Knowledge Partners
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Enterprise-based Organizations View Marketing Operations as Top Priority in 2021
Knowledge Partners May 26, 2021BrandMaker discussed findings from a study it conducted that demonstrate the importance of marketing operations.
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The Organized Feedback Framework
Knowledge Partners May 18, 2021Agency Mania Solutions discussed various approaches that brands can adopt to giving agencies feedback.
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Mastering Customer Engagement in Digital Marketing
Knowledge Partners May 3, 2021Marketing experts at Theorem and Liveclicker share proven best practices for digital marketers to boost customer engagement and increase sales conversions.
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Increasing Website Usability to Improve Conversion
Knowledge Partners April 28, 2021In this report, RRD Marketing Solutions discusses the need for usability testing and offers guidance on creating a seamless online experience for consumers.
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OAAA OOH Case Study: Brex Cash Launch
Knowledge Partners April 28, 2021Brex Inc. launched a multi-channel campaign, leveraging OOH, paid, SEO, email, PR, and social to create a sense of excitement surrounding a surprise product announcement.
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OAAA OOH Case Study: DC Lottery
Knowledge Partners April 28, 2021In this report, OAAA shares a case study from DC Lottery showcasing how the company used a 1920’s themed VIP event and ticket design to drive awareness of its Roaring Cash scratcher ticket.
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OAAA OOH Case Study: Comedy Central
Knowledge Partners April 27, 2021In this report, learn how Comedy Central drove awareness of its new series, Awkwafina is Nora from Queens, by disrupting the commute of Queens natives.
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Primer to Sustainability Agencies
Knowledge Partners April 25, 2021Global consultancy R3 provides detailed insights into sustainability agencies. This primer also lists some sustainability agencies and provides case studies on how leading brands have worked with agencies on effective sustainability messaging.
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Sustainability Agency Family Tree
Knowledge Partners April 25, 2021This infographic from global consultancy R3 contains a family tree of sustainability agencies categorized by key services provided in the areas of integrated solutions; concepts and ideas; amplifying the message; putting values into action; and roadmaps and frameworks.
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Rethinking B2B Marketing
Knowledge Partners April 23, 2021Industry best practices and perspective on B2B marketing strategies, allocation of budget to long- and short-term tactics, branding, channel and media mix, use of emotion in messaging, online selling, and much more.
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Why Is B2B Marketing So Irrational? Buyers Have Feelings Too
Knowledge Partners April 23, 2021The ANA’s Bill Zengel and Sonia David explore how leading B2B marketers are using emotion, purpose, and problem solving to reach business buyers.
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Email Reporting Playbook: Your Guide to Truly Actionable Email Analytics
Knowledge Partners April 21, 2021In this report, RRD offers guidance on leveraging email reporting to gather insights that better inform email campaigns.
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Success Stories on TV Audience-Based Buying
Knowledge Partners April 21, 2021In this report, VAB shares a collection of 23 case studies on how brands successfully implemented audience-based buying in their TV campaigns.
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Perceptions of Progress: Generational Views of Equality
SeeHer April 20, 2021SeeHer and dentsu collaborated on a proprietary research study to understand consumers’ attitudes around gender equality. This third report of a three-part series explores how different generations perceive the state of women’s equality in the U.S and the path to progress.
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Culture of Streaming
Knowledge Partners April 18, 2021In this evolving streaming landscape, content is all about personal control. Asynchronous viewing patterns allow people to stream what they want, when they want it—and this has only accelerated during COVID-19. Read this report to learn more about the latest streaming trends.
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OAAA OOH Case Study: Facebook
Knowledge Partners April 15, 2021In this case study, Facebook used digital out-of-home (DOOH) placements to thank frontline workers in major cities most affected by the COVID-19 pandemic.
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Beyond the Cookie: The Future of Advertising for Marketers and Publishers
Knowledge Partners April 14, 2021Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amid so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.
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How to Catch and Keep Customer Attention
Knowledge Partners April 14, 2021In this report, RRD Marketing Solutions shares 10 key findings to help marketers optimize their websites, emails, and direct mail campaigns.
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OAAA OOH Case Study: McDonalds
Knowledge Partners April 14, 2021McDonald’s launched a campaign destined to reach its target demographic across the nation to promote their 2 for $4 mix and match for breakfast deal.
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The Year Streaming Went Supernova: Global Omni-Channel Benchmarks Report
Knowledge Partners April 13, 2021In this report, Innovid examines the shift in viewership from linear to connected TV.
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