Event Recaps
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Keeping the Fun in Functional: How Marketers Can Best Align with the Current Priorities of Consumers
Event Recaps April 13, 2022Vericast offers insights from updated consumer research and recommendations for how best to align with evolving consumer concerns and create meaningful connections that lead to strong and growing brands.
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Reinventing a Brand to Be Driven by Purpose
Event Recaps April 13, 2022Pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing an Iconic Brand for a New Era
Event Recaps April 13, 2022IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.
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Return on Authenticity: A New Measure of Brand Success
Event Recaps April 13, 2022With consumers paying more attention to how brands behave, brand authenticity is highly influential to a brand's success.
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The Pressed Omni-Channel Brand Refresh
Event Recaps April 13, 2022Pressed shared how it used its founding story and consumer research to guide its rebranding effort, which resulted in a new name and a new product line.
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Understanding the Brands for Humans Assignment
Event Recaps April 13, 2022Trinity Health's Julie Spencer Washington shared how her brand’s “It Starts Here” campaign embodied the “brands for humans” ethos, leveraging influencers, digital and social, and community leaders to raise awareness and rate of vaccination in communities with higher COVID-19 risks.
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What Is the Role of Beer and Marketing in Promoting Better Alcohol Consumptions Patterns? The ABI Proposal
Event Recaps April 13, 2022In this session, learn how ABINBEV, the world’s leading brewer, is committed to accelerating continued progress toward the reduction of harmful consumption of alcohol worldwide.
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Why BROWN GIRL Jane Chooses Community Building First
Event Recaps April 13, 2022BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Activate Brand Purpose
Event Recaps April 12, 2022There's been an explosion of interest in purpose-driven marketing, but StrawberryFrog has found that activating purpose is a huge challenge. This session provides a platform for culture carriers at all levels in a company to learn how to better activate purpose and show how it drives performance.
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Brand Storytelling: Innovating at the Speed of Social
Event Recaps April 12, 2022To drive brand preference through healthy social relationships with its most valuable customers, Intel and dentsu mcgarrybowen collaborated on Intel’s first-ever Twitter Spaces event to propel and re-enforce Intel’s cultural fluency and leadership in tech by elevating diverse, important voices and partnerships.
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Building a More Human Brand
Event Recaps April 12, 2022John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.
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Building Brands Backwards
Event Recaps April 12, 2022Click-to-buy is throwing marketing strategy out of sequence. Because people can order a product whenever they encounter it, they are becoming customers before they know anything about a brand. Blue Chip, a creative marketing agency based in Chicago, discussed how to understand the entire consumer journey.
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How Marketing Is Evolving at Philips to Meet the New Reality of Health Care
Event Recaps April 12, 2022Philips surveyed the shifting landscape of the health care industry and indicated its approaches to responding to the transformations.
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How Square is Building a Strong B2B Brand
Event Recaps April 12, 2022Tia Cummings, SVP of global marketing at Square, discussed how Square is approaching global brand-building on its mission to help businesses of all sizes start, run, and grow.
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Omnichannel Marketing Post-Pandemic: Tackling Tomorrow's Analytics Challenges
Event Recaps April 12, 2022In this session, learn how Neustar measures and reaches consumers on the channels that matter, including both on and off-line, and closed digital platforms.
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Perfecting the Link Between Strong Branding and Commerce Growth
Event Recaps April 12, 2022In this session, Jennifer Mason, Customer Director, Shopper Marketing at industry leading Mondelēz International, shared how Mondelēz develops brand ideas and partners internally to bring these to life at retail to drive commerce.
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Stories Worth Telling: Fueling Growth the Human Way
Event Recaps April 12, 2022Mattel shared how it leveraged storytelling to bring its marketing playbook to life — evolving its demand creation engine and driving a transformational turnaround in the process.
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Twitter Trends: From Insights to Activation
Event Recaps April 12, 2022After analyzing billions of tweets over a two-year period, speakers from Twitter broke down three must-know trends and what it means for brands across industries.
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Uber’s Trajectory: From Super-Pumped to Anti-Racism
Event Recaps April 12, 2022Bo Young Lee from Uber discussed how the company made a commitment to create a company with an ethos that is “anti-racist.”
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Understanding What You’re Buying in CTV
Event Recaps April 12, 2022When it comes to CTV, challenges around transparency, reach, brand safety, and many other aspects come into play. Kyle Spraker, Executive Director Sales at IAS, dove into the reasons why advertisers need to understand exactly where their ad spend is going in one of the fastest-growing digital environments.
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