Event Video
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How to Leverage Multiple Channels to Achieve Your Sustainer Goals
Conference Session Videos February 15, 2019In this video, experts at different organizations shared insights on how they are leveraging different channels to meet the needs of sustainer acquisition, retention, engagement, and upgrading.
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Influencer Marketing Overview
Conference Highlights February 15, 2019In order to help brands fully harness its potential, the ANA dives into the complexities of influencer marketing, such as influencer fraud, measurement, messaging, transparency, market reach, and brand safety.
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Overview of the 2019 ANA DC Nonprofit Conference
Conference Highlights February 15, 2019Get two-minute overview of ANA's 2019 Nonprofit Conference in Washington, D.C.
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Tips to Optimize Your Sustainer Program
Conference Session Videos February 15, 2019In this video, speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.
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Tips to Optimize Your Sustainer Program
Conference Highlights February 15, 2019Lower fundraising costs, greater income streams, and increased donor retention are among the benefits of shifting marketing resources to monthly giving programs.
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Using Sustainer Attribution to Drive Future Growth
Conference Session Videos February 15, 2019In this video, The ASPCA and WGBH explored specific examples of how each organization leveraged key metrics to guide decisions about diversifying the brands’ acquisition channels, testing new approaches, and assessing the success of sustainer investments.
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Want a Commitment? How These Nonprofits Turned to Monthly Donation Programs
Conference Session Videos February 15, 2019In this video, Operation Smile and One & All talked through the specific components of strong monthly offers and what the journey might look like en route to your finished “product.”
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Want a Commitment? How These Nonprofits Turned to Monthly Donation Programs
Conference Highlights February 15, 2019Operation Smile uses a marketing mix of DRTV, email, and selective direct mail to convert single donors to sustainers.
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2019 ANA DC Nonprofit Conference — Opening Remarks
Conference Session Videos February 14, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA DC Nonprofit Conference.
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Does Brand Awareness Affect Online Fundraising?
Conference Session Videos February 14, 2019In this video, learn how M+R studied the relationship between brand awareness and fundraising, illustrating how organizations today are grappling with the importance of brand awareness in reaching their audience, acquiring new donors, and raising money.
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Does Brand Awareness Affect Online Fundraising?
Conference Highlights February 14, 2019Feeding America used a traditionally slow giving period to test the correlation between brand awareness and donation levels.
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Hot Creative Ideas to Heat up Your Fundraising Results
Conference Session Videos February 14, 2019In this video, leaders in nonprofit marketing shared creative ideas to spark inspiration.
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Hot Creative Ideas to Heat up Your Fundraising Results
Conference Highlights February 14, 2019Save the Children deploys pop-ups on its Web pages to retain potential donors and generated ideas.
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Implementing Long-Term Growth Plans at Nonprofits
Conference Session Videos February 14, 2019Committing to long-term growth plans can be challenging. In this video, two nonprofits shared how and why they’ve committed to staying the course.
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Implementing Long-Term Growth Plans at Nonprofits
Conference Highlights February 14, 2019When powering its brand-building campaign, Concern Worldwide U.S. defied conventional thinking by focusing first on direct marketing before using DRTV.
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Psssst…. Direct Response Teams: It’s Time You Added Planned Giving Lead Generator to Your Resume
Conference Highlights February 14, 2019The ASPCA uses cost-per-donor metrics to gauge the effectiveness of its acquisition (media) channels.
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Ronald McDonald House New York Reinvents its Share-A-Night Campaign
Conference Session Videos February 14, 2019In this video, learn how Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign over three years.
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Ronald McDonald House New York Reinvents its Share-A-Night Campaign
Conference Highlights February 14, 2019Identifying the offer was key to shaping the fundraising marketing campaign for Ronald McDonald House New York.
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Advice for Navigating Careers in the Nonprofit and Other Sectors
Conference Session Videos February 13, 2019In this video, leaders in the nonprofit sector shared advice for thoughtfully advancing one’s career.
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How Charities and Agencies Can Better Collaborate: Four Tips
Conference Session Videos February 13, 2019In this video, the nonprofit organization Cuso International and its agency shared insights on how to improve client/agency relationships.
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