Event Recaps
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We Are All Caesars!
Event Recaps April 12, 2022Caesars Digital leveraged its DNA, consumer insights, and celebrity ambassadors to drive awareness of its sports betting business in record time.
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What Is a Metaverse: Everything You Need to Know about Web 3.0
Event Recaps April 12, 2022Presenters from Loeb & Loeb provided an overview of the new Web 3.0 developments and the legal issues that brands and agencies need to tackle in the metaverse.
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Evolving Storytelling Technology Over 130 Years
Event Recaps April 8, 2022As consumer behavior changes, National Geographic needed to adopt new technologies to remain revered and relevant. In this presentation, learn how the brand evolved its storytelling to a new audience interested in more immersive experiences.
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Google’s Advice for Respecting Privacy and Making the Most of First-Party Data
Event Recaps April 8, 2022Google shared tips for how to prepare for the privacy-first, user-centric future.
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Reinventing Marketing in a Category
Event Recaps April 8, 2022Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how since 2014 Avocados from Mexico has used splashy Super Bowl ads, supplemented by digital marketing, to build a hugely successful and relevant brand.
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VR and the Metaverse
Event Recaps April 8, 2022In this session, learn how HP is using VR and the Metaverse.
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Kroger and Roku: How CPG Brands Can Reach the CTV Viewer
Event Recaps April 6, 2022Kroger Precision Marketing and Roku shared how they are partnering to leverage Kroger’s wealth of first-party sales data in over-the-top TV campaigns on Roku to reach the right consumers with the right message. The pair also discussed how they approach measuring the impact of these efforts on both in-store and online sales.
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Maximizing the Connected TV Opportunity
Event Recaps April 6, 2022Colgate and The Trade Desk discussed how the brand consolidated its TV buying to reach key audiences on CTV and leveraged incremental reach reporting to understand the reach of its CTV campaigns.
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McDonald's in the Metaverse
Event Recaps April 6, 2022From a virtual scavenger hunt to a Lunar New Year VR exhibit, the first forays for McDonald’s into the metaverse have been decidedly unconventional and culturally led.
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Reaching a Largely Untapped Market
Event Recaps April 6, 2022The Drone Racing League provided an in-depth look at a drone racing fan cohort known as “tech-setters,” outlining the qualities that make up this demographic, how they prefer to engage with brands, and some examples of how brands have partnered with DRL to connect with this emerging and increasingly important audience.
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The Future of Video
Event Recaps April 6, 2022Richard Yao from the IPG Media Lab explained the changes on the horizon for video content from Hollywood to social media, and how brands can best prepare for the new landscape.
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How ChapStick Is Elevating Purpose
Event Recaps April 1, 2022Ewelina Chylicka explained how ChapStick is living out its brand purpose — “to nourish positivity” — with two important partnerships.
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The Values-Motivated Consumer
Event Recaps April 1, 2022Forrester Research’s Dipanjan Chatterjee examined some of the characteristics that distinguish individuals whose social values influence their purchases from the general population.
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Culture That Cultivates Passion, Creativity, and Technology
Event Recaps March 30, 2022At an ANA event, Jennifer Mathissen discussed the intricacies of the role of marketers and CMOs and explained how to properly build a marketing culture that cultivates passion, creativity, and technology.
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How Kellogg and Kroger Are Connecting the Consumer Journey
Event Recaps March 30, 2022Discover how Kellogg and Kroger have worked together to inspire shoppers and drive omnichannel results that matter.
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Igniting the Power of Your First-Party Data to Drive Growth
Event Recaps March 30, 2022In this session, learn how to leverage AI and machine learning to harness the power of your first-party data.
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National Geographic Innovation Through Technology
Event Recaps March 30, 2022Nat Geo Media shared how it is harnessing the power of its iconic yellow border and data to pivot from a magazine publisher to a subscription business that is reinventing storytelling for everyone passionate about exploring the world and learning how to care for it.
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Navigating the Maze of State and Federal Consumer Privacy, Regulatory, and Postal Issues
Event Recaps March 30, 2022Chris Oswald, the ANA’s new Group EVP, Head of Government Relations, provided an update on the current consumer privacy landscape and state and federal regulatory environments.
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Own Your Data Future with First-Party Data and Dynamic Direct Mail
Event Recaps March 30, 2022Privacy regulations, the impending exit of third-party cookies, implementation of iOS tracking transparency, and soon the loss of IP addresses and other device-based identifiers have shaken the footing on which marketers and publishers have built their data strategies to segment, retarget, measure, and glean audience insights.
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The Future of Data-Driven Marketing
Event Recaps March 30, 2022Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn described how the best global marketers prepare for the new data revolution and future-proof their customer relationships.
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