Event Video
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Tests for Email Marketing: Examples from Marriott
Conference Session Videos February 8, 2023In this video, Marriott and its agency partner Data Axle shared an array of examples of tests they have used to gauge open rates and click-through rates as they’ve striven to hone their approaches to email marketing.
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Use Templates and Focus Your Time on What Matters
Conference Session Videos February 8, 2023In this video, Cisco shared how it implemented a new template system for the quick creation and modification of email blasts.
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Use Templates and Focus Your Time on What Matters
Event Soundbites February 8, 2023For Cisco, adopting a template approach to email creation has boosted KPIs and customization.
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What Makes a Great Email Marketer?
Conference Session Videos February 8, 2023In this video, Oracle Marketing Consulting's Chad S. White shared a framework for gaining the skills necessary to be an effective email specialist or the head of an email marketing program. He highlighted the skills email marketers need to develop most to succeed in the industry in the years ahead.
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What Makes a Great Email Marketer?
Event Soundbites February 8, 2023An appreciation of all the email creativity disciplines is needed to master any one of them.
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How to Navigate the CDP And ESP Vendor Landscape Workshop
Conference Session Videos February 7, 2023In this video, Chris Marriott, president and founder of email consultancy Email Connect, discussed how brands can distinguish between customer data platforms (CDPs) and email service providers (ESPs).
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How to Run a Successful Email Audit Workshop
Conference Session Videos February 7, 2023Businesses have very high expectations for their email program, which are not always met. In this video, learn how a complete audit of the email marketing program will provide the answer as to why, instead of wondering and guessing about the cause.
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Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach
Conference Session Videos February 7, 2023For more than 20 years Jeanne Jennings has been helping consulting clients optimize the bottom-line performance of their email marketing programs with A/B split testing. In this video, Jennings discussed how to enhance email marketing.
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Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach
Event Soundbites February 7, 2023To optimize email performance, create a formal test plan, test for impact, and compile/document results.
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Why Email Is Critical to Your Relationship Marketing Strategy
Conference Session Videos February 7, 2023In this video, Marigold and Email Connect reviewed how email has become a key for relationship marketing and provided real-world case studies on how other brands have used the channel to successfully build stronger customer relationships.
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A Three-Step Plan for Getting Started with Influencer Marketing on TikTok
Event Soundbites February 6, 2023Reach Agency CEO Gabe Gordon shares his thoughts on how small- and medium-sized brands can approach “dipping their toes” into working with TikTok influencers, sharing a three-step process for getting started, growing, and eventually owning the channel.
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The Changing State of Ad Tech
Webinar Rewinds February 2, 2023The day-to-day of a digital marketer can feel remarkably chaotic, with various forces transforming the digital media environment. In this webinar, John Piccone and Devon MacDonald discussed how companies can take back the advantage and restore their power in the face of the changing state of digital advertising.
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Virtual Diversity Fair: Meet LGBTQ+ Owned Companies
Conference Session Videos February 1, 2023In the February installment of our series of Virtual Supplier Fairs, we focus on LGBTQ+ owned companies, including media companies, agencies, and marketing solution providers. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Investing in Retail Media Is More Cost Effective During Economic Downturns
Event Soundbites January 26, 2023Nikhil Lai, senior analyst of performance marketing at Forrester, discussed how investing in retail media during times of economic uncertainty empowers brands to be top of mind when consumer confidence in the economy returns.
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Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape
Conference Session Videos January 26, 2023In this video, William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.
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Marketers Are Scared of Retail Media
Conference Session Videos January 26, 2023Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. In this video, learn how marketers can reframe retail media to overcome these fears. Once they do, they can maximize retail media’s revenue impact.
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Retail Media Networks Beyond CPGs
Conference Session Videos January 26, 2023In this video, Ian Freitas, global retail and channel marketing director at Intel, shared how his brand has successfully leveraged retail media networks to drive consideration and sales, despite not being a traditional CPG business.
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Retail Media Networks: A Forced Marriage or Perfect Partnership?
Conference Session Videos January 26, 2023What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs. Learn more with the ANA's John Paquin.
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Retail Media: The Power of Customer Insights
Conference Session Videos January 26, 2023In this video, Walmart Connect's Ernesto Henríquez explored how brands can leverage the deep customer insights that retail media networks provide to inform their marketing strategies.
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CES 2023: Recap and Trends for Marketers
Webinar Rewinds January 25, 2023Stagwell is back for an eighth year to take ANA members on a virtual survey of the Consumer Electronics Show (CES). In this webinar, they unpacked what the latest tech innovations mean for marketers, consumers, and the brands that speak to them from the world’s largest consumer electronics show.
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