Industry Insights
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Next-Generation TV White Paper
Leading Edge January 4, 2019In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.
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The Data-Centric Organization 2018
Leading Edge January 4, 2019U.S. firms remain intensely focused on leveraging data across marketing, media, and commerce functions — but see obstacles to achieving true “data centricity.”
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Attribution and the Empowered Marketer: A DMA Whitepaper
Leading Edge January 3, 2019Learn why attribution has become a fundamental organizational priority across most marketing organizations.
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Cross-Device Identity Solutions RFI Template
Leading Edge January 3, 2019DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.
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