Event Video

Lenovo’s Approach to Sustainability

Event Soundbites December 7, 2022

Transparency, clarity, and collaboration are key to increasing the credibility of B2B marketers' sustainability efforts.

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Lenovo’s Approach to Sustainability

Conference Session Videos December 7, 2022

In this video, Lenovo shared numerous examples of how its business is pursuing sustainability.

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Meet Me in the Metaverse B2B: The Metaverse Continuum and Why Now Is the Time to Act

Conference Session Videos December 7, 2022

In this video, learn why B2B brands and marketers must get ready to unleash their potential and take advantage of the opportunities presented by the metaverse continuum that spans experiences, technology, work, operations and business itself.

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Moving as One: How e2open and Merkle Leverage Audience Data to Fuel Effective Marketing Plans

Conference Session Videos December 7, 2022

In this video, e2open and Merkle reviewed the details of e2open’s new account-based marketing strategy, explaining how data was successfully leveraged to more deeply engage target audiences and drive impressive business results.

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SeeHer X Getty Visual Storytelling

Webinar Rewinds December 7, 2022

In this webinar, SeeHer and Getty Images shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects women in all aspects of their identity.

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Sherwin-Williams Inspires Architects’ Appetites for Colors with Groundbreaking Experiential Marketing

Conference Session Videos December 7, 2022

In this video, Sherwin-Williams described three experiential activations designed to convince architects that the brand knew how to meet their exacting demands for the paints they choose for their designs.

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The B2B Power of the Day-One List

Conference Session Videos December 7, 2022

B2B buyers do their homework, but they almost always choose companies on their initial list. In this video, Bain and Google unveiled new research and discussed how their “Impact Calculator” can get you on that list.

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Unlocking the Power of B2B Marketing

Event Soundbites December 7, 2022

B2B marketers can amplify customer intimacy and conviction by taking a B2H (business-to-humans) approach to their strategies.

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Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg

Event Soundbites December 7, 2022

Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.

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Female Podcasting Is a Community — Here’s How Brands Can Move In

Webinar Rewinds December 1, 2022

In this webinar, learn about female podcast listeners including their listening trends and how brands can use data to inform their podcast advertising strategies.

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Right-Sizing MarTech and Data Investment for Maximum ROI

Webinar Rewinds November 30, 2022

For many years, investment in Measurement and Attribution tech and data represented a relatively small percentage of media budgets — but this is no longer always the case. In this webinar, learn about strategic approaches to value creation and optimization that work across a variety of practices.

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Virtual Diversity Fair: Meet Veteran and People with Disabilities-Owned Companies

Conference Session Videos November 18, 2022

As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our November event on highlighting Veteran and People with Disabilities-Owned Companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

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Addressable Enters the Mainstream

Webinar Rewinds November 17, 2022

The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. This session covered the latest findings from a survey of the marketplace on the current and future state of addressable.

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Brand Activation Legal Committee: November 2022

Conference Session Videos November 17, 2022

For November's meeting, presenters from Katten Muchin Rosenman LLP provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.

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Unifying Marketing Performance Data for Faster, Smarter Decision Making

Webinar Rewinds November 17, 2022

In this webinar, Andy Hasselwander, Chief Analytics Officer at Marketbridge, discussed the best practices for building and maintaining reproducible, unified marketing performance data to better diagnose issues and predict outcomes and progress on marketing goals.

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Groundbreaking Outcomes, Data Quality, and Attribution Standard

Webinar Rewinds November 16, 2022

In this webinar, learn about the spectrum of metrics, data, and decisions required for delivering groundbreaking outcomes and data quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments.

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It’s Time to Challenge the Status Quo! 2023 Innovations in Fundraising!

Webinar Rewinds November 16, 2022

Challenging the status quo means exploring alternative ideas on how your fundraising organization works. In this webinar, industry experts discussed 2022 data trends while looking to 2023.

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Leading with Purpose: Creating a Positive Impact for Clients

Conference Session Videos November 16, 2022

In this session, hear more about how law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.

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Measuring the Power of Social Advertising with Location Technology

Conference Session Videos November 16, 2022

In this video, Foursquare’s VP of Client Solutions, Greg Fatica, discussed how leading brands are using location technology to understand the real-world impact of their social advertising and ultimately to better plan and optimize across the evolving social landscape.

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