Knowledge Partners
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Using Segmentation to Win the Privacy Debate
Knowledge Partners October 21, 2021This episode of The Why Behind The Buy (now The Marketing Insider) podcast answers that question with the help of Claritas’ Al Gadbut. Also, Steve Fuller of the Seattle Times on how segmentation has kept the media company on the happy side of consumer privacy laws while helping its advertising clients realize incredible results.
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Beauty and the Social Media Beast
Knowledge Partners October 18, 2021Tubular’s 2021 beauty report provides insights gleaned from more than 20 million videos from beauty creators, with recommendations for how industry brands can accelerate innovation and stay relevant.
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Why Does Marketing Ops Need a Playbook?
Knowledge Partners October 18, 2021Having a marketing playbook can fuel operational excellence and prevent poor marketing execution.
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Brand Decisions Matter in FinTech Mergers and Acquisitions
Knowledge Partners October 14, 2021The agency Sullivan shared four keys to success for marketers managing a merger or acquisition.
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Email Marketing Execution: Don’t Just Get in Any Inbox, Get in the Right Inbox
Knowledge Partners October 14, 2021In this episode of The Why Behind The Buy (now The Marketing Insider), host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing.
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How the Pandemic Has Changed the Relationship Between Brands and Their Marketing Partners
Knowledge Partners October 13, 2021With the pandemic shifting the consumer mindset, this report from Theorem explores what consumer expectations look like in a post-pandemic world and how brands can work alongside their marketing partners to better fulfill those expectations.
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Top Tips for Identifying and Targeting Ideal Audience Segments
Knowledge Partners October 7, 2021In this article, learn the best ways to optimize your audience identification and targeting strategies in the modern marketing landscape.
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Why Engaging in Micro-Moments Is Vital for Customer Engagement
Knowledge Partners October 4, 2021Marketing teams need to connect fragmented customer journeys to ROI and growth while ensuring customer engagement, loyalty, and micro-moments are a surefire way to do so.
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General Mills Brand Integrations Lead to Big Sales Lifts in Study
Knowledge Partners September 30, 2021Linear TV integrations for two General Mills brands Old El Paso and Honey Nut Cheerios in 2019 through 2021 delivered sales lifts of 24 percent to 29 percent, according to 605, which combines audience data from set-top boxes and smart TVs with sales data from retail loyalty programs.
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The 2021 International Telco Report: Consumer Adoption of 5G
Knowledge Partners September 27, 2021While 5G technology may be the future of connectivity, new data shows that it has yet to catch on at scale. Surveying more than 18,000 people from 17 nations, this report examines the demographics, behaviors, and preferences of early 5G adopters, as well as those less inclined to embrace the new technology.
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2021 Cella Talent Report for Creative, Marketing and Digital Professionals: What Talent Want
Knowledge Partners September 23, 2021Cella shares insights on how the pandemic changed what creative, marketing, and digital talent want from their workplace.
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Meeting Consumer Demand for Transparent Marketing Practices
Knowledge Partners September 22, 2021Theorem explores how brands can adjust their marketing tactics to be more transparent and ethical, in the face of new privacy laws and heightened consumer awareness of data practices.
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2021 In-House Creative Industry Report
Knowledge Partners September 17, 2021In this report, Cella shares highlights from its 2021 In-House Creative Industry Report providing insights to help guide marketers and agencies identify organizational gaps and potential solutions.
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The Importance of Omnichannel Marketing in the Modern Landscape
Knowledge Partners September 15, 2021Theorem shares best practices in developing omnichannel campaigns to accommodate consumers across a fragmented media landscape and expand reach through a variety of platforms.
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How Television Is Coping with COVID
Knowledge Partners September 14, 2021“Television Copes with COVID” explores the shifting behaviors in creating and viewing content during the pandemic, including the ways in which streaming demand has skyrocketed and how production teams are coping with higher demand for content and the additional costs of COVID-19 safety protocols on set.
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The Chicken and the Egg Dilemma
Knowledge Partners September 14, 2021Agency Mania Solutions indicated some ways in which clients themselves may be contributing to shortcomings in their agencies’ performance.
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Electrify Your B2B Brand with Lessons from D2C
Knowledge Partners September 12, 2021B2B brands can learn a lot from the D2C category, which creates cohesive branded customer experiences that drive affinity and loyalty.
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Marketing Cloud Best Practices for Retail Brands
Knowledge Partners September 9, 2021To meet customer demands, many retail brands have adapted their marketing strategies, enabling new best practices to adjust their methodologies for long-term success in a highly competitive digital market.
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The Enterprise Marketer’s Guide to Customer Data Platforms
Knowledge Partners September 8, 2021CDP specialist Zeotap provides an accessible introduction to Customer Data Platforms.
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The Rise of Product Placement and Influencer Marketing
Knowledge Partners September 8, 2021For brands that want to make a cultural impact, the data suggests a clear way forward: a triple combination of influencer marketing, product placement in TV and film, and direct partnerships with artists.
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