Event Video | Marketing Knowledge Center

How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation

Conference Session Videos April 27, 2023

In this video, Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.

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Mint Mobile: Stretching the Limits of Media for Hypergrowth

Conference Session Videos April 27, 2023

Mint Mobile has stretched the possibilities of media by nailing the fundamentals, trying the untested, and flipping the script on the traditional. In this video, Andrew Fried shared five examples of how the brand has leveraged media as the brand's centerpiece for growth.

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Mint Mobile: Stretching the Limits of Media for Hypergrowth

Conference Highlights April 27, 2023

Leveraging media for brand hypergrowth requires flipping the script and for leadership to put its money where its mouth is.

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More Than Coloring: Putting Brand Purpose First

Conference Highlights April 27, 2023

For Crayola, clarity of purpose is crucial to bring its brand DNA to life.

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Northwell Health Finds Its Purpose in Combating Gun Violence

Conference Session Videos April 27, 2023

In 2019, guns surpassed car accidents as the leading cause of death among children in the U.S. In this video, learn how Northwell Health, New York’s largest health care provider, and its agency partner, StrawberryFrog, found a way to combat the epidemic.

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Opening Remarks of the 2023 ANA Brand Masters Conference

Conference Session Videos April 27, 2023

Mike Kaufman, ANA Senior Vice President, Brand and Media, delivered the opening remarks of the 2023 ANA Brand Masters Conference.

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Six Tips for Optimizing Partnerships and Adopting New Technology

Conference Session Videos April 27, 2023

This panel featured representatives from Frito-Lay, the agency OMD, and social media platform Snapchat. In this video, they shared insights on how to make the most of new technology such as AR and how to make the most of agency and platform partnerships.

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The Fresh Market Brand Turnaround Story — The Power of Love

Conference Session Videos April 27, 2023

Learn how The Fresh Market returned to its brand for humans roots through driving innovation and leveraging media as the brand's centerpiece for growth.

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The Fresh Market Brand Turnaround Story — The Power of Love

Conference Highlights April 27, 2023

A key mission of The Fresh Market’s rebranding was to deliver a shopping experience anchored in joy and anticipation.

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The Magic of Pickleball: The Sport That Captured the Attention of the Nation

Conference Session Videos April 27, 2023

In this video, Connor Pardoe, CEO and commissioner at Professional Pickleball Association, discussed how it has grown from an organization that hosted just over 600 players for its initial event in 2020 to hosting over 1,500 amateurs and supporting more than 65 professional pickleball players today.

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Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape

Conference Session Videos April 27, 2023

In this video, Pepsi CMO Todd Kaplan shared how brands can lean into the human side of consumers to understand their needs and behaviors, as well as how brands can infuse those needs into the creative process to drive brand affinity.

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Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape

Conference Highlights April 27, 2023

Marketers should aspire to deliver cultural impact with their brand by bringing context into the creative process.

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AI Platforms: Understanding and Navigating Legal Risks in Creating Advertising and Entertainment

Conference Session Videos April 26, 2023

In this video, learn how to identify potential legal issues, develop strategies to mitigate risk, and gain insight into the latest developments in the legal landscape surrounding AI platforms.

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Amazon AWS Advertising and Marketing to Drive Marketing Transformation

Webinar Rewinds April 26, 2023

In this webinar, learn how AWS brings together a comprehensive set of purpose-built AWS Services, Solutions, and Partner offerings to help customers innovate faster, operate efficiently, and interoperate across five critical solution areas.

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Environmental, Social, Governance (ESG) Advertising

Conference Session Videos April 26, 2023

The marketing of Environmental, Social and Governance (ESG) messaging has created legal challenges for brands and agencies. In this video, a panel examines the latest enforcement activity, trends in self-regulation, and the Federal Trade Commission (FTC) process of revising its Green Guides.

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Fundraising Benchmarking Review: Key Learnings and Insights for Nonprofits

Webinar Rewinds April 26, 2023

In this webinar, three expert panelists reviewed fundraising benchmarking data and key learnings from 2022. They discussed interesting data points that allow marketers to benchmark their organization's performance against industry standards.

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Immersive, Connected, Decentralized: The Promise and Disruption of Web3

Conference Session Videos April 26, 2023

In this video, learn about various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing, and advertising and regulatory developments.

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The People v. Sephora: How the First California Consumer Privacy Act Enforcement Decision Could Influence Your Advertising Activities

Conference Session Videos April 26, 2023

In this video, get an overview of lessons learned from the California Office of the Attorney General (OAG) enforcement action against Sephora and an understanding of how your company may need to adapt its marketing methods to comply with the CCPA and avoid the OAG’s scrutiny.

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Unleashing a New Technology Consumer Protection Agenda

Conference Session Videos April 26, 2023

Almost two years into FTC Chair Khan’s tenure, many of the pieces are falling into place, giving us a better understanding of how the agency, under her leadership, will address current and emerging tech issues. In this video, industry experts discuss where things stand and where things may be heading.

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Transforming In-House Production for Creative Agility

Webinar Rewinds April 20, 2023

In this webinar, learn how Johnson & Johnson built a centralized production engine to support over 45 brands, create cost efficiencies, and unite internal stakeholders.

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