Event Video
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New Services, New Marketing Techniques: Aetna’s Story
Event Soundbites February 28, 2019Pivoting from an insurance company to a health brand required Aetna to massively overhaul its marketing.
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Opening Remarks — Effie Worldwide, Inc.
Conference Session Videos February 28, 2019Effie Worldwide, Inc. President and CEO Traci Alford discussed marketing effectiveness and the Effie career cycle.
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Operating Principles from Kraft-Heinz
Event Soundbites February 28, 2019Kraft Heinz gives the marketing teams behind its 200 brands autonomy and the benchmarks to drive growth.
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Operating Principles from Kraft-Heinz
Conference Session Videos February 28, 2019At the intersection of pop culture, KHC Brands, and food, Kraft Heinz marketers are working to develop exciting and relevant campaigns. In this video, learn about this approach, known as “The KHC Way.”
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Three Principles for a Successful Agency Relationship from Prudential
Conference Session Videos February 28, 2019In this video, learn about the three guiding principles that have helped Prudential and its agency partner create campaigns that changed brand perception and boosted sales in wake of the 2008 financial crisis.
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Tide’s Evolution in Pursuit of Relevance
Event Soundbites February 28, 2019P&G’s Tide is meeting the challenge of staying relevant by blurring the line between advertising and reality.
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Tide’s Evolution in Pursuit of Relevance
Conference Session Videos February 28, 2019In this video, learn how Tide and its agency partner take risks to keep the 72-year old commodity brand relevant and interesting to today’s consumers.
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We Have the Meats: How Arby’s Came Back to Life
Conference Session Videos February 28, 2019In this video, learn how Arby’s “We Have the Meats” campaign helped turn around the failing fast-food chain’s business and transform customer perception of the brand.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Event Soundbites February 27, 2019To change Gen Z attitudes about smoking, Truth Initiative is “going for the jugular” with its campaign.
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Oreo: A Cookie with Cultural Cred
Event Soundbites February 27, 2019Kraft Heinz gives the marketing teams behind its 200 brands autonomy and the benchmarks to drive growth.
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Oreo: A Cookie with Cultural Cred
Conference Session Videos February 27, 2019In this video, Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures while honoring its storied past.
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Think Small to Grow Big: How to Innovate in Big Companies
Conference Session Videos February 27, 2019Hear how Turner has applied a start-up mentality to grow several new business units within the sales organization, ranging from brand studios to social agencies, to precision targeting in television.
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Top Five Trends for Marketers to Focus on in 2019 and Beyond
Webinar Rewinds February 27, 2019While these may be fast moving and more complex times, part of the issue is we’re distracted by fast fads, flash movements and the headlines that everything is different now. Learn about five things to focus on and three things to ignore for the year ahead.
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What Marketers Need to Know about Taking Back Control in a Voice-Driven World
Webinar Rewinds February 20, 2019Jenna Sheeran, SVP, Search Marketing at Digitas, explored how voice search technology is changing consumer behaviors and gave marketers actionable steps to help keep consumer loyalty.
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How to Leverage Multiple Channels to Achieve Your Sustainer Goals
Conference Session Videos February 15, 2019In this video, experts at different organizations shared insights on how they are leveraging different channels to meet the needs of sustainer acquisition, retention, engagement, and upgrading.
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Influencer Marketing Overview
Event Soundbites February 15, 2019In order to help brands fully harness its potential, the ANA dives into the complexities of influencer marketing, such as influencer fraud, measurement, messaging, transparency, market reach, and brand safety.
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Overview of the 2019 ANA DC Nonprofit Conference
Event Soundbites February 15, 2019Get two-minute overview of ANA's 2019 Nonprofit Conference in Washington, D.C.
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Tips to Optimize Your Sustainer Program
Conference Session Videos February 15, 2019In this video, speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.
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Tips to Optimize Your Sustainer Program
Event Soundbites February 15, 2019Lower fundraising costs, greater income streams, and increased donor retention are among the benefits of shifting marketing resources to monthly giving programs.
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Using Sustainer Attribution to Drive Future Growth
Conference Session Videos February 15, 2019In this video, The ASPCA and WGBH explored specific examples of how each organization leveraged key metrics to guide decisions about diversifying the brands’ acquisition channels, testing new approaches, and assessing the success of sustainer investments.
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