Political Advertisers Have an Untapped Opportunity in Context and Creative | Leading Edge | Industry Insights | All MKC Content | ANA

Political Advertisers Have an Untapped Opportunity in Context and Creative

Political ads play a unique role in the media landscape. Every few years, an infusion of political messaging joins the more typical rotation of retail, auto, health and financial services ads. The political messages are more serious, the timing is more urgent, and the outcomes are extremely consequential.