Event Video
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Marc Pritchard’s Opening Keynote at the 2022 ANA Multicultural & Diversity Conference
Conference Session Videos November 7, 2022In this video, P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated these habits into their own marketing to increase engagement and sales with multicultural consumers.
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Marc Pritchard’s Opening Keynote at the 2022 ANA Multicultural & Diversity Conference
Conference Highlights November 7, 2022P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated some of these habits into their own marketing to increase engagement and sales with multicultural consumers.
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The Fight for Equality in Florida — And What It Means for Brands
Conference Session Videos November 7, 2022In this session, learn how Nadine Smith, Executive Director of Equality Florida, has led the charge against the state's “Don’t Say Gay” bill, fighting its enactment through a major civil rights lawsuit as well as a television and social media ad campaign highlighting the potential impacts in classrooms.
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The Intersection of Marketing and Diversity, Equity, Inclusion, and Belonging Is Vital to Growth
Conference Session Videos November 7, 2022In this video, AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.
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The NFL and Multicultural Marketing
Conference Session Videos November 7, 2022In this video, the NFL described how it is diversifying its fanbase through the broadening of its influencer network and through Hispanic engagement — work complemented with diversity-led CSR and purpose-driven marketing efforts.
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The NFL and Multicultural Marketing
Conference Highlights November 7, 2022The NFL is putting multicultural at its core by pivoting its marketing focus from performative to inclusive.
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The Road to Equity: The Journey from Investment to Impact
Conference Session Videos November 7, 2022General Motors' aspiration is to be the most inclusive company in the world. In this session, GM charted their journey over the past two years in the wake of social justice movements and public commitments to Black-owned and diverse-owned media.
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The Road to Equity: The Journey from Investment to Impact
Conference Highlights November 7, 2022In creating a stronger ecosystem for diverse-owned media, GM is shifting its focus from investment to impact.
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Absolut Brings Its World of Cocktails to Life with a Commitment to Inclusion
Conference Session Videos November 6, 2022Absolut Vodka, a Pernod Ricard brand, has long been committed to the LGBTQ+ community. In this session, learn about how they brought their 40 year+ allyship to a new level this year with Absolut.Land, a metaverse activation for Coachella.
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Degree’s Inclusive Marathon in the Metaverse
Conference Session Videos November 6, 2022In this video, learn how Degree deodorant brand has leaned into its purpose to inspire confidence in everyone to move more through the Metathon metaverse marathon activation, while also challenging what it means to be inclusive in the metaverse.
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Leveling Up with Asian American Pacific Islander (AAPI) Gamers: How McDonald's Engages Gaming Fans Online — And Off
Conference Session Videos November 6, 2022In 2021, McDonald’s kicked off a first-of-its-kind gaming strategy aimed at connecting with Asian Gen Z. Learn how the QSR leader blended cultural expertise with marketing innovation to engage this digital-first audience like never before.
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The Role of DEI in the Metaverse
Conference Session Videos November 6, 2022For consumers, being present in the metaverse enables freedom bringing infinite possibilities for identity expression. But this freedom can also facilitate acts of bias, bullying, and hate. Hear how Meta is tackling these issues and striving to use their position to have a positive impact on society.
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Linking Buying Situations to Sales
Webinar Rewinds November 3, 2022If you believe most buyer behavior starts with memory, it then follows that the primary job of marketing is not to generate clicks, but instead to generate memories. In this webinar, learn about building brand-relevant memories and how to use Category Entry Points to link brand advertising to brand sales.
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How the NFL Is Engaging the Next Generation of Fans
Conference Session Videos November 2, 2022The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. In this video, learn how the NFL is strategically meeting gen Z fans on their terms through storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.
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Man vs. Dog: Why It Takes Big Long Ideas to Win at Cannes and Climb the B2B Effectiveness Ladder
Webinar Rewinds November 2, 2022Through an iconic ad man and some soon-to-be-famous dogs, see how the WARC-endorsed "Big Long Idea" framework enables brands to develop creative ideas that climb higher on the B2B Effectiveness Ladder.
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The Five Lessons Intel Learned After 20 Years of Esports Partnership
Conference Session Videos November 2, 2022In this video, Intel and its partner in the gaming space shared five learnings on esports marketing derived from 20 years of experience.
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The Transformation of the Entertainment Opportunity for Brands
Conference Session Videos November 2, 2022In this session, learn why brands need to take a ground-up approach to content production, consider how storytelling and entertainment IP can unlock attention while creating new, sustainable models, and let go of preconceived notions surrounding existing entertainment genres.
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Understanding and Navigating the New Identifier Solution Landscape as Technology and Policy Requirements Change
Webinar Rewinds November 2, 2022In this webinar, the DAA's Lou Mastria provided an update on how the leading self-regulatory program for responsible data collection in advertising is adapting to governance changes and discussed the evolution of the new identifier solution landscape incorporating addressability.
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What Marketers Should Look for in Ad-Supported Streaming Services
Conference Session Videos November 2, 2022In this video, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.
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What Role Will NFTs Play in the Future of Entertainment?
Conference Session Videos November 2, 2022In this video, learn how major media companies and upstarts are exploring many of the same questions about NFTs that marketers are: what role will NFTs play in the future of entertainment, and how can I best simultaneously exploit and protect my valuable intellectual property in this new world?
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