Event Video
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How the Cannabis Industry Is Driving Grassroots Marketing
Event Soundbites May 16, 2019Building personal connections on a hyperlocal community level is at the core of all of Grassroots Cannabis’ activations.
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How the Cannabis Industry Is Driving Grassroots Marketing
Conference Session Videos May 16, 2019In this video, Grassroots Cannabis discussed how it has found success through grassroots marketing efforts.
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The Barbie Evolution
Event Soundbites May 16, 2019Mattel is investing in long-term activation for Barbie through commitments to brand purpose, shared values, and bold risks.
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The Barbie Evolution
Conference Session Videos May 16, 2019In this video, learn how Mattel has rejuvenated the Barbie brand to be more inclusive, more relatable, and more than just a doll.
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Living Out a Brand Purpose
Event Soundbites May 15, 2019For Sallie Mae, the keys to successful brand activation have included employee engagement and storytelling.
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Living Out a Brand Purpose
Conference Session Videos May 15, 2019In this video, Sallie Mae advised organizations on how to identify their brand purpose and then evoke it with their marketing.
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Staging Successful PR Promotions: Eight Tips from WestJet
Conference Session Videos May 15, 2019In this video, the airline WestJet shared lessons learned through its numerous PR promotions.
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The Carvana Approach: Customer Experience and Brand Activations
Conference Session Videos May 15, 2019In this video, Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.
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The New SAG-AFTRA Contract
Webinar Rewinds May 14, 2019In this webinar, Stacy Marcus, Partner at Reed Smith and Chief Negotiator for the Joint Policy Committee, and Michael Isselin, Associate at Reed Smith discussed key changes in the 2019 SAG-AFTRA Commercials Contracts.
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Advancing Your Analytics Culture to Supercharge Your Company’s Performance
Webinar Rewinds May 9, 2019In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.
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Creating Meaningful Partnerships Between Influencers and Brands
Webinar Rewinds May 8, 2019In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.
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Diversifying the Supplier Ecosystem
Event Soundbites May 1, 2019Innovation and marketing value are spurred by supplier diversity, particularly from smaller providers.
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Diversifying the Supplier Ecosystem
Conference Session Videos May 1, 2019In this video, a panel explored supplier diversity strategies to encourage the use of companies that are at least 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBTQ+ community.
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Fraud in Digital Advertising
Conference Session Videos May 1, 2019In this video, learn about the results of a study to measure bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.
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Kohl’s: Building Brand Credibility with Influencer Marketing
Webinar Rewinds May 1, 2019In this webinar, learn how Kohl’s took a tiered approach to influencer marketing in order to increase credibility and spread brand awareness in a crowded retail space.
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Overview of the 2019 ANA Advertising Financial Management Conference
Event Soundbites May 1, 2019In this video, get a two-minute overview of the 2019 ANA Advertising Financial Management Conference.
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Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference
Event Soundbites May 1, 2019It’s critical for marketers to be proactive about managing influencers, data, and agency relations.
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Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference
Conference Session Videos May 1, 2019In this video, a panel comprised of ANA client-side marketing members addressed 10 key issues discussed at the conference.
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The Rise of the Internal Agency at Revlon
Event Soundbites May 1, 2019Nurture in-house agency growth through joint presentations with external partners and the power to conceptualize and innovate.
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The Rise of the Internal Agency at Revlon
Conference Session Videos May 1, 2019In this video, learn how Revlon underwent a year-long process to build an internal agency from scratch after creating a Digital Center of Excellence.
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