Knowledge Partners
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Innovative Strategies for Modern Marketing Success
Knowledge Partners June 23, 2021In this article from Theorem, learn how organizations with the ability to create flexible marketing planning develop agile marketing technology, dynamically collect and use data, and continually optimize organizational efficiency can succeed.
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The “Pandemic Effect” on the American Shopper
Knowledge Partners June 22, 2021COVID-19 and the subsequent governmental responses have affected shopping behavior globally, severely disrupting how people shop, what they buy, and the retail landscape at large. YouGov’s global retail report offers insights into these developments, with a focus on the U.S.
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Introducing Evidence-Based Metrics
Knowledge Partners June 19, 2021This guide from Adelaide covers why using an evidence-based approach to determine media KPIs is so crucial, while providing tips, insights, and real-world examples to help your team do so.
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How Insights Drive Customer Experience and Personalization
Knowledge Partners June 16, 2021In this article from Theorem, read how today’s customers want a personalized experience.
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MightyHive Helps Northwell Health Address Pandemic Crisis with Marketing Data
Knowledge Partners June 16, 2021Pre-pandemic, MightyHive partnered with Northwell Health to set up a tagging strategy and data architecture to give them the flexibility to analyze vast amounts of site data, while still protecting visitor and patient privacy.
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MightyHive Helps Sprint Shine a Light and Take Control
Knowledge Partners June 15, 2021Sprint, the fourth-largest network operator in the United States, provides wireless services to over 50 million customers. As part of a company-wide digital transformation initiative, Sprint needed greater transparency into the digital media it was buying, closer control over marketing data, and more agility in a competitive industry.
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B2B Virtual Events, Re-Imagined
Google June 11, 2021Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.
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Neutronian Quality Index
Knowledge Partners June 3, 2021Learn more about the Neutronian Quality Index, which addresses the key regulatory and quality challenges facing marketers when it comes to data analysis by providing a standardized framework for evaluating data quality and compliance.
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The Essential Guide to Signal Loss for Digital Marketers
Knowledge Partners June 1, 2021VidMob surveyed the data landscape that confronts marketers, illuminating its opportunities and challenges.
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The Three Paths to Marketing Operations Maturity
Knowledge Partners May 28, 2021BrandMaker explains how marketing operations maturity can afford marketers greater agility.
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Enterprise-based Organizations View Marketing Operations as Top Priority in 2021
Knowledge Partners May 26, 2021BrandMaker discussed findings from a study it conducted that demonstrate the importance of marketing operations.
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The Organized Feedback Framework
Knowledge Partners May 18, 2021Agency Mania Solutions discussed various approaches that brands can adopt to giving agencies feedback.
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Mastering Customer Engagement in Digital Marketing
Knowledge Partners May 3, 2021Marketing experts at Theorem and Liveclicker share proven best practices for digital marketers to boost customer engagement and increase sales conversions.
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Increasing Website Usability to Improve Conversion
Knowledge Partners April 28, 2021In this report, RRD Marketing Solutions discusses the need for usability testing and offers guidance on creating a seamless online experience for consumers.
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OAAA OOH Case Study: Brex Cash Launch
Knowledge Partners April 28, 2021Brex Inc. launched a multi-channel campaign, leveraging OOH, paid, SEO, email, PR, and social to create a sense of excitement surrounding a surprise product announcement.
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OAAA OOH Case Study: DC Lottery
Knowledge Partners April 28, 2021In this report, OAAA shares a case study from DC Lottery showcasing how the company used a 1920’s themed VIP event and ticket design to drive awareness of its Roaring Cash scratcher ticket.
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OAAA OOH Case Study: Comedy Central
Knowledge Partners April 27, 2021In this report, learn how Comedy Central drove awareness of its new series, Awkwafina is Nora from Queens, by disrupting the commute of Queens natives.
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Primer to Sustainability Agencies
Knowledge Partners April 25, 2021Global consultancy R3 provides detailed insights into sustainability agencies. This primer also lists some sustainability agencies and provides case studies on how leading brands have worked with agencies on effective sustainability messaging.
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Sustainability Agency Family Tree
Knowledge Partners April 25, 2021This infographic from global consultancy R3 contains a family tree of sustainability agencies categorized by key services provided in the areas of integrated solutions; concepts and ideas; amplifying the message; putting values into action; and roadmaps and frameworks.
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Rethinking B2B Marketing
Knowledge Partners April 23, 2021Industry best practices and perspective on B2B marketing strategies, allocation of budget to long- and short-term tactics, branding, channel and media mix, use of emotion in messaging, online selling, and much more.
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