Reimaging the Client/Agency Partnership to Optimize Programmatic | Event Recaps | All MKC Content | ANA

Reimaging the Client/Agency Partnership to Optimize Programmatic

Boehringer Ingelheim and OMD have re-imagined their partnership to fully optimize the power of programmatic media as a growth multiplier. Their global media AOR model has been reinvented and the team has implemented recommendations from a recent ANA study to drive business results.