Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising | Event Recaps | All MKC Content | ANA

Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising

One thousand ad impressions is roughly the equivalent of taking a 10-minute drive in a standard gas-powered vehicle in terms of carbon impact — and the ad industry makes that drive billions of times per day. In this session, learn about recommendations for marketers to better manage their sustainability efforts.