Knowledge Partners
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When Will Art Better Imitate Life?
Knowledge Partners August 29, 2021Racial inequality and a lack of representation are at the forefront of discussions in the U.S. during 2020. The television, film, and social media industries have been the focal point of many of these conversations, given the oversized role they play in how people view society and equality.
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America's Economic Engine: The State of Small and Medium-Size Business During COVID-19 — Employee Productivity and Wellbeing
Knowledge Partners August 25, 2021There is no playbook for this pandemic. Everyone is adapting as they go — and it is undeniably challenging. That is why TriNet teamed with The Harris Poll to conduct a series of surveys to better understand the broad COVID-19 sentiment, beyond our own small and medium-size business (SMB) customers.
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Engagement Versus Reach Versus Impressions: Understanding Social Media Analytics
Knowledge Partners August 24, 2021Tagger’s Diogo Fellippelli defined and differentiated engagement, impressions, and reach.
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What Do You Call the Space Between What Marketing Thinks and Customers’ Experience?
Knowledge Partners August 24, 2021Dunja Riehemann from BrandMaker writes about the importance of marketing operations.
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The 2021 International Travel and Tourism Report: The Road Back to Normality
Knowledge Partners August 23, 2021In this report, YouGov shares the views of approximately 185,000 survey respondents from 25 markets around the globe to highlight global travel demand, health and safety concerns, travel restrictions, and rising sensitivities around the price of travel.
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The 5G Opportunity: Considerations for 2021 and Beyond
Knowledge Partners August 23, 2021This report from YouGov provides an overview of who early 5G adopters are and how brands can effectively target them.
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Four Ways to Make Your Social Media Campaigns More Accessible
Knowledge Partners August 18, 2021In the past year, most social platforms have made great strides in updating their features to be more accessible. From auto-generated captions for the hearing impaired, to image descriptions for the blind, here are some of the ways you can make your social media campaigns more inclusive.
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The Marketing Ops Skills Set
Knowledge Partners August 17, 2021Frans Riemersma from BrandMaker covers the three functions of marketing operations.
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dentsu Report on Black People’s Relationship with Media
Knowledge Partners August 16, 2021Nearly one year after the murder of George Floyd, the culture in America is changing and conversations around Civil Rights and racism in the U.S. are evolving. dentsu sought to better understand Black people’s relationship with media and how it has changed since that fateful day in May of 2020.
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2RM B2B Marketing Guide: Brand Development and Engagement
Knowledge Partners August 12, 2021A part of 2RM’s B2B Marketing Guide, the Brand Development and Engagement Guide offers tips and guidance on how to solve brand development and engagement challenges more strategically, creatively, and effectively.
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Five Questions to Ask When Choosing an Influencer Marketing Platform
Knowledge Partners August 12, 2021The social media and influencer marketing industries have greatly matured over the last decade, and your business needs to adapt accordingly. With so much business being done online, marketers need to take every opportunity to join authentic conversations happening in every corner of the internet.
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Reaching New Sports Audiences on Social Media
Knowledge Partners August 12, 2021This report examines how sports media creators are adapting their social video content to resonate with younger audiences and close the gender gap in sports.
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Modern Automotive Marketing Operations: An R3 Report
Knowledge Partners August 11, 2021In this report, R3 explores how automotive brands are leveraging data and technology to digitize the customer experience.
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2RM B2B Marketing Guide: Digital Experience
Knowledge Partners August 9, 2021In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.
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2RM B2B Marketing Guide: Content Marketing
Knowledge Partners August 7, 2021A summary of tips to B2B marketers on how they can improve their content marketing.
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YouGov’s Women in Sports Report 2021
Knowledge Partners August 4, 2021This guide from YouGov explores how women’s sports are perceived around the globe — with the aim of giving marketers an inside track on identifying where the greatest value lies in more than a dozen major markets.
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How Dynamic Creatives Are Driving Customer Engagement
Knowledge Partners July 28, 2021In this article from Theorem, learn why display ads need to be personalized to connect with and convert customers.
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What’s Next for Digital Advertising
Knowledge Partners July 26, 2021In this article from Theorem, read why digital advertisers need to leverage new platforms and technologies while adhering to a more transparent, privacy-first approach.
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Back to a Future...Where Relationships Matter
Knowledge Partners July 22, 2021Bruno Gralpois of Agency Mania Solution offered a recap of the ANA’s 2021 Advertising Financial Management Conference.
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New Studies Quantify TikTok's Growing Impact on Culture and Music
Knowledge Partners July 21, 2021Studies conducted by MRC Data and Flamingo quantified TikTok's growing impact on culture and music.
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