Event Recaps
-
Smart Strategy for a Smart Skincare Line
Event Recaps June 17, 2022Skincare brand PMD Beauty uses storytelling to forge an emotional connection with its mostly millennial audience through direct mail, while integrating technology to lend impact to its unique selling proposition.
view -
The Millennial Mailbox: How to Reach and Convert Today's Top Consumers
Event Recaps June 17, 2022Millennials make up the largest consumer market and possess the most purchasing power. In this session, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.
view -
Diageo Helps Shoppers Navigate How Spirits Fit into Emerging Mindful Lifestyles
Event Recaps June 16, 2022Liquor manufacturer Diageo promoted its products as a welcome part of a mindful lifestyle.
view -
Improving PC Shopping Through In-Store Digital Transformation
Event Recaps June 16, 2022Intel created an in-store experience to show PC shoppers, and especially gamers, how the hardware specs associated with different computer models translated to actual performance.
view -
Trends in the Data Science Job Market and What Employers Want
Event Recaps June 16, 2022Speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.
view -
Are You Ready for What's Next?
Event Recaps June 15, 2022Heather O'Shea at Snap Inc. and John Puhl at Nielsen demonstrated how marketers can accurately capture the impact of augmented reality (AR) as its own entity in MMM and shared how AR can fit into a marketing strategy for brand building and sales effectiveness.
view -
Building a Meaningful Measurement Plan
Event Recaps June 15, 2022Bloomin’ Brands offered advice for pursuing a sound measurement strategy.
view -
Future Forces
Event Recaps June 15, 2022Faith Popcorn's BrainReserve explored three forces that will impact businesses now and in the future.
view -
How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame
Event Recaps June 15, 2022Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.
view -
Live Social Commerce: A 25-Minute Brand Expression Driving Long-Term ROI
Event Recaps June 15, 2022Representatives from Petco and Horizon Media explained how the pet health and wellness company became a first-mover and innovator with a test-and-learn mindset in the livestream shopping space.
view -
The Future of Measurement
Event Recaps June 15, 2022Analytic Partners SVP Mike Menkes and managing director of Australia Paul Sinkinson talked through the trends, innovations, and holistic measurement strategies that can tackle industry complexities and take businesses into the future.
view -
The Molson Coors Marketing Attribution Science Hub: A Journey to Agile Unified Measurement
Event Recaps June 15, 2022Molson Coors shared how it successfully developed a unified measurement solution that could perform near real-time analytics, inform future investment decisions, and better meet the data needs of its entire marketing team.
view -
Why Blindly Maximizing Attention Is Risky and How Brands Can Take a More Sophisticated Approach
Event Recaps June 15, 2022In this presentation, Adelaide CEO Marc Guldimann explored the practical applications of attention metrics and one of the trickiest nuances: whether attention should be an input to value calculations or an optimization goal in media buying.
view -
Driving Diverse Marketing Talent Through HBCU Partnerships
Event Recaps June 14, 2022Abbott and Fayetteville State University discussed how they are working together to inspire the next generation of diverse talent to join the marketing industry by bringing real world marketing challenges to HBCU students in the classroom.
view -
Moving Toward Hybrid with a Focus on DEI
Event Recaps June 14, 2022Reggie Willis from Ally explored how it is rethinking the way they ensure inclusivity as they move toward a more hybrid workforce.
view -
CTV, OTT, OLV, and You!
Event Recaps June 9, 2022This session explores the definitions and uses of Connected TV, Over The Top, and Online Video, along with use cases and measurement options.
view -
Evolving Acquisition to Transform List Growth
Event Recaps June 9, 2022Americares discussed how it improved its email acquisition numbers by joining a digital co-op created by AdvantageAI.
view -
The Art of Campaigns: Create Your Own Moment
Event Recaps June 9, 2022Disabled American Veterans shared various programs it’s deployed to drive revenue growth outside of typical fundraising moments.
view -
Think Global/Act Local: Latest Privacy and Marketing Updates from Across the Pond
Event Recaps June 8, 2022In this session, Reed Smith partners Gerry Stegmaier and Elle Todd presented about key recent developments impacting marketers in the EU and U.K. including the invalidation of IAB Europe's Transparency and Consent Framework (TCF) under GDPR and the implications for European digital marketing both short- and long-term.
view -
Challenges Facing Marketer-Driven Production: Talent, Crew, and Vendor Payments
Event Recaps June 7, 2022The TEAM Companies shared insights and tips for how marketers can better understand how to properly classify the status of certain employees and contract workers, be cognizant of applicable labor laws and union guidelines, and develop systems to avoid costly missteps when managing aspects of the creative supply chain.
view