.
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AI in B2B Marketing Report: Lessons from the Frontline
Knowledge Partners June 18, 2024Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions.
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To Advance Privacy, SiriusXM Media Is Tuning in to Innovation
Knowledge Partners June 17, 2024Experimentation, cross-functional collaboration, and a growth mindset are critical as the audio entertainment company addresses an evolving advertising landscape.
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Embracing Privacy to Elevate Customer Trust
Knowledge Partners June 12, 2024Instacart is prioritizing transparency and customer experience as it uses first-party data to help serve more relevant ads to consumers.
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World Environment Day: How Brands Can Elevate Environmental Advertising
Knowledge Partners May 29, 2024As World Environment Day approaches, System1’s Jess Messenger looks at how brands can do more to elevate their sustainability efforts in the eyes of consumers.
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Media Agency New Business Barometer: Final 2023
Knowledge Partners May 22, 2024The COMvergence New Business Barometer study provides a comprehensive assessment of the media agency performances in new business.
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