Knowledge Partners
-
Flood of College Athletes Become Influencers After NCAA Ruling
Knowledge Partners September 6, 2021“First my twin, then my teammate, now my business partner”. That was the Instagram caption written by student athlete Hayley Cavinder as she posed in Times Square, holding hands with her twin sister Hanna. They gazed up at a billboard that announced they are the first student athletes to sign the first deal in collegiate NIL history.
view -
A Guide to Improving the ROI of Your Digital Customer Experience
Knowledge Partners September 3, 2021Learn why digital transformation puts customer intent at the center of the user experience, creating an entire ecosystem that relies on a healthy mix of automation and personalization.
view -
How To Reach Out to Influencers (And Get a Response!)
Knowledge Partners September 3, 2021Influencer marketing is a multi-billion dollar business with one of the fastest compound growth rates in existence. One of the dangers of working within such a large industry is losing that personal, one-to-one touch when connecting with potential partners.
view -
Ready Player Two: Gaming and Social Video
Knowledge Partners September 3, 2021While many look back with sweet nostalgia at old gaming consoles and bulky controllers, gaming has entered entirely new territories. Innovations like esports and social media communities create exciting new opportunities for brands and companies, which allows them to reach non-traditional gaming audiences.
view -
Embracing Creative Automation: How Design Teams Can Use Tech to Enhance Their Imagination
Knowledge Partners September 2, 2021Creative automation is about leveraging technological tools to help creative professionals tap into their talents and imagination.
view -
How Much Do Influencers Cost in 2021?
Knowledge Partners September 2, 2021In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.
view -
Should You Include CGI or Virtual Influencers in Your Campaigns?
Knowledge Partners September 2, 2021In this article, Tagger explores the emergence of the virtual influencer, and what it means for marketers.
view -
Get What You Pay For: The True Cost of Software Underutilization
Knowledge Partners September 1, 2021Definition 6 provides an analysis of how companies underutilize software and what can be done about it.
view -
Marketing Ops’ Role in Strategy Execution
Knowledge Partners August 31, 2021Dr. Ralf Strauss from BrandMaker explains how marketing operations needs to be at the center of strategy plans, execution, and content creation.
view -
America’s Economic Engine: The State of Small and Medium-Size Business During COVID-19 — Resiliency and Preparedness
Knowledge Partners August 29, 2021TriNet uncovered insights surrounding business continuity and the confidence level of small-to-medium sized businesses during the pandemic.
view -
When Will Art Better Imitate Life?
Knowledge Partners August 29, 2021Racial inequality and a lack of representation are at the forefront of discussions in the U.S. during 2020. The television, film, and social media industries have been the focal point of many of these conversations, given the oversized role they play in how people view society and equality.
view -
America's Economic Engine: The State of Small and Medium-Size Business During COVID-19 — Employee Productivity and Wellbeing
Knowledge Partners August 25, 2021There is no playbook for this pandemic. Everyone is adapting as they go — and it is undeniably challenging. That is why TriNet teamed with The Harris Poll to conduct a series of surveys to better understand the broad COVID-19 sentiment, beyond our own small and medium-size business (SMB) customers.
view -
Engagement Versus Reach Versus Impressions: Understanding Social Media Analytics
Knowledge Partners August 24, 2021Tagger’s Diogo Fellippelli defined and differentiated engagement, impressions, and reach.
view -
What Do You Call the Space Between What Marketing Thinks and Customers’ Experience?
Knowledge Partners August 24, 2021Dunja Riehemann from BrandMaker writes about the importance of marketing operations.
view -
The 2021 International Travel and Tourism Report: The Road Back to Normality
Knowledge Partners August 23, 2021In this report, YouGov shares the views of approximately 185,000 survey respondents from 25 markets around the globe to highlight global travel demand, health and safety concerns, travel restrictions, and rising sensitivities around the price of travel.
view -
The 5G Opportunity: Considerations for 2021 and Beyond
Knowledge Partners August 23, 2021This report from YouGov provides an overview of who early 5G adopters are and how brands can effectively target them.
view -
Four Ways to Make Your Social Media Campaigns More Accessible
Knowledge Partners August 18, 2021In the past year, most social platforms have made great strides in updating their features to be more accessible. From auto-generated captions for the hearing impaired, to image descriptions for the blind, here are some of the ways you can make your social media campaigns more inclusive.
view -
The Marketing Ops Skills Set
Knowledge Partners August 17, 2021Frans Riemersma from BrandMaker covers the three functions of marketing operations.
view -
dentsu Report on Black People’s Relationship with Media
Knowledge Partners August 16, 2021Nearly one year after the murder of George Floyd, the culture in America is changing and conversations around Civil Rights and racism in the U.S. are evolving. dentsu sought to better understand Black people’s relationship with media and how it has changed since that fateful day in May of 2020.
view -
2RM B2B Marketing Guide: Brand Development and Engagement
Knowledge Partners August 12, 2021A part of 2RM’s B2B Marketing Guide, the Brand Development and Engagement Guide offers tips and guidance on how to solve brand development and engagement challenges more strategically, creatively, and effectively.
view