Knowledge Partners
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Study Shows TikTok Drives Greater Audience Engagement
Knowledge Partners July 19, 2021A study by neuroanalytics and neuromarketing firm, Neuro-Insight, reveals how the TikTok platform encourages higher levels of engagement making brands more memorable.
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International FMCG/CPG Report 2021: Consumer Goods in a Crisis
Knowledge Partners July 14, 2021In this report YouGov, an international research, data and analytics company, examines how COVID-19 affected consumer behavior.
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Global Gaming and Esports
Knowledge Partners July 9, 2021YouGov shares statistics on how gamer behavior changed during the pandemic, and a forecast on PlayStation, Xbox, and the ninth generation of gaming consoles.
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International Omni-Channel Retail Report 2021
Knowledge Partners July 9, 2021In a survey that was fielded the week of January 11th through the week of February 22nd, 2021, YouGov examined the dynamics affecting retail shoppers across numerous global markets, uncovering an array of findings that shed light, for instance, on differences in shopping behaviors by country, age, and gender.
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Cannes Condensed: Crisis Shapes Character and Fuels Creativity
Knowledge Partners June 30, 2021A condensed view of six key themes and learnings from the Cannes Lions events, supported by examples from the Festival and with ideas for additional reading.
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Marketing Cloud Best Practices for Publishers
Knowledge Partners June 30, 2021This article from Theorem summarizes best practices for publishers using marketing cloud technologies.
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How MightyHive and S4Capital Helped Ace Hardware Become the Helpful Digital Place
Knowledge Partners June 27, 2021This case study shares how Ace Hardware developed solutions that extended the brand’s stellar reputation to the digital realm by building a new Ace Hardware mobile app experience, helping the marketing team achieve its customer loyalty goals and laying the foundation for long-term success.
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The State of CTV Advertising
Knowledge Partners June 27, 2021This report spotlights Innovid and Digiday’s research findings about the CTV advertising journey, as well as what brand marketers are prioritizing to reach viewers through CTV.
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An Insider’s Look: Why Brands and Agencies are Shifting to Audience-Based TV Buying
Knowledge Partners June 26, 2021In this report, VAB highlights the unique attitudes and buying behaviors of four distinct marketer groups: agency teams managing larger and smaller-budgeted clients and their brand marketer counterparts.
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Q1 2021 Video Benchmarks from Extreme Reach
Knowledge Partners June 25, 2021This report provides an industry-wide snapshot and identifies additional trends across performance metrics for video advertising.
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Innovative Strategies for Modern Marketing Success
Knowledge Partners June 23, 2021In this article from Theorem, learn how organizations with the ability to create flexible marketing planning develop agile marketing technology, dynamically collect and use data, and continually optimize organizational efficiency can succeed.
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The “Pandemic Effect” on the American Shopper
Knowledge Partners June 22, 2021COVID-19 and the subsequent governmental responses have affected shopping behavior globally, severely disrupting how people shop, what they buy, and the retail landscape at large. YouGov’s global retail report offers insights into these developments, with a focus on the U.S.
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Introducing Evidence-Based Metrics
Knowledge Partners June 19, 2021This guide from Adelaide covers why using an evidence-based approach to determine media KPIs is so crucial, while providing tips, insights, and real-world examples to help your team do so.
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How Insights Drive Customer Experience and Personalization
Knowledge Partners June 16, 2021In this article from Theorem, read how today’s customers want a personalized experience.
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MightyHive Helps Northwell Health Address Pandemic Crisis with Marketing Data
Knowledge Partners June 16, 2021Pre-pandemic, MightyHive partnered with Northwell Health to set up a tagging strategy and data architecture to give them the flexibility to analyze vast amounts of site data, while still protecting visitor and patient privacy.
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MightyHive Helps Sprint Shine a Light and Take Control
Knowledge Partners June 15, 2021Sprint, the fourth-largest network operator in the United States, provides wireless services to over 50 million customers. As part of a company-wide digital transformation initiative, Sprint needed greater transparency into the digital media it was buying, closer control over marketing data, and more agility in a competitive industry.
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B2B Virtual Events, Re-Imagined
Google June 11, 2021Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.
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Neutronian Quality Index
Knowledge Partners June 3, 2021Learn more about the Neutronian Quality Index, which addresses the key regulatory and quality challenges facing marketers when it comes to data analysis by providing a standardized framework for evaluating data quality and compliance.
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The Essential Guide to Signal Loss for Digital Marketers
Knowledge Partners June 1, 2021VidMob surveyed the data landscape that confronts marketers, illuminating its opportunities and challenges.
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The Three Paths to Marketing Operations Maturity
Knowledge Partners May 28, 2021BrandMaker explains how marketing operations maturity can afford marketers greater agility.
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