Event Video
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Data Ethics and Artificial Intelligence
Conference Session Videos March 30, 2021Marketers have a responsibility to take a closer look at the role and importance of data ethics. While compliance describes what you must do, ethics is about what you should do. In this video, learn why that means being willing to look at biases in data and how those biases can unintentionally get built into systems.
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Social Listening and Customer Analytics
Conference Session Videos March 30, 2021In this video, Stephan Gans from PepsiCo and Jola Oliver from McDonald’s discussed how big brands used social listening to better understand their customers during the COVID-19 health crisis, and how they can continue to do so in the future.
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TRANSLATING ANALYTICS INTO BUSINESS RESULTS
Conference Session Videos March 30, 2021Navin Sharma, Chief Commercial Services Officer of Inspire Brands, will share how his team is creating a comprehensive data & analytics infrastructure that supports each of its iconic brands by strengthening relationships with guests and improving restaurant operations.
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Accelerated Digital Transformation
Conference Session Videos March 25, 2021In this video, Qualified, a conversational marketing company, shares its hybrid approach to serving consumers by leveraging AI, personalization, and human interaction.
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Are B2B and B2C Data Marketing Really that Different?
Conference Session Videos March 25, 2021In this video, MasterCard, HP, and Tradeswell explore the similarities between B2B and B2C marketing strategies.
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Creative Fails. Learn From My Past And Let's Talk About The Future.
Conference Highlights March 25, 2021In this session, he shares his secrets to success - and some of the lessons learned along the way.
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Creative Fails. Learn From My Past And Let's Talk About The Future.
Conference Session Videos March 25, 2021In this session, he shares his secrets to success - and some of the lessons learned along the way.
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Future-Forward B2B Marketing
Conference Session Videos March 25, 2021One year later, B2B buyers are telling us they are ready to “invest, re-evaluate and consolidate.” One year later, are you ready to anticipate what your buyer needs and expects most?
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Perfect Pairs: Chip And Dip. Pen And Paper. Sales and Marketing. . .?
Conference Session Videos March 25, 2021In this session, we invite sales and marketing executives to explore how they see each other and discover ways to better align in order to meet the changing demands of B2B buyers.
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Time to Get Creative: Is Creative Advertising the Biggest Financial Opportunity in B2B Today?
Conference Session Videos March 25, 2021In this video, LinkedIn shares insights on the competitive edge that can be had by making a greater investment in producing creative campaigns.
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To Grow Brand Purpose, Make It Personal for Employees
Conference Highlights March 25, 2021Defining purpose needs to be an “archaeological dig” as to why a company exists in society.
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To Grow Brand Purpose, Make It Personal for Employees
Conference Session Videos March 25, 2021In this video, Frank Cooper, global CMO of BlackRock, the world's largest asset manager guiding individuals, financial professionals, and institutions in building better financial futures, discussed how he turned to the company's employees to build the brand's positioning through purpose.
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When A Bold Brand Campaign Meets A Bold Company Purpose: How The Bridge To Possible Is Helping Cisco Power An Inclusive Future
Conference Highlights March 25, 2021Learn how The Hatch, Cisco’s in-house creative agency, is bringing these two narratives together through creative, engaging, emotional, and effective storytelling.
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When A Bold Brand Campaign Meets A Bold Company Purpose: How The Bridge To Possible Is Helping Cisco Power An Inclusive Future
Conference Session Videos March 25, 2021Learn how The Hatch, Cisco’s in-house creative agency, is bringing these two narratives together through creative, engaging, emotional, and effective storytelling.
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You Can't Be a Visionary Brand If You Don't Have a Purpose
Conference Session Videos March 25, 2021In this video, Bloomberg Media discussed the importance of purpose for brand-building — particularly among an audience of business decision makers — through the lens of customer-centricity, as well as the key factors that tie vision, purpose, and trust together to underpin B2B performance.
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(Re)Imagining Workspaces Of The Future With JLL
Conference Session Videos March 24, 2021In this session, Jill Kouri, CMO – Americas at JLL, and Michael McLaren, CEO, Merkle B2B, will discuss the long-lasting implications the pandemic will have on commercial real estate, the role technology can play to increase efficiencies, and how CRE leaders can use a variety of innovative approaches to ensure that your workplace works for you.
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A New Framework For B2B Marketing
Conference Highlights March 24, 2021Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.
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A New Framework For B2B Marketing
Conference Session Videos March 24, 2021Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.
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