Event Video
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Happy New Year! 2023 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen
Webinar Rewinds January 4, 2023A new year brings new opportunities, new fears, and new hope. Lou Cohen shared some of his own predictions about what’s to come, his views on concerns throughout the industry, and resolutions we can take with us to ensure a successful 2023.
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Ad Views, Endpoints, and Everything in Between
Webinar Rewinds December 15, 2022In this webinar, Effectv and FreeWheel discussed the current TV landscape and offered insight into reaching audiences based on the latest data. Also, learn how to optimize your 2023 campaigns with the latest TV advertising insights from Comcast Advertising.
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Brand Activation Legal Committee: December 2022
Conference Session Videos December 15, 2022For December's meeting, presenters from BakerHostetler provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.
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Pinterest Predicts 2023: Greetings from the Future
Webinar Rewinds December 15, 2022Pinterest trends aren’t just predictive — they spike earlier, last longer, and inspire more audiences than trends anywhere else on the internet. In this webinar, find out how Pinterest trends will help you get ahead of the curve to win big with your audience in 2023.
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Creative Distinction: B2B’s New Competitive Advantage
Conference Session Videos December 14, 2022This session explores how, in a world awash with brands seeking to push their data and digital credentials, ZS developed a powerful creative approach by using AI to achieve brand distinction above and beyond category convention.
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Building a Fresh Customer Experience for an Old Brand on a Shoestring Budget
Conference Session Videos December 8, 2022In this video, Formica shared how it transformed its customer experience with a shoestring budget of less than $75,000.
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Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI
Conference Highlights December 8, 2022Authentication of digital content is critical to ensuring the credibility of B2B brand marketing.
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Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI
Conference Session Videos December 8, 2022In this video, hear about how YouTubers, TikTokers and everyday consumers will have the power to create incredibly realistic content that puts brands in the absolute worst of imaginary contexts as AI democratizes content creation.
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Driving Creative Breakthrough for B2B Brands
Conference Session Videos December 8, 2022The best B2B creative follows the same principles as the best B2C creative; it persuades, informs, and most importantly, entertains. This session with NBCUniversal takes an insights and data driven approach to highlight principles B2B marketers should follow to ensure their creative breaks through the clutter.
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Driving Toward a More Sustainable Future as a Leading Ingredient Brand
Conference Session Videos December 8, 2022In this video, the LYCRA Company discussed its efforts to achieve sustainability as well as how it has marketed those efforts.
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From Mad Men to Madtech
Conference Session Videos December 8, 2022In this video, learn how the natural opportunity of “madtech” — the convergence of marketing and advertising technologies — presents itself as marketing and advertising data sources converge.
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Next-Level ROI: Investing in Diverse Audiences and Content
Webinar Rewinds December 8, 2022In this webinar, learn about female podcast listeners including their listening trends and how brands can use data to inform their podcast advertising strategies.
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One Company, One Voice — The Push and Pull of Branding in a Global Company
Conference Highlights December 8, 2022Creating a unified movie for your B2B brand requires the right mix of people, processes, creativity, and flexibility.
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One Company, One Voice — The Push and Pull of Branding in a Global Company
Conference Session Videos December 8, 2022In this video, hear about case studies from renowned brand Intel, including their global campaign, “How Wonderful Is That?”, as well as their Intel vPro commercial segment campaign on “IT Heroes.”
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Overview of the 2022 ANA B2B Marketing Conference
Conference Highlights December 8, 2022In this video, get a two-minute overview of the 2022 ANA B2B Marketing Conference.
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Promoting Paper Packaging’s Recyclability
Conference Session Videos December 8, 2022In this video, the Paper & Packaging Board shared how it employed on-box messaging and an inventive conference exhibit to promote the use and recycling of paper packaging.
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The CMO Scorecard: The Three Components of Performance Branding
Conference Session Videos December 8, 2022In this session, learn about LinkedIn's approach to measuring brand advertising, which leans on decades of research into ad effectiveness and applies those lessons to the measurement of three key components, which together neatly form the acronym "CMO" — Creative, Media, Outcomes.
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The Roadmap for Data Transformation and Creativity
Conference Highlights December 8, 2022Marrying creativity and data requires organizational transformation but produces optimum B2B marketing results.
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The Roadmap for Data Transformation and Creativity
Conference Session Videos December 8, 2022According to Invesco's Emily Pachuta, modern marketing means knowing your client from a data perspective, then framing your message and creativity around emotional connectivity. In this video, learn about a roadmap that outlines the people, process, and technology and brings all three together.
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Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores
Conference Highlights December 7, 2022Partnering with HR, CFOs and IT can make the different in designing and building strong B2B marketing teams.
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