Event Video
-
How to Create Indispensable Automated Email Journeys for E-Commerce Brands
Conference Session Videos February 9, 2023In this video, Claire Foster, manager of email marketing at Scout & Nimble, and Karen Talavera, founder and principal at Synchronicity Marketing, discussed real-life examples from Scout & Nimble, a luxury e-com retailer of professionally curated furniture and home decor serving both consumers and designers.
view -
How to Leverage Identity to Create Emails Your Customers Actually Want to Open
Conference Session Videos February 9, 2023How well do you really know your customers? In this video, Winnie Shen at Zeta Global and Kayla Brown at Hibbett explored how marketers can best leverage actionable intelligence to offer consumers more human, individualized experiences that deliver your brand with more efficiency and incremental growth.
view -
Overview of the 2023 ANA Email Evolution Conference
Conference Highlights February 9, 2023In this video, get a two-minute overview of the 2023 ANA Email Evolution Conference.
view -
SHRM Cracks the Code in Use of Audience Segmentation Across Membership and Event Marketing
Conference Session Videos February 9, 2023SHRM is a vital resource for HR professionals, business owners, and companies' leaders worldwide. In this video, learn how the organization adopted new tactics since the pandemic to provide the right message to the right audience at the right time in the channels where their different audience segments reside.
view -
The Inbox in 2023
Conference Session Videos February 9, 2023The challenges of getting engagement in receiver's inboxes continue to increase as the overall volume of email and the fight for attention increases. A panel of industry experts discussed what brands should do to provide value and engaging content to subscribers while staying out of the spam folder.
view -
The Overlooked Touchpoint: Infusing Multicultural Thinking into Retail Marketing
Webinar Rewinds February 9, 2023In this webinar, Patrice Moore and Dr. Valerie Williams-Sanchez discussed how to reframe multicultural thinking at retail and extend beyond cultural holidays. They also shared activations that work.
view -
ANA Email Evolution Conference: Opening Remarks
Conference Session Videos February 8, 2023ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Email Evolution Conference.
view -
Badass Women and Why Representation Matters in MarTech
Conference Session Videos February 8, 2023We know there is undeniable power in representation and why proactively focusing on DE&I in the workplace, and together with our partners, is so critical. A panel of industry experts discussed how and why we need to #BreakTheBias and continue to advance #WomenInTech today and every day.
view -
Email + SMS — An Olympic Sunday Night Matchup
Conference Session Videos February 8, 2023In this video, NBC Sports shared how it launched its first SMS program in conjunction with Sunday Night Football coverage on NBC and Peacock.
view -
How A/B Split Testing in Email Can Power Brand-Wide Success
Conference Session Videos February 8, 2023Aimed at marketing professionals who would like to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to inform business decisions and increase conversions.
view -
How to Leverage a Customer Data Platform (CDP) to Improve Customer Satisfaction
Conference Session Videos February 8, 2023In this video, Amtrak's Ross Nizlek provided a broad overview of Amtrak’s points-back loyalty program, discussing how the brand leveraged its customer data platform for implementation, how it has measured success, and key challenges that have arisen.
view -
How to Leverage a Customer Data Platform (CDP) to Improve Customer Satisfaction
Conference Highlights February 8, 2023Amtrak is using its Customer Data Platform (CDP) to improve customer relations through email and cross-channel.
view -
How Will Generative AI Affect CRM?
Conference Session Videos February 8, 2023In this video, Paul Aaron, co-founder of and CEO at Addition, a generative AI partner, discussed the advantages AI lies poised to offer email marketers.
view -
How Will Generative AI Affect CRM?
Conference Highlights February 8, 2023Generative AI is expected to accelerate the creative process and enable email marketers to drive more personalization.
view -
Keynote: Those Words, but Not Those Words
Conference Session Videos February 8, 2023In this video, the NAACP examined the significance of tailoring messaging to the audience it’s intended for.
view -
Keynote: Those Words, but Not Those Words
Conference Highlights February 8, 2023Message discipline and clearly defining target audiences are critical to building effective marketing communications.
view -
Master Lock: A B2B Email Experience 100-Plus Years in the Making
Conference Session Videos February 8, 2023In this video, Master Lock explained how it used marketing automation and a unified sales and marketing strategy to raise awareness of its products and services in the B2B sector and ultimately elevate sales.
view -
Maximizing ROI with a Human-Centric Approach to AI
Conference Session Videos February 8, 2023In this video, Movable Ink shared three practical tips on adopting a consumer-centric approach to designing emails to improve the customer experience.
view -
Tests for Email Marketing: Examples from Marriott
Conference Session Videos February 8, 2023In this video, Marriott and its agency partner Data Axle shared an array of examples of tests they have used to gauge open rates and click-through rates as they’ve striven to hone their approaches to email marketing.
view -
Use Templates and Focus Your Time on What Matters
Conference Session Videos February 8, 2023In this video, Cisco shared how it implemented a new template system for the quick creation and modification of email blasts.
view