Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World | Event Recaps | All MKC Content | ANA

Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World

Brands in the U.S. will spend nearly $40 billion to support their direct mail marketing efforts this year. Winterberry Group’s Jonathan Margulies addressed questions around direct mail and preview3e the findings of Winterberry’s soon-to-be-released research report, Delivering Performance 2024.