Event Video

Chobani: Building an In-House Agency from Scratch
Conference Session Videos March 15, 2019
In this video, Chobani’s Leland Maschmeyer shared the challenges of building an in-house creative agency.
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Hatching Creative at Cisco
Event Soundbites March 15, 2019
Cisco’s in-house agency is responsible for setting the tone of the brand experience and personality.
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Hatching Creative at Cisco
Conference Session Videos March 15, 2019
In this video, hear about how Cisco’s in-house agency, The Hatch, brought cohesion and efficiency to the brand.
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Overview of the 2019 In-House Agency Conference
Event Soundbites March 15, 2019
Get a two-minute overview of the 2019 In-House Agency Conference.
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Risk Management for In-House Agencies
Conference Session Videos March 15, 2019
In this video, leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.
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Agencies and the Velocity of Change
Conference Session Videos March 14, 2019
In this video, panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.
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Avoid Data Disruption: How Brands Can Future-Proof Their Analytics
Webinar Rewinds March 14, 2019
In this webinar, experts from Flashtalking covered how the reduced transparency of walled gardens may impact your advertising, options for future-proofing your digital marketing strategy, and what we can learn from European advertisers affected by GDPR.
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Be More Wonderful
Conference Session Videos March 14, 2019
With a little courage and just a few key rules, any brand can build a wonderful in-house agency worthy of admiration and jealous sniping.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Event Soundbites March 14, 2019
Client empathy, avoiding complacency, and recognizing the importance of your team are critical to in-house agency success.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Conference Session Videos March 14, 2019
In this video, Nationwide shared how iNHouse agency got started, its partnership approach with external agencies, and how it balances process efficiency with creative inspiration to produce great work.
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Driving Brand Crave Through Storytelling and Innovation
Event Soundbites March 14, 2019
The challenge for Disney’s in-house agency is delivering best-in-class creative solutions in an environment of high volume.
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Driving Brand Crave Through Storytelling and Innovation
Conference Session Videos March 14, 2019
In this video, Jean Batthany, VP for global creative, and Joe Rand, VP for operations, both at Yellow Shoes Creative Group, Disney Parks, Experiences, and Products, discussed how Disney Parks’ in-house agency successfully manages a high volume of work.
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How Verizon’s In-House Agency Quickly Found Success
Event Soundbites March 14, 2019
Establish swim lanes to achieve productive collaboration with external agency partners.
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How Verizon’s In-House Agency Quickly Found Success
Conference Session Videos March 14, 2019
In this video, learn how Verizon Communications’ in-house agency has helped the company regain control of its brand narrative while still working in tandem with external agencies.
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Meet Clorox’s In-House Agency, Electro Creative Workshop
Event Soundbites March 14, 2019
The transformation of Clorox’s in-house agency was propelled by culture-building, branding, and input from internal stakeholders.
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Meet Clorox’s In-House Agency, Electro Creative Workshop
Conference Session Videos March 14, 2019
In this video, Clorox discussed the unit that it created by merging its two in-house teams: Clorox Creative Studios, which primarily worked with packaging, and Clorox Digital Labs, which handled material for the web.
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The Continued Rise of the In-House Agency
Conference Session Videos March 14, 2019
In this video, learn about a new ANA study that concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services. Hear more about how this shift to in-house agencies has affected the advertising industry.
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The Good, the Bad, and the Ugly of "In-Housing"
Event Soundbites March 14, 2019
Electronic Arts’ in-house media group avoids the agency label to emphasize its team role and not cost.
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The Good, the Bad, and the Ugly of "In-Housing"
Conference Session Videos March 14, 2019
In this video, learn about Electronic Arts' two-year journey to fully build its in-house media buying function.
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Five Factors to Consider Before Advertising on Amazon
Webinar Rewinds March 13, 2019
Advertising on Amazon is a constant topic of conversation around many organizations, so if you find yourself wondering if it’s right for your brand, this webinar will help you weigh some of the considerations and provide a quick look at the math behind adding Amazon Advertising into your marketing mix.
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