Event Video
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ANA SeeHer GEM® Creative Best Practices: The Voice of the Consumer
Webinar Rewinds May 17, 2023In SeeHer’s Creative Best Practices "Consumer Viewpoints" webinar, speakers discussed why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.
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The Content-Driven ABM Strategy: How to Use Research-Backed Content to Fill the Pipeline
Conference Session Videos May 17, 2023In this video, Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.
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Identity 2023: How We Got Here and Where We’re Going with The Trade Desk
Webinar Rewinds May 11, 2023As the industry continues to solve for fragmented identity signals across devices, ecosystems, and media outputs, The Trade Desk’s Gabe Richman presented the current state of identity and how new solutions are solving — and improving — addressability in digital advertising.
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The Future of Out-of-Home: Where Technology Meets Creativity
Webinar Rewinds May 11, 2023While DOOH media offers incredible contextual relevance through the locations of screens, specific audience targeting, and other data-driven capabilities, few creative assets fully take advantage of this relevance in their messaging. Learn how savvy marketers have an opportunity to address this gap in a few ways.
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As Seen on (P)TV: Why the Future of Television Is Built for Performance
Webinar Rewinds May 10, 2023Between the rise of Connected TV and the boom of ad-supported streaming, TV ads have dynamically (and irrevocably) changed. In this webinar, MNTN’s SVP of Marketing, Ali Haeri, discussed why everyone has embraced Connected TV, and how that’s unlocked a massive opportunity for advertisers.
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Deloitte Presents the 2023 Global Marketing Trends: Resilient Seeds for Growth
Webinar Rewinds May 10, 2023The threat of economic instability forces difficult decisions — but these same difficulties also present CMOs with an opportunity to drive growth. This webinar offers insight into which investments CMOs are prioritizing not only to recession-proof their companies, but to drive growth above and beyond recession.
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What Every Marketer Needs to Know About AI
Webinar Rewinds May 9, 2023This month's ANA Legal webinar with Frankfurt Kurnit's Brian Murphy and Hannah Taylor serves as a primer on AI: what every marketer needs to know.
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Tell A More Engaging Brand Story: Get Your Message Heard with Better Data
Webinar Rewinds May 4, 2023In this webinar, discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate.
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A New Leadership Style for Procurement
Event Soundbites May 3, 2023Adopting a servant leadership style can improve working relationships in marketing procurement.
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A Radically Better Future: Creating Narratives That Inspire Change
Webinar Rewinds May 3, 2023Learn how business leaders can gain a deeper understanding of the art and science of creating narratives that provide a clearer point of view, win trust, and yield movement in the right direction by leveraging futures thinking and strategic foresight methodologies.
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Clean Rooms 101
Webinar Rewinds May 3, 2023Clean rooms are a hot topic of discussion today, and it’s not about making your bed. Ron Pinelli and George Ivie from MRC provided background on types of clean room structures, what you need to know about these structures, and how advertisers should navigate these to get what they need.
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Intel’s New Approach to Managing Events
Event Soundbites May 3, 2023Data accountability is a key variable in the transformation of Intel’s experiential marketing sourcing.
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Overview of the 2023 ANA Advertising Financial Management Conference
Event Soundbites May 3, 2023In this video, get a two-minute overview of the 2023 ANA Advertising Financial Management Conference.
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HP Agency Supplier Diversity Sourcing Journey – A Marketing and Procurement Partnership
Event Soundbites May 2, 2023At HP, preferred supplier status and compensation is tied into meeting company DEI&B goals.
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The Future of Procurement and AI
Event Soundbites May 2, 2023Marketers and agencies should strive for compensation models that drive the best talent and outcomes.
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The Win/Win/Win of Media Procurement
Event Soundbites May 2, 2023Media procurement should partner with agencies to build a cleaner digital media ecosystem.
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Driving Sustainable Growth
Event Soundbites May 1, 2023Long-term investment in building a strong enterprise brand adds value to a marketer’s portfolio of brands.
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Perspective from the Chair of the 4A's
Event Soundbites May 1, 2023The growth challenge for marketers is to deliver stability without being boring.
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Verizon’s Agency Compensation Approach
Event Soundbites May 1, 2023In determining agency compensation, marketers should start with a talent model.
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A Giant in Cyber Safety Rebrands Itself
Conference Session Videos April 28, 2023In this video, learn how a combined entity developed a new corporate brand overarching its portfolio of consumer brands after a merger between NortonLifeLock and Avast.
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