Experimental Campaigns Revitalized These Iconic Brands | Pulse | Industry Insights | All MKC Content | ANA

Experimental Campaigns Revitalized These Iconic Brands

Brands that have been around for ages are familiar with long-lasting success but may be left puzzled when it comes to reaching new audiences and revamping the brand through their campaigns. When planning campaign strategies, an experimental approach might not always be the top of the list. Yet for brands with a long history of success, experimenting with experiences and products is sometimes the best option for reinventing the wheel and staying relevant in today’s world with seemingly limitless brand options available.