Event Recaps
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Transforming Social Platforms into Launchpads
Event Recaps July 20, 2022Chipotle was recently recognized by Fast Company as one of the 10 most innovative companies in branding in 2022 for their work in digital advertising, citing that Chipotle "may well be the single-best brand at leveraging emerging social platforms and finding highly creative ways to use them for maximum impact."
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Across the Airwaves: A Journey Through Media’s Digital Transformation
Event Recaps July 19, 2022Google shared data-driven insights demonstrating the benefits of leveraging video.
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Advertising Winners and Losers: A Wall Street Perspective
Event Recaps July 19, 2022Laura Martin from Needham & Company shared analysis on ad-driven public companies in the streaming, content, and tech industries.
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ANA's Influencer Marketing Measurement Guidelines
Event Recaps July 19, 2022This session previewed the ANA’s newly-released organic Influencer Marketing Measurement Guidelines. Learn how the new guidelines will help bring greater clarity and consistency to key performance metrics and engagement rate calculations across the major platforms used for influencer marketing.
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Denny’s Feeds a New Generation of Creators
Event Recaps July 19, 2022Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.
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Destination: Metaverse
Event Recaps July 19, 2022Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.
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Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse
Event Recaps July 19, 2022Unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights, Miller Lite decided to turn to the virtual world, taking its first foray into the metaverse by launching The Meta Lite Bar.
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The New Reality of Sports: How IBM and Disney Are Fueling Fans Through Fantasy
Event Recaps July 19, 2022Disney and IBM shared key insights on how both brands engage fantasy sports players and partner to enhance the experience of those players. The group also reviewed key takeaways and distinct trends from Disney Advertising’s proprietary study, “Generation Stream: Sports Edition,” which examined the future of sports culture.
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Why the Metaverse Matters for Multicultural Audiences
Event Recaps July 19, 2022During a session at the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.
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Advancing Black-Owned Media Businesses
Event Recaps July 18, 2022This discussion dove into issues including how current CPM, measurement, and payment models are limiting for independent publishers as well as how such publishers can really shine when providing customized content — yet buyers need to be flexible in order to take full advantage.
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Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands
Event Recaps July 18, 2022Sephora shared its efforts to spotlight the Black beauty community, from its first-ever Black-owned brands campaign to elevating Black beauty entrepreneurs and the products they offer via a multitude of storytelling platforms and an expansion of Sephora's product line.
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What We’ve Learned in the Past Year
Event Recaps July 18, 2022The 2022 ANA Digital and Social Media Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year.
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Get Certified: DAA and Industry Participants Explain Policy, Process, and Next Steps for Certifying Addressable Media Identifiers (AMIs)
Event Recaps July 14, 2022In this session, DAA and business leaders shared more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.
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How Content Teams Will Guide Brands to a More Fruitful Future with AI
Event Recaps July 14, 2022These days, there’s so much recorded content, and it’s so long, it’s easy for insights to get lost. Learn how, at a simple level, AI is now making it easier for content marketers to extract insights from video and audio and use them to engage audiences.
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Reinventing an American Icon
Event Recaps July 14, 2022A&W’s Liz Bazner shared how her brand managed to stave off economic catastrophe by creating a new brand platform through which all marketing decisions would be made in a quest to win over multiple generations at the same time.
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Degree Hosts Inclusive Marathon in the Metaverse
Event Recaps July 13, 2022Through the Metathon activation, the Degree deodorant brand leaned into its purpose to inspire the confidence in consumers to move more, while challenging what it means to be inclusive in the metaverse.
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FTC Endorsement and Testimonial Guidelines
Event Recaps July 13, 2022At a July 2022 meeting of the ANA Legal Affairs Committee, John Feldman of the law firm Reed Smith gave an overview of some recent updates to the FTC’s endorsement and testimonial guidelines.
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Mid-Year State Recap
Event Recaps July 13, 2022Travis Frazier with ANA’s government relations team looked back at the most important state legislative developments in 2022 and forward to what the rest of the year, and 2023, may hold for advertisers.
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Changing Perception — Tapping into Entertainment Marketing to Navigate Cannabis Censorship
Event Recaps July 12, 2022Weedmaps discussed how it worked with Wheelhouse Labs to destigmatize the legal cannabis industry.
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