Knowledge Partners

Audiences, Shoppers, and Modern Storytellers: How Social Video Influences Consumer Cycles
Knowledge Partners March 1, 2022
Tubular Labs uncovered data illustrating the role that social video plays in consumers’ efforts to make plans for travel, as well as how that video content factors in to purchases of a wide variety of items.
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How Much in Fees Are Ad Tech Companies Charging Publishers and Advertisers?
Knowledge Partners March 1, 2022
Many news organizations recoup the costs of media production primarily through digital advertising. Learn more about the virtual “supply chain” of Supply Side Platforms (SSPs) that work with publishers and Demand Side Platforms (DSPs), which aggregate ad buying demand from media agencies and brands.
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101 Insider Tips — Direct Mail
Knowledge Partners February 22, 2022
RRD Marketing Solutions shares 101 breakthrough ideas and reminders that drive results and savings for direct mail programs.
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Social Video and E-Commerce: Converting Views to Dollars
Knowledge Partners February 18, 2022
In this report, Tubular Labs discussed how emerging technologies enhance online shopping, and how Tubular’s new e-commerce intelligence allows you to convert social video views to ROI.
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Decrypting Consumer Behavior and Crypto
Knowledge Partners February 14, 2022
Consumer insights platform DISQO examined different groups’ attitudes and behaviors around cryptocurrency and the stock-trading app Robinhood.
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Customer Centricity Through Contact Strategy
Knowledge Partners February 9, 2022
RRD Marketing Solutions shares a case study demonstrating how retailers can become more customer-centric by implementing sophisticated contact strategies.
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How to Catch and Keep Customer Attention Part II: Four UX Discoveries Through Emotional Responses
Knowledge Partners February 8, 2022
In part two of its “10 Key Findings in Eye Tracking Research” series, RRD Marketing Solutions shares four key findings and actionable insights to help marketers improve website usability.
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Marketing To Gen Z
Knowledge Partners February 8, 2022
This report examines new data around gen Z’s motivations, behaviors, and preferences and provides strategic ways for marketers to engage and drive them to action.
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State of Audio: What’s Next and What Advertisers Need to Know
Knowledge Partners February 8, 2022
Audacy explores trends shaping the landscape of audio and shares its playbook for creating more compelling audio content.
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Successful Test to Improve Direct Mail Response
Knowledge Partners February 4, 2022
RRD Marketing Solutions shares insights on how to increase response rates for mail campaigns.
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The Importance of Data Fidelity in Driving Ad Strategy
Knowledge Partners February 4, 2022
This report from Tylie will help you and your team to better understand data fidelity, an essential component for any brand or agency to gain more insight into what is and isn’t working in their marketing efforts.
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Claritas 2021 Hispanic Market Report
Knowledge Partners February 2, 2022
Claritas shares insights on how to better engage Hispanic consumers.
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The Seven Most Effective Direct Mail Strategies
Knowledge Partners February 1, 2022
RRD Marketing Solutions shares seven tips for creating effective direct marketing campaigns.
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Engagement Infographic: Beauty
Knowledge Partners January 31, 2022
Tubular shares insights on the preferences of beauty consumers in respect to social media.
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Engagement Infographic: Consumer Electronics
Knowledge Partners January 31, 2022
Tubular Labs shared data on the consumers of electronics content to reveal their demographics and behavior.
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Engagement Infographic: Fashion
Knowledge Partners January 31, 2022
This infographic was created by Tubular, a social media video trend research company, to help marketers better understand the audience demographics, content preferences, and e-commerce behaviors of fashion fans engaging with video on social media.
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Engagement Infographic: Gaming
Knowledge Partners January 29, 2022
Tubular Labs compared the audience demographics, content preferences, and e-commerce behaviors of the gaming audience on social video.
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Saying Goodbye to Onboarding
Knowledge Partners January 29, 2022
Enterprise Identity is becoming a foundational requirement for brands and their partners as marketing and advertising are increasingly data driven. Sensing this, many martech, adtech, and data companies have reupholstered themselves as providers of identity solutions to take advantage of this new market demand.
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Engagement Infographic: Food and Beverages
Knowledge Partners January 27, 2022
Tubular Labs provided stats on food- and beverage-related content engagement since 2020.
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Engagement Infographic: Music
Knowledge Partners January 27, 2022
Tubular Labs compared audience demographics, content preferences, and e-commerce behaviors of the music audience on social media to better understand consumers.
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