Knowledge Partners
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Modern Automotive Marketing Operations: An R3 Report
Knowledge Partners August 11, 2021In this report, R3 explores how automotive brands are leveraging data and technology to digitize the customer experience.
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2RM B2B Marketing Guide: Digital Experience
Knowledge Partners August 9, 2021In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.
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2RM B2B Marketing Guide: Content Marketing
Knowledge Partners August 7, 2021A summary of tips to B2B marketers on how they can improve their content marketing.
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YouGov’s Women in Sports Report 2021
Knowledge Partners August 4, 2021This guide from YouGov explores how women’s sports are perceived around the globe — with the aim of giving marketers an inside track on identifying where the greatest value lies in more than a dozen major markets.
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How Dynamic Creatives Are Driving Customer Engagement
Knowledge Partners July 28, 2021In this article from Theorem, learn why display ads need to be personalized to connect with and convert customers.
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What’s Next for Digital Advertising
Knowledge Partners July 26, 2021In this article from Theorem, read why digital advertisers need to leverage new platforms and technologies while adhering to a more transparent, privacy-first approach.
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Back to a Future...Where Relationships Matter
Knowledge Partners July 22, 2021Bruno Gralpois of Agency Mania Solution offered a recap of the ANA’s 2021 Advertising Financial Management Conference.
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New Studies Quantify TikTok's Growing Impact on Culture and Music
Knowledge Partners July 21, 2021Studies conducted by MRC Data and Flamingo quantified TikTok's growing impact on culture and music.
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Study Shows TikTok Drives Greater Audience Engagement
Knowledge Partners July 19, 2021A study by neuroanalytics and neuromarketing firm, Neuro-Insight, reveals how the TikTok platform encourages higher levels of engagement making brands more memorable.
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International FMCG/CPG Report 2021: Consumer Goods in a Crisis
Knowledge Partners July 14, 2021In this report YouGov, an international research, data and analytics company, examines how COVID-19 affected consumer behavior.
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Global Gaming and Esports
Knowledge Partners July 9, 2021YouGov shares statistics on how gamer behavior changed during the pandemic, and a forecast on PlayStation, Xbox, and the ninth generation of gaming consoles.
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International Omni-Channel Retail Report 2021
Knowledge Partners July 9, 2021In a survey that was fielded the week of January 11 through the week of February 22, 2021, YouGov examined the dynamics affecting retail shoppers across numerous global markets, uncovering an array of findings that shed light, for instance, on differences in shopping behaviors by country, age, and gender.
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Cannes Condensed: Crisis Shapes Character and Fuels Creativity
Knowledge Partners June 30, 2021A condensed view of six key themes and learnings from the Cannes Lions events, supported by examples from the Festival and with ideas for additional reading.
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Marketing Cloud Best Practices for Publishers
Knowledge Partners June 30, 2021This article from Theorem summarizes best practices for publishers using marketing cloud technologies.
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How MightyHive and S4Capital Helped Ace Hardware Become the Helpful Digital Place
Knowledge Partners June 27, 2021This case study shares how Ace Hardware developed solutions that extended the brand’s stellar reputation to the digital realm by building a new Ace Hardware mobile app experience, helping the marketing team achieve its customer loyalty goals and laying the foundation for long-term success.
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The State of CTV Advertising
Knowledge Partners June 27, 2021This report spotlights Innovid and Digiday’s research findings about the CTV advertising journey, as well as what brand marketers are prioritizing to reach viewers through CTV.
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An Insider’s Look: Why Brands and Agencies are Shifting to Audience-Based TV Buying
Knowledge Partners June 26, 2021In this report, VAB highlights the unique attitudes and buying behaviors of four distinct marketer groups: agency teams managing larger and smaller-budgeted clients and their brand marketer counterparts.
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Q1 2021 Video Benchmarks from Extreme Reach
Knowledge Partners June 25, 2021This report provides an industry-wide snapshot and identifies additional trends across performance metrics for video advertising.
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Innovative Strategies for Modern Marketing Success
Knowledge Partners June 23, 2021In this article from Theorem, learn how organizations with the ability to create flexible marketing planning develop agile marketing technology, dynamically collect and use data, and continually optimize organizational efficiency can succeed.
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The “Pandemic Effect” on the American Shopper
Knowledge Partners June 22, 2021COVID-19 and the subsequent governmental responses have affected shopping behavior globally, severely disrupting how people shop, what they buy, and the retail landscape at large. YouGov’s global retail report offers insights into these developments, with a focus on the U.S.
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