Event Video
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Getting Executive Buy-In on Email Best Practices
Event Soundbites April 26, 2019Best practices for getting executive buy-in of email programs include adoption value metrics and segmenting everything.
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Getting Executive Buy-In on Email Best Practices
Conference Session Videos April 26, 2019In this video, learn about strategies to navigate difficult conversations with senior leadership when it comes to employing email best practices.
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Key Data Privacy Challenges for Email and Digital Marketing
Event Soundbites April 26, 2019Experts agree that strong data management is critical for email marketers’ compliance with privacy regulations.
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Key Data Privacy Challenges for Email and Digital Marketing
Conference Session Videos April 26, 2019In this video, A panel of experts explored the nature of data privacy regulations and the best ways of discharging the responsibilities that they impose on marketers.
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Overview of the 2019 ANA Email Evolution Conference
Event Soundbites April 26, 2019In this video, get a two-minute overview of the overview of the 2019 ANA Email Evolution Conference.
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2019 ANA Email Evolution Conference — Opening Remarks
Conference Session Videos April 25, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Email Evolution Conference.
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Bringing Your Work to Life Do What You Love, and Love What You Do
Event Soundbites April 25, 2019Helping others will increase harmonious passion, which fuels professional achievement.
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Email Marketing: Design Trends and Best Practices
Event Soundbites April 25, 2019Designers agree that, right now, interactive email isn’t for everyone.
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Email Marketing: Design Trends and Best Practices
Conference Session Videos April 25, 2019In this video, a panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.
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Hitting a High Note: How Berklee Online Used Behavioral Science Secrets
Event Soundbites April 25, 2019Email marketers are more likely to get subsequent commitments from consumers if their first ask is relatively small.
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Hitting a High Note: How Berklee Online Used Behavioral Science Secrets
Conference Session Videos April 25, 2019In this video, find out how Berklee Online increased the effectiveness of its acquisition strategy by tapping into the secrets of behavioral science, using what social scientists have found about the automatic ways people make decisions to increase open, read, and click-through rates.
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Oreo: Becoming a Brand of Choice with Millennials and Gen Z
Webinar Rewinds April 24, 2019In this webinar, Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures, while honoring its storied past.
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Segmentation, Automation, and Personalization
Event Soundbites April 24, 2019Ongoing testing is essential to maintaining the health and effectiveness of your email marketing program.
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The Essentials of Email Deliverability
Event Soundbites April 24, 2019The quality of marketers’ data collection is the primary driver of email deliverability.
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Five Ways Marketers Can Engage Millennial and Gen Z Mothers
Webinar Rewinds April 17, 2019In this webinar, Lacy Briney, Director of Strategy at The Mom Complex, shared five ways your brand can win with moms of today and the moms of the next generation.
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How and Why IHOP Became IHOb
Event Soundbites April 12, 2019IHOP drove results with a pancakes-to-burgers media strategy that capitalized on cultural momentum and risk-taking.
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How and Why IHOP Became IHOb
Conference Session Videos April 12, 2019In this video, learn how a combination of bravery and data helped IHOP create a cultural moment that changed consumer perception of the brand and jump-started sales growth.
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Overview of the 2019 ANA Media Conference
Event Soundbites April 12, 2019In this video, get a two-minute overview of the 2019 ANA Media Conference.
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The Current State of Marketing According to Gary V.
Event Soundbites April 12, 2019The big question facing media is brands’ ability to produce enough relevant creative to take advantage of proliferating platforms.
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The Current State of Marketing According to Gary V.
Conference Session Videos April 12, 2019In this video, Gary Vaynerchuk, chairman of VaynerX and CEO at VaynerMedia, offered his take on the current and future trends in the marketing and advertising industry.
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