Knowledge Partners | Marketing Knowledge Center

Success Stories on TV Audience-Based Buying

Knowledge Partners April 21, 2021

In this report, VAB shares a collection of 23 case studies on how brands successfully implemented audience-based buying in their TV campaigns.

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Perceptions of Progress: Generational Views of Equality

SeeHer April 20, 2021

SeeHer and dentsu collaborated on a proprietary research study to understand consumers’ attitudes around gender equality. This third report of a three-part series explores how different generations perceive the state of women’s equality in the U.S and the path to progress.

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Culture of Streaming

Knowledge Partners April 18, 2021

In this evolving streaming landscape, content is all about personal control. Asynchronous viewing patterns allow people to stream what they want, when they want it—and this has only accelerated during COVID-19. Read this report to learn more about the latest streaming trends.

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OAAA OOH Case Study: Facebook

Knowledge Partners April 15, 2021

In this case study, Facebook used digital out-of-home (DOOH) placements to thank frontline workers in major cities most affected by the COVID-19 pandemic.

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Beyond the Cookie: The Future of Advertising for Marketers and Publishers

Knowledge Partners April 14, 2021

Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amid so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.

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How to Catch and Keep Customer Attention

Knowledge Partners April 14, 2021

In this report, RRD Marketing Solutions shares 10 key findings to help marketers optimize their websites, emails, and direct mail campaigns.

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OAAA OOH Case Study: McDonalds

Knowledge Partners April 14, 2021

McDonald’s launched a campaign destined to reach its target demographic across the nation to promote their 2 for $4 mix and match for breakfast deal.

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The Year Streaming Went Supernova: Global Omni-Channel Benchmarks Report

Knowledge Partners April 13, 2021

In this report, Innovid examines the shift in viewership from linear to connected TV.

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Why Creatives Can Make or Break Your Marketing Strategy

Knowledge Partners April 12, 2021

Because today’s consumers want authentic and relatable messaging tailored to them, leveraging dynamic, data-driven creatives in your marketing strategy is a must.

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The Adelaide Privacy and Identity Playbook: Using Quality Metrics to Navigate a Changing Media Landscape

Knowledge Partners April 9, 2021

Adelaide’s latest playbook covers technical and regulatory challenges to identity created by the consumer privacy movement.

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OAAA OOH Case Study: Georgetown University School of Continuing Studies

Knowledge Partners April 8, 2021

In this case study, the Georgetown University School of Continuing Studies used an out-of-home (OOH) campaign to promote the School, the flexibility of its program formats, and the convenience of its downtown location for students that prefer on-campus classes.

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COVID-19 Vaccine Education Initiative Playbook

Knowledge Partners April 7, 2021

An open source playbook for media and creative partners to learn about the insights behind the “It’s Up to You” Ad Council and COVID Collaborative initiative. It also includes creative and branding guidelines for partners to adapt the campaign elements to their content and audiences.

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OAAA OOH Case Study: Hope Not Handcuffs

Knowledge Partners April 7, 2021

Hope Not Handcuffs, an organization started by Families Against Narcotics (FAN), launched a four month OOH campaign to create awareness about the program and how it can help those in need of recovery.

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Addressing Biases in Multicultural and Inclusive Identity Data

AIMM April 3, 2021

Buyers of multicultural data generally have little insight into the quality of the data they are acquiring. When data quality is poor, the entire media-targeting enterprise is undermined. There is no standard measure of the relative data quality and no industry guidelines or best practices to improve it.

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Insights for Calculating Automation ROI

Knowledge Partners April 1, 2021

This article covers the costs and long-terms gains of an automation process.

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OAAA OOH Case Study: Eaze

Knowledge Partners April 1, 2021

In this case study, Eaze took a programmatic-first approach—tapping into custom POI sets and time-based activation—to activate digital out-of-home (DOOH) media and get in-market consumers excited about cannabis delivery.

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