Event Video
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The CMO Scorecard: The Three Components of Performance Branding
Conference Session Videos December 8, 2022In this session, learn about LinkedIn's approach to measuring brand advertising, which leans on decades of research into ad effectiveness and applies those lessons to the measurement of three key components, which together neatly form the acronym "CMO" — Creative, Media, Outcomes.
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The Roadmap for Data Transformation and Creativity
Event Soundbites December 8, 2022Marrying creativity and data requires organizational transformation but produces optimum B2B marketing results.
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The Roadmap for Data Transformation and Creativity
Conference Session Videos December 8, 2022According to Invesco's Emily Pachuta, modern marketing means knowing your client from a data perspective, then framing your message and creativity around emotional connectivity. In this video, learn about a roadmap that outlines the people, process, and technology and brings all three together.
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Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores
Event Soundbites December 7, 2022Partnering with HR, CFOs and IT can make the different in designing and building strong B2B marketing teams.
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Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores
Conference Session Videos December 7, 2022In this video, Trane Technologies’ Portia Mount shared how she was able to reinvent marketing at the company, highlighting the key business partnerships she needed to forge, her process for evaluating where there were talent gaps, and her tips for developing stronger relationships with senior executives.
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Eight Questions to Guide ESG
Event Soundbites December 7, 2022B2B marketers need to make a business case for ESG programs and be able to articulate why they align with their priorities.
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Eight Questions to Guide ESG
Conference Session Videos December 7, 2022In this video, Insurer AXIS shared questions and tips to help guide organizations’ approach to ESG.
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Future. Forward. Female.
Event Soundbites December 7, 2022B2B marketers need to develop their inner futurist in order to better monitor and adjust to important trends.
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Future. Forward. Female.
Conference Session Videos December 7, 2022In this video, Faith Popcorn highlighted how shifting trends will affect the workforce, the leaderships tactics marketers can use to adapt, and what marketing technology may look like in the future.
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Lenovo’s Approach to Sustainability
Event Soundbites December 7, 2022Transparency, clarity, and collaboration are key to increasing the credibility of B2B marketers' sustainability efforts.
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Lenovo’s Approach to Sustainability
Conference Session Videos December 7, 2022In this video, Lenovo shared numerous examples of how its business is pursuing sustainability.
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Meet Me in the Metaverse B2B: The Metaverse Continuum and Why Now Is the Time to Act
Conference Session Videos December 7, 2022In this video, learn why B2B brands and marketers must get ready to unleash their potential and take advantage of the opportunities presented by the metaverse continuum that spans experiences, technology, work, operations and business itself.
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Moving as One: How e2open and Merkle Leverage Audience Data to Fuel Effective Marketing Plans
Conference Session Videos December 7, 2022In this video, e2open and Merkle reviewed the details of e2open’s new account-based marketing strategy, explaining how data was successfully leveraged to more deeply engage target audiences and drive impressive business results.
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SeeHer X Getty Visual Storytelling
Webinar Rewinds December 7, 2022In this webinar, SeeHer and Getty Images shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects women in all aspects of their identity.
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Sherwin-Williams Inspires Architects’ Appetites for Colors with Groundbreaking Experiential Marketing
Conference Session Videos December 7, 2022In this video, Sherwin-Williams described three experiential activations designed to convince architects that the brand knew how to meet their exacting demands for the paints they choose for their designs.
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The B2B Power of the Day-One List
Conference Session Videos December 7, 2022B2B buyers do their homework, but they almost always choose companies on their initial list. In this video, Bain and Google unveiled new research and discussed how their “Impact Calculator” can get you on that list.
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Unlocking the Power of B2B Marketing
Event Soundbites December 7, 2022B2B marketers can amplify customer intimacy and conviction by taking a B2H (business-to-humans) approach to their strategies.
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Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg
Event Soundbites December 7, 2022Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.
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Female Podcasting Is a Community — Here’s How Brands Can Move In
Webinar Rewinds December 1, 2022In this webinar, learn about female podcast listeners including their listening trends and how brands can use data to inform their podcast advertising strategies.
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Right-Sizing MarTech and Data Investment for Maximum ROI
Webinar Rewinds November 30, 2022For many years, investment in Measurement and Attribution tech and data represented a relatively small percentage of media budgets — but this is no longer always the case. In this webinar, learn about strategic approaches to value creation and optimization that work across a variety of practices.
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