Event Video
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How Principal Financial Group Successfully Uses Behavioral Science
Webinar Rewinds November 9, 2022In this webinar, discover how Principal Financial Group applies data and behavioral science to the strategy and creative in their integrated campaigns and see how this helps them trigger automatic, decision-making shortcuts from their targets, increasing the likelihood they’ll engage and respond.
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NFTs and Luxury Brands/Goods
Conference Session Videos November 9, 2022What are NFTs? Why should we care about them? And how can we use them to protect luxury brands and goods? In this video, explore current trends in NFT usage and popularity, brand trademark registration strategies, and the use of blockchain to authenticate legitimate luxury goods.
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Opening Remarks of the 2022 ANA Masters of Advertising Law Conference
Conference Session Videos November 9, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of Advertising Law Conference.
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Surveys in False Advertising Cases
Conference Session Videos November 9, 2022In this video from the ANA’s 2022 Masters of Law Conference, a panel of experts discussed the use of surveys in a variety of legal contexts, from the duties of in-house counsel to assessing liability and damages.
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Vendor Risk: Essential in the Changing Vendor Compliance Landscape Session Presentation
Conference Highlights November 9, 2022Self-regulation may be the best way for businesses to comply with state consumer protection acts.
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Advertising Legal Ethics
Conference Session Videos November 8, 2022In this video, hear an in-depth discussion of the ethical considerations under the American Bar Association Model Rules of Professional Conduct that lawyers must address in advertising.
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Banner Health on Being Representative and Inclusive in Health Care Communications
Conference Session Videos November 8, 2022In this video, Banner Health shared how it engages the multicultural segment, specifically Hispanics, amid growing distrust for the health care system.
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Banner Health on Being Representative and Inclusive in Health Care Communications
Conference Highlights November 8, 2022For Banner Health, listening and responding are critical to building trust with diverse communities.
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Basics of Advertising
Conference Session Videos November 8, 2022In this video, Kelley Drye & Warren LLP and Kendra Scott explored basic issues in advertising law, including claims, puffery, substantiation, comparison, disclosures, endorsements, and reviews.
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Best of the B2 Awards — Part I
Conference Session Videos November 8, 2022In this video, National Grid's Janae Jones and Mower's Ashley Montanaro shared the case study, "More Opportunities in More Places" Commercial & Industrial Energy Efficiency Program, which created awareness for National Grid commercial customers on the variety of energy efficiency programs available.
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Best of the B2 Awards — Part II
Conference Session Videos November 8, 2022In this session, Smita Reddy, U.S. Brand Chair at Edelman, shared the Degree case study, Trainers for Hire, which showcased Degree’s mission to make movement accessible to everyone and tackled the issue of representation by becoming an ad hoc recruiting department for the fitness world.
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Consumer Privacy: What You Need to Know About the New State Privacy Laws (Part 1)
Conference Session Videos November 8, 2022In this video, a panel of experts reviewed the basics of various privacy and cybersecurity laws across the United States, including which businesses are beholden to laws now and under new expansions coming in 2023, what counts as personal information for consumers, and disappearing exemptions.
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Consumer Privacy: What You Need to Know About the New State Privacy Laws (Part 2)
Conference Session Videos November 8, 2022After a review of the fundamentals, stay with the privacy panel for a deep dive into compliance questions keeping marketers up at night. In this video, we focus on opt-outs, targeted advertising, automated decision-making, and operationalizing compliance under the various state privacy laws.
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Defining the Formula for a Successful Multicultural and Inclusive Marketing Strategy
Conference Session Videos November 8, 2022In this video, a panel of industry insiders shared advice for how to mount an inclusive marketing strategy.
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Driving Brand Growth Through Cultural Effectiveness Measures
Conference Session Videos November 8, 2022In this video, AIMM representatives showcased the organization’s Cultural Insights Impact Measure. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.
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Driving Brand Growth Through Cultural Effectiveness Measures
Conference Highlights November 8, 2022Intentionality is the key to developing ad campaigns that resonate with multicultural audiences.
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Everything Advertisers Need to Know About Digital Accessibility and the Law
Conference Session Videos November 8, 2022In this video, learn why advertisers need to understand digital accessibility now more than ever even as over 97 percent of top websites continue to have disability barriers.
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Free to Cheat, or Fools Take Chances? Complying with the FTC’s Evolving Endorsement Guides
Conference Session Videos November 8, 2022In this video, a panel of experts, bringing perspectives from brands, agencies, and platforms, share practical insights relating to compliance no matter what your role in the sponsored content ecosphere.
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Get Certified: Policy, Process, and Next Steps for Certifying Addressable Media Identifiers
Conference Session Videos November 8, 2022In this video, representatives from the Digital Advertising Alliance and other experts shared information about the newly created certification process for Addressable Media Identifiers and the next steps for building consumer trust while safeguarding the core functionality of the advertising ecosystem.
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Nuts and Bolts of NAD Proceedings
Conference Session Videos November 8, 2022In this video, speakers explored the three different tracks the NAD uses to review advertising challenges, and provided details on how brands can submit and defend challenges.
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