Reaching Diverse Audiences Through the Power of Movies and Pop Culture | Event Recaps | All MKC Content | ANA

Reaching Diverse Audiences Through the Power of Movies and Pop Culture

In this session, National CineMedia (NCM) — the largest cinema advertising platform in the U.S. — and OMG's cross-cultural business lead shared how cinema has become the go-to option for brands seeking to reach and engage with these key growth audiences.