Knowledge Partners
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The Future 100: Trends and Change to Watch in 2022
Knowledge Partners January 26, 2022As the world enters the third year of a pandemic, confidence in the end of COVID-19 in 2022 is expressed by the World Health Organization’s chief, Dr. Tedros Adhanom Ghebreyesus — providing everyone works together. This year ushers in a resolute positivity that encourages playfulness and creativity — so much so that Pantone created a completely new color to define 2022.
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Diversity & Representation: Focus on Media Planning & Buying
Knowledge Partners January 24, 2022This guide from the WFA helps advertisers build media plans that are representative of today's society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Why a Former Navy SEAL Knows a Thing or Two about Driving Better Customer Experiences
Knowledge Partners January 13, 2022In today’s high-tech business environment, it’s easy to focus on technology, data and products as a company’s key value propositions. But because this environment is so dynamic, it is difficult to sustain advantage solely through product features or service innovations. By contrast, differentiated customer experience is both sustainable and hard for competitors to replicate.
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Direct Mail’s Digital Evolution
Knowledge Partners January 6, 2022USPS provided an inside look into the mail innovations powering next-generation marketing campaigns.
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How Marketers Can Adapt to Apple’s Mail Privacy Protection Update
Knowledge Partners January 4, 2022Chad White, head of research for Oracle Marketing Consulting, shares key strategies brands can leverage to adopt to Apple’s mail privacy protection.
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Making Direct Mail Work for Every Generation
Knowledge Partners December 20, 2021This document contains the results of consumer research conducted by Summit Research on behalf of the United States Postal Office. Findings are broken up by generation and reveal how individuals from generation Z to baby boomers feel about direct mail, including how they use mail, their feelings on mail’s relevance and efficacy, and more.
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SMI Insights 2021 Holiday Report
Knowledge Partners December 20, 2021The SMI Insights annual holiday report examines consumer and market trends during the holiday season and provides key takeaways from the data, which will help guide marketers in future marketing decisions.
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Industry Pulse Survey: The Role of Email in Identity Post Third-Party Cookies
Knowledge Partners December 16, 2021LiveIntent shared findings from a March 2021 survey of 200 senior marketing and publishing executives on their approaches to using email as a marketing tool.
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A Third of CMOs Don't Trust Their Marketing Data, According to Adverity Research
Knowledge Partners December 15, 2021A recent study by Adverity reveals a growing divide between data analysts and marketers when it comes to trusting their data.
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Global End-of-Year Forecast
Knowledge Partners December 14, 2021GroupM’s This Year Next Year is published twice a year with the goal of informing analysts and marketers of GroupM’s market observations.
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Addressability Solutions for a Cookieless World
Knowledge Partners December 13, 2021This piece from LiveIntent covers how addressability may be just what marketers need to continue having digital success in a post-cookie world. It outlines what addressability is, how it applies to digital marketers, and offers several options for how brands can upgrade their addressability capabilities.
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Calculating Media Value with Attention Metrics
Knowledge Partners December 9, 2021Equipped with an evidence-based quality metric, advertisers can factor in cost data to calculate value.
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The Power of Direct Mail in a Digital World
Knowledge Partners December 1, 2021In this report, USPS shared how the digital revolution is shifting customer behaviors and expectations, and how direct mail can take marketing to the next level.
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Five Easy Website Updates to Boost Holiday Sale Conversions
Knowledge Partners November 16, 2021Making a few of these light-lift website updates grounded in your Black Friday/Cyber Monday strategy, you can reach your customers, create a compelling shopping experience, and boost conversions without straining your resources or risking the stability of your website.
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Retail Media Networks: What Are They and How to Get in on the Fun (and Revenue)
Knowledge Partners November 16, 2021Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. This venture into media has been very lucrative for these retailers. In fact, big retailers are headed toward a $100 billion annual margin in retail media alone.
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How to Make Your Landing Page Irresistible and Drive Action
Knowledge Partners November 15, 2021Five tips for how a brand can improve customer satisfaction and calls to action on a landing page.
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Five More Customer Engagement Challenges and How to Fix Them
Knowledge Partners November 8, 2021Learn five customer engagement challenges to brands, with solutions on how to fix them.
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Creating Moments That Matter: Brands Increasing Partnership in Delivering the Content Consumers Love
Knowledge Partners October 29, 2021TV and film content is more valuable than ever. In this article, BEN shares insights demonstrating the unlimited opportunities for marketers to reach and engage audiences across this evolving media landscape.
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Marketers Must Modernize Budget Reallocation Practices to Maximize ROI
Knowledge Partners October 29, 2021New research from BrandMaker and Forrester Research shows how an industry-wide inability to quickly make adjustments to budget and resource allocation leaves marketers in a position where they’re unable to ring the most of ROI out of their efforts.
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Multicultural Consumers: Why the Success of Your Company Starts and Stops with Them
Knowledge Partners October 28, 2021In this episode of The Why Behind The Buy (now The Marketing Insider) podcast, host Monique Ruiz talks with multicultural marketing experts Albert Thompson at Walton Isaacson and Claritas' Ron Cohen about the importance of this loyal and growing consumer segment.
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