Event Video
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Mars Inc.’s Mission to Media Transformation
Event Soundbites April 11, 2019Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.
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Mars Inc.’s Mission to Media Transformation
Conference Session Videos April 11, 2019In this video, Mars shared its experience of driving meaningful change and innovation to deliver on a global media transformation agenda.
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Media Trends to Keep an Eye on in 2019
Conference Session Videos April 11, 2019In this video, Charlie Chappell of the Hershey Co. provided an overview of the current state of the media landscape, including the trends he believes are most important for marketers to keep an eye on and how he is developing approaches to address them. In this video, Hershey's Charlie Chappell provided an overview of the current state of the media landscape including the trends he believes are most important for marketers and how he is evolving approaches at Hershey to address them.
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State of Media 2019 — Trends to Watch
Event Soundbites April 11, 2019Having too many marketing and media silos in your company can prevent you from making connections that unlock growth.
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Trends for Marketers to Watch
Event Soundbites April 11, 2019The creator of the LUMAscape forecasts declining clutter in the digital media and marketing ecosystem.
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Trends for Marketers to Watch
Conference Session Videos April 11, 2019In this video, LUMA Partners’ Terry Kawaja discussed three trends relevant to marketers: The success of direct-to-consumer brands, the enrichment of the marketing capabilities offered by media publishers, and the rising need for more attentive stewardship of first-party data.
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Data-Driven Television
Conference Session Videos April 10, 2019In this video, the CEO of AT&T’s advertising business answered questions about the future of television advertising.
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Five Ways to Engage Gen Z for Life
Webinar Rewinds April 10, 2019In this webinar, Mark Beal, author and professor of Public Relations and Marketing at Rutgers University, shared insights directly from the minds and mouths of Gen Z on how to effectively engage them.
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Taco Bell Invests in Media to Build its Business
Event Soundbites April 10, 2019Taco Bell uses a single view of audiences as a North Star in working with media partners.
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Voice Technology for Marketers
Conference Session Videos April 10, 2019In this video, the digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.
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Customer Experience: How to Create Value and Build Your Brand Through Event Education
Webinar Rewinds April 3, 2019How do you ensure that event education, including workshops, seminars, forums, panels, and general sessions, is providing value to both the attendees and your brand? In this webinar, Jeff Youngs, Executive Producer at GES Events, revealed the true value of attendee education.
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Snackable Content Strategies to Win with Gen Z
Webinar Rewinds April 3, 2019In this webinar, discover ways your organization can navigate, and more importantly, prioritize and quantify Gen Z's influence to increase sales and profits.
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The State of Email Teams
Webinar Rewinds March 28, 2019In this webinar, learn how to differentiate your email strategy from competition by focusing on building a strong and efficient team and get insights into the tools email teams use to increase their efficiency and productivity such as collaboration tools, shared calendars, and more.
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What Marketers Need to Know: Insights and Recommendations for Engaging Women in Financial Services
Webinar Rewinds March 28, 2019Kantar’s Winning Over Women study looks at the motivations of women when considering financial planning and management, reveals key insights into their needs, and offers recommendations for how to meet them.
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SXSW 2019: Trends and Takeaways for Marketers
Webinar Rewinds March 27, 2019Can't make it to Austin but want in on one of the hottest industry events of the year? 360i's Dani Calogera dove deep into the key themes and implications for marketers from everyone's favorite interactive conference.
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AI and Machine Learning — The New Frontier for Advertisers
Event Soundbites March 20, 2019It’s important for marketers to assemble a diverse team for designing and deploying artificial intelligence tools.
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AI and Machine Learning — The New Frontier for Advertisers
Conference Session Videos March 20, 2019In this video, get an overview of how AI is being utilized in the advertising industry and learn about various issues to consider when adopting these practices.
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Diversity in Advertising: Should Practitioners Join the Conversation?
Event Soundbites March 20, 2019Corporate attorneys should take an active role in establishing best practices for diversity and inclusion.
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Diversity in Advertising: Should Practitioners Join the Conversation?
Conference Session Videos March 20, 2019In this video, leaders in multicultural marketing and law discussed the role of legal practitioners on matters of diversity and inclusion via an in-depth look at several case studies in advertising.
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Five Ways Blockchain Can Help Fix the Broken Online Advertising Ecosystem
Webinar Rewinds March 20, 2019In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Donny Dvorin, GM of Never Stop Marketing Research, helps you navigate the current landscape.
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