Knowledge Partners
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2021 Cella Talent Report for Creative, Marketing and Digital Professionals: What Talent Want
Knowledge Partners September 23, 2021Cella shares insights on how the pandemic changed what creative, marketing, and digital talent want from their workplace.
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Meeting Consumer Demand for Transparent Marketing Practices
Knowledge Partners September 22, 2021Theorem explores how brands can adjust their marketing tactics to be more transparent and ethical, in the face of new privacy laws and heightened consumer awareness of data practices.
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2021 In-House Creative Industry Report
Knowledge Partners September 17, 2021In this report, Cella shares highlights from its 2021 In-House Creative Industry Report providing insights to help guide marketers and agencies identify organizational gaps and potential solutions.
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The Importance of Omnichannel Marketing in the Modern Landscape
Knowledge Partners September 15, 2021Theorem shares best practices in developing omnichannel campaigns to accommodate consumers across a fragmented media landscape and expand reach through a variety of platforms.
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How Television Is Coping with COVID
Knowledge Partners September 14, 2021“Television Copes with COVID” explores the shifting behaviors in creating and viewing content during the pandemic, including the ways in which streaming demand has skyrocketed and how production teams are coping with higher demand for content and the additional costs of COVID-19 safety protocols on set.
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The Chicken and the Egg Dilemma
Knowledge Partners September 14, 2021Agency Mania Solutions indicated some ways in which clients themselves may be contributing to shortcomings in their agencies’ performance.
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Electrify Your B2B Brand with Lessons from D2C
Knowledge Partners September 12, 2021B2B brands can learn a lot from the D2C category, which creates cohesive branded customer experiences that drive affinity and loyalty.
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Marketing Cloud Best Practices for Retail Brands
Knowledge Partners September 9, 2021To meet customer demands, many retail brands have adapted their marketing strategies, enabling new best practices to adjust their methodologies for long-term success in a highly competitive digital market.
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The Enterprise Marketer’s Guide to Customer Data Platforms
Knowledge Partners September 8, 2021CDP specialist Zeotap provides an accessible introduction to Customer Data Platforms.
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The Rise of Product Placement and Influencer Marketing
Knowledge Partners September 8, 2021For brands that want to make a cultural impact, the data suggests a clear way forward: a triple combination of influencer marketing, product placement in TV and film, and direct partnerships with artists.
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Flood of College Athletes Become Influencers After NCAA Ruling
Knowledge Partners September 6, 2021“First my twin, then my teammate, now my business partner”. That was the Instagram caption written by student athlete Hayley Cavinder as she posed in Times Square, holding hands with her twin sister Hanna. They gazed up at a billboard that announced they are the first student athletes to sign the first deal in collegiate NIL history.
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A Guide to Improving the ROI of Your Digital Customer Experience
Knowledge Partners September 3, 2021Learn why digital transformation puts customer intent at the center of the user experience, creating an entire ecosystem that relies on a healthy mix of automation and personalization.
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How To Reach Out to Influencers (And Get a Response!)
Knowledge Partners September 3, 2021Influencer marketing is a multi-billion dollar business with one of the fastest compound growth rates in existence. One of the dangers of working within such a large industry is losing that personal, one-to-one touch when connecting with potential partners.
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Ready Player Two: Gaming and Social Video
Knowledge Partners September 3, 2021While many look back with sweet nostalgia at old gaming consoles and bulky controllers, gaming has entered entirely new territories. Innovations like esports and social media communities create exciting new opportunities for brands and companies, which allows them to reach non-traditional gaming audiences.
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Embracing Creative Automation: How Design Teams Can Use Tech to Enhance Their Imagination
Knowledge Partners September 2, 2021Creative automation is about leveraging technological tools to help creative professionals tap into their talents and imagination.
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How Much Do Influencers Cost in 2021?
Knowledge Partners September 2, 2021In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.
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Should You Include CGI or Virtual Influencers in Your Campaigns?
Knowledge Partners September 2, 2021In this article, Tagger explores the emergence of the virtual influencer, and what it means for marketers.
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Get What You Pay For: The True Cost of Software Underutilization
Knowledge Partners September 1, 2021Definition 6 provides an analysis of how companies underutilize software and what can be done about it.
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Marketing Ops’ Role in Strategy Execution
Knowledge Partners August 31, 2021Dr. Ralf Strauss from BrandMaker explains how marketing operations needs to be at the center of strategy plans, execution, and content creation.
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America’s Economic Engine: The State of Small and Medium-Size Business During COVID-19 — Resiliency and Preparedness
Knowledge Partners August 29, 2021TriNet uncovered insights surrounding business continuity and the confidence level of small-to-medium sized businesses during the pandemic.
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