Event Video
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Resetting the Bar on Brand Communications
Conference Session Videos February 16, 2023In this video, Marc Pritchard talks about why he remains passionate about elevating the productivity and transparency of the media supply chain and the need to make media experiences truly superior for consumers in ways to create growth and value for companies and the industry overall.
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Resetting the Bar on Brand Communications
Conference Highlights February 16, 2023Reaching at least 90 percent of each multicultural group through resident multiculturally owned media creates more growth and value.
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The Win/Win/Win of Media Procurement
Conference Session Videos February 16, 2023In this video, learn why the role of media procurement is now to optimize the media investment to the benefit of the client marketing team, the agency, and procurement — a true triple win.
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Unify Advertising in a Cross-Platform TV World
Webinar Rewinds February 16, 2023The shift to “converged TV” (linear + CTV + digital) is having a transformative effect on how advertisers reach and engage with audiences. In this webinar, Innovid's Jessica Hogue looks at ways to bring “unity” to converged TV campaigns today.
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What All Marketers Can Learn from Highly Regulated Industries
Conference Session Videos February 16, 2023In this video, Tracy-Ann Lim shared learnings and best practices of how the largest bank by asset size in the U.S. goes to market and brings compelling and compliant messaging to audiences and customers in socially, fiscally, and fiduciary responsible ways.
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What All Marketers Can Learn from Highly Regulated Industries
Conference Highlights February 16, 2023The growing focus on consumer protection makes it critical for marketers to be safety cars aiming for responsible relevance.
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Why Scaled Human Attention Metrics Matter
Conference Session Videos February 16, 2023In this video, Dr. Karen Nelson-Field, founder and CEO of Amplified Intelligence, demonstrated how scaled human attention data works, better predicts and drives business outcomes, and equalizes the delivery and impact of an impression.
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Fusing Sustainability and Profit
Conference Session Videos February 15, 2023In this video, Jeff Fromm, author of The Purpose Advantage, advised brands on how to integrate a commitment to sustainability with the wholesome pursuit of profit.
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Investment with Diverse Media Suppliers
Conference Session Videos February 15, 2023According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this video discussed the challenges and opportunities of investing with diverse media suppliers.
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Making Media More Sustainable
Conference Session Videos February 15, 2023In this video, speakers reviewed the importance of taking steps to mitigate the carbon crisis across the media ecosystem.
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She's a Hero — SeeHer's Purpose-Driven Media Activations
Conference Session Videos February 15, 2023In this video, learn how media amplifies and drives SeeHer, the global movement to eliminate gender bias in media, marketing, advertising, and entertainment.
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Socially Conscious Media
Conference Session Videos February 15, 2023In this video, learn how Beam Suntory is connecting with consumers through insights-driven media, acknowledging the impact that media and marketing can have on society, including diverse and empathetic voices in its storytelling, and ensuring the media that it funds is honest, decent, and transparent.
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What's Shaping Agency Partnerships and Compensation in 2023
Webinar Rewinds February 15, 2023In this webinar, R3's Principal and Co-founder Greg Paull talked about best practices for evaluating future-fit partnership and compensation solutions and trends that are shaping client-agency relationships.
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“One of the Most Important Documents You’ll Read:” The FTC’s 2022 Health Products Compliance Guidance
Webinar Rewinds February 14, 2023In this webinar, John Feldman and Keri Bruce of Reed Smith, LLP explained their take on why FTC veteran Lesley Fair dubbed the FTC’s Health Products Compliance Guidance “one of the most important documents you’ll read in 2022.”
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The Outlook for B2B Advertising, Marketing, and Data in 2023
Conference Session Videos February 10, 2023To kick off the New Year, Winterberry Group Senior Managing Partner Bruce Biegel examined the major forces shaping our industry today, reflected on a turbulent 2022, and forecasted what’s to come in 2023 and beyond.
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Back to the Future: Big Data < Small Data
Conference Session Videos February 9, 2023Is there such a thing as too much data? The answer is YES. The days of collecting anything and everything are behind us. In this video, learn why focusing on big data is a losing game and why you should start thinking small.
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Back to the Future: Big Data < Small Data
Conference Highlights February 9, 2023A marketing culture that focuses on “Me Commerce” will facilitate consumer data collection.
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How Grant Thornton Built a Brand-Building, Award-Winning Email Newsletter
Conference Session Videos February 9, 2023The Google search "how to create an email newsletter" returns 1,590,000,000 results. And just about all of them give poor advice (in our opinion). In this video, Todd Luchik and Sara Hocking, both with Grant Thornton, hosted a "how to" session for email newsletters.
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How Not to Drown in the Web’s Sea of Sameness
Conference Session Videos February 9, 2023In this video, retail media research firm Future Commerce criticized the sea of sameness found in web design and offered an alternative approach.
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How Not to Drown in the Web’s Sea of Sameness
Conference Highlights February 9, 2023The homogenization of shopping experiences has creative new opportunities for brands to inspire customers.
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