Event Video
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Replay with Live Q&A — From Out-House to In-House: Why the Transition Doesn’t Stink
Conference Session Videos May 13, 2021Award-winning leader Todd Miller talked about how embracing the full potential of the in-house model can not only successfully advance the quality of the work but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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The Ins and Outs of Brand Campaign Activation
Conference Session Videos May 13, 2021In this video, Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.
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“It’s Like DRTV With Triple the Return!”: Why the Time for Connected TV Testing Is Now
Webinar Rewinds May 12, 2021Connected TV may seem like the wild, wild west for nonprofits, but the streaming renaissance is real and it’s here. CTV is not only effective at reaching donors where they are, but it’s also cost effective.
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Developing an Internal Agency Winning Team Culture
Event Soundbites May 12, 2021Developing a winning culture should be the mindset when building an in-house agency team.
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Developing an Internal Agency Winning Team Culture
Conference Session Videos May 12, 2021In this video, McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Event Soundbites May 12, 2021An effective in-house agency model mandates a shift from hiring generalists to those with special skills.
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Conference Session Videos May 12, 2021In this video, Chief Marketing Officer Dwayne Chambers from Checkers Drive-In Restaurants explained how to drive efficiency and maximize results by shifting the most important roles to internal resources.
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How ADT Cracked the Social Code
Event Soundbites May 12, 2021Developed by ADT’s digital brand team, “Safe at Home” created a value exchange with consumers during the pandemic.
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How ADT Cracked the Social Code
Conference Session Videos May 12, 2021In this video, ADT described a campaign that generated an impressive sales-driving organic halo effect from a paid social media investment.
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How Brands Can Move at the Speed of Change
Conference Session Videos May 12, 2021In this video, Accenture discussed its forthcoming research that identifies a segment of top-performing marketers and the ways they drive double-digit revenue growth.
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Insights and Highlights from Cella's 2021 In-House Creative Industry Report
Conference Session Videos May 12, 2021This session provides insights and highlights from Cella's 2021 In-House Creative Industry Report — the standard that is prized by leaders of in-house creative departments who seek validation and direction on managing a more effective in-house agency.
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Launching B2B Marketing and Sales Programs in a Virtual World
Webinar Rewinds May 12, 2021The Lenovo + Cargo team shared how they deployed a combination of pre-recorded, downloadable, and live content to create a virtual event experience that garnered an “interest rating” of 99.95%.
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Opening Remarks of the 2021 ANA In-House Agency Conference
Conference Session Videos May 12, 2021Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2021 ANA In-House Agency Conference.
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TD Bank's Studio 361: An In-House Agency Evolution and Journey
Event Soundbites May 12, 2021Lesson learned by TD Bank’s in-house agency — be flexible about methods for achieving goals.
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TD Bank's Studio 361: An In-House Agency Evolution and Journey
Conference Session Videos May 12, 2021In this video, TD Bank shared its experience with developing an in-house agency, along with a number of the lessons learned along the way.
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The Un-House Agency
Event Soundbites May 12, 2021The most productive in-house business relationships are strategic partnerships.
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The Un-House Agency
Conference Session Videos May 12, 2021In this video, Amina Dilawari and Michael Rowland with St. Jude Children's Research Hospital, Inc. ALSAC shared how they are letting go of traditional ways of working to build a more collaborative and effective approach.
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A Winning Holiday Strategy: Analyzing, Planning, and Executing
Conference Session Videos May 6, 2021In this video, Positive Promotions shared how it used insights from 2019’s holiday email campaign to guide its 2020 initiative.
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AI — Love It or Loathe It?
Event Soundbites May 6, 2021Identify what email marketing challenges you’re trying to solve before investing in AI technologies.
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AI — Love It or Loathe It?
Conference Session Videos May 6, 2021In this video, learn about the challenges and benefits of using AI in your email program.
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