Creative Agency U.S. New Business Barometer: Year 2023 | Knowledge Partners | All MKC Content | ANA

Creative Agency U.S. New Business Barometer: Year 2023

This research consists of measuring U.S. creative agencies in terms of new business performance and focuses on major reviews and account moves concluded in 2023. Only brands/advertisers with a minimum of $3 million (Nielsen deflated spend data) are assessed in this study.