Event Recaps
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Maximize Your Content Results
Event Recaps April 27, 2022In this workshop with George Stenitzer, Founder and Chief Content Officer at Crystal Clear Communication, learn how to conduct a competitive content audit, map content to the buyers’ journey, and optimize existing content within a content marketing program.
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NFTs from A to Z
Event Recaps April 27, 2022Reed Smith, Mondelez International, and Mattel explored what NFTs are, the use case for marketers, and the legal pitfalls associated with their usage.
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Section 230 and Social Media
Event Recaps April 27, 2022Lawyer Robert Corn-Revere reviewed section 230 and challenges that have recently been raised to the regulation.
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The Legal and Marketing Partnership
Event Recaps April 27, 2022A panel of legal experts used some hypothetical examples to illustrate how legal advisors can assist marketers with valuable guidance.
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Advocate Aurora Health: Bringing Creative In-House
Event Recaps April 26, 2022Advocate Aurora Health ended a 13-year relationship with their agency of record and brought all creative in-house.
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Creative Talent, Recruiting, and Retaining
Event Recaps April 26, 2022In this session, learn about evolving issues and current challenges with creative talent, recruiting, and retaining for in-house agencies.
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Elevating Your ABX Strategy
Event Recaps April 26, 2022With account-based experience (ABX) strategies gaining popularity among B2B businesses, Merkle B2B's Sarah Doughty shared some insights into what exactly ABX is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.
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Taking a Nonprofit to the Next Level
Event Recaps April 26, 2022As a national nonprofit, StandUp for Kids has been working to end youth homelessness for over 30 years. Every day, this vibrant organization makes a difference in the lives of so many vulnerable youths. Maria Verastegui's mission as its board chairwoman was to take them to the next level and engender a true transformation.
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How Honda Turned the Keys Over to Creators
Event Recaps April 22, 2022Honda has a storied past of leveraging creators on their social channels for a wide array of executions leading to brand resonance. However, to launch the all-new 2022 Civic Sedan and target a Gen Z audience, the brand developed a campaign entirely made by content creators.
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Introducing Influencers to Ultra-High-Net-Worth Individuals
Event Recaps April 22, 2022A whole new set of challenges presents itself when you have a travel club made up of C-suite members. Who influences these types of members when they are used to being the influential ones themselves?
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Innovations in Marketing Mix Modeling
Event Recaps April 21, 2022In recent years, marketing mix modeling (MMM) had come to be seen as slow and backwards; recent innovations, however, are allowing the approach to yield clearer insights, operate more quickly, and illuminate the long-term effects of advertising on brands as well as on sales.
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Machine Learning Applications
Event Recaps April 21, 2022Deloitte data scientist John Friedmann reviewed some machine learning techniques, including feature engineering, classification models, and deep learning.
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Driving Engagement from Rewards to Rich, Personalized Customer Experiences
Event Recaps April 20, 2022Walgreens shared how it went from a traditional retail rewards program to an omnichannel loyalty platform that offers its customers a personalized, digital experience.
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How a Three-Pronged Approach Made Life Sweeter for Splenda and Their Customers
Event Recaps April 20, 2022Splenda shared how it grew its social channels by developing engaging content and contest, and leveraging influencers.
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Engaging with Both Ends of the Bitcoin Community
Event Recaps April 19, 2022Casa Inc. and The MRN Agency explored what goes into appealing to both ends of the Bitcoin community, from novice to industry pro, through engaging and tactful data-backed marketing approaches.
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Agency Partnerships for a Metaverse World
Event Recaps April 13, 2022Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, esports, and the metaverse.
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Brands Driving with Purpose to Deliver to Customers' Lifestyles
Event Recaps April 13, 2022Ford shared how it integrates its brand purpose — to help build a better world, where every person is free to move and pursue their dreams — in its product line, and how it drives positive impact across the country.
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Building Brands Through AR: Reimagining the Shopper Experience
Event Recaps April 13, 2022Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).
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Getting in the Game with Gen Z
Event Recaps April 13, 2022Carl Loredo, Wendy's U.S. CMO, explained the story of how the QSR known for its square hamburgers leveraged its challenger attitude to reshape the rules and became an iconic Gen Z "brand-fluencer" in gaming, social, sports, and pop culture.
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How CHERVON Drives Awareness and Conversion Through Integrated Media Strategy
Event Recaps April 13, 2022CHERVON is a leading global provider to the power-tool, outdoor power equipment, and related industries. In this session, Mark Yesayian and Joe Turoff discussed how they collaborate to drive awareness and conversion through their integrated media strategy.
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