Event Video | Marketing Knowledge Center

Meet Clorox’s In-House Agency, Electro Creative Workshop

Conference Session Videos March 14, 2019

In this video, Clorox discussed the unit that it created by merging its two in-house teams: Clorox Creative Studios, which primarily worked with packaging, and Clorox Digital Labs, which handled material for the web.

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The Continued Rise of the In-House Agency

Conference Session Videos March 14, 2019

In this video, learn about a new ANA study that concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services. Hear more about how this shift to in-house agencies has affected the advertising industry.

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The Good, the Bad, and the Ugly of "In-Housing"

Event Soundbites March 14, 2019

Electronic Arts’ in-house media group avoids the agency label to emphasize its team role and not cost.

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The Good, the Bad, and the Ugly of "In-Housing"

Conference Session Videos March 14, 2019

In this video, learn about Electronic Arts' two-year journey to fully build its in-house media buying function.

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Five Factors to Consider Before Advertising on Amazon

Webinar Rewinds March 13, 2019

Advertising on Amazon is a constant topic of conversation around many organizations, so if you find yourself wondering if it’s right for your brand, this webinar will help you weigh some of the considerations and provide a quick look at the math behind adding Amazon Advertising into your marketing mix.

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Paving the Path to In-House Success

Conference Session Videos March 13, 2019

In this video, learn how Bayer, with the help of MightyHive, successfully transitioned to an in-house model that fit its desire to own its data and technology.

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Refreshing a Brand: A Case Study from Trunk Club

Event Soundbites March 13, 2019

For an in-house agency to produce consumer engagement, its creative has to be at the intersection of right and interesting.

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Refreshing a Brand: A Case Study from Trunk Club

Conference Session Videos March 13, 2019

In this video, Trunk Club described how it developed a new brand purpose, personality, and value proposition in a mere six weeks.

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Taking In-House Virtual: Talent Versus Location

Conference Session Videos March 13, 2019

In this video, PwC explored its “virtual agency” model, which sees over 100 people working from home, co-working locations, and even from the office.

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What You Need to Know About Auto-Renewal Provisions in 2019

Webinar Rewinds March 12, 2019

This webinar explored the legal requirements under the patchwork of federal and state automatic renewal laws and provided tools to mitigate the risk of substantial monetary settlements and penalties.

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Developing Survival Thinking and Planning in Today’s Disruptive Corporate World

Webinar Rewinds March 6, 2019

Corporations that once graced the Fortune 500 are now causalities of war. They've become too bureaucratic, too political, too dysfunctional, too risk averse, and as a result, have lost their competitive edge. In this webinar, Joseph Jaffe offered a path to redemption, but with full warning — it may be too late.

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Test and Learn: Informing Decisions with Insights

Webinar Rewinds March 6, 2019

Darnell Jean-Charles, senior manager, U.S. digital card applications at American Express, explored how his team identifies issues and gaps within their customer journey and optimizes the experience based on the outcomes of various tests.

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How Orangetheory Fitness Uses Data to Make Fitness Fun

Event Soundbites March 1, 2019

Human connections through coaching and technology are key brand differentiators for Orangetheory Fitness.

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How Orangetheory Fitness Uses Data to Make Fitness Fun

Conference Session Videos March 1, 2019

In this video, discover how Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.

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Overview of the 2019 Brand Masters Conference

Event Soundbites March 1, 2019

Get a two-minute overview of the 2019 Brand Masters Conference.

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Re-Branding Cannabis — How MedMen Is Elevating the Conversation

Event Soundbites March 1, 2019

MedMen uses hyperlocal marketing tactics to build awareness of its chain of cannabis stores.

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Revitalizing the Mortgage Industry

Event Soundbites March 1, 2019

In launching Rocket Mortgage, Quicken Loans ignored the noise and listened to the consumers’ calls for simplification.

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Revitalizing the Mortgage Industry

Conference Session Videos March 1, 2019

In this video, hear how Quicken Loans has changed the mortgage industry by launching the first personalized, online-only mortgage experience while remaining true to its Detroit roots and helping revitalize the city.

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Shopping for Cannabis with MedMen

Conference Session Videos March 1, 2019

Known as “The Apple Store of Weed,” learn how MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.

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2019 Brand Masters Conference — Opening Remarks

Conference Session Videos February 28, 2019

ANA CEO Bob Liodice delivered the opening remarks at the 2019 Brand Masters Conference.

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