Event Recaps
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Hotels.comedy: Creating Emotional Connections Through Entertaining Content
Event Recaps June 19, 2019Katie Van, director of North America brand marketing for Hotels.com, discussed how Hotels.comedy Presents 10 Nights with Jonathan Van Ness was created, including why it was the right content marketing campaign, given the brand goals, and why Van Ness was the ideal celebrity spokesperson for the project.
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How PTC Leverages Data and Analytics
Event Recaps June 19, 2019The technology company PTC described how it revamped its process for managing data to synergize marketing and sales.
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One Wild Ride: Earned and Paid Influencer Marketing
Event Recaps June 19, 2019Sandra Daniels, VP of public relations, Renata Wells, manager of digital advertising and social media marketing, both at Six Flags, and Emily Kopp, group media director at Moroch, Six Flags’ media partner, shared the advantages and disadvantages of working with influencers as it relates to paid and organic marketing.
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Studying Travelers’ Behavior and Assessing Marketing Performance at VISIT PHILLY
Event Recaps June 19, 2019VISIT PHILLY discussed the sources of data that it draws upon to learn about traveler behavior and to assess the performance of its own marketing efforts.
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Brand Activation Legal Webinar: June 2019
Event Recaps June 18, 2019In this webinar, Ed Chansky, Shareholder, Greenberg Traurig LLP, covered the “kNOws” of Communications with Customers and Prospects with a comprehensive overview of the dos and don'ts applicable to email, texting, telephone, recording calls, social media, and push notifications.
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Colle McVoy: Designing Experiences for the Digital Mindset
Event Recaps June 18, 2019Colle McVoy identified ways consumers’ expectations are changing and suggested how brands can respond to these societal shifts.
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American Eagle’s Path to Real
Event Recaps June 13, 2019CMO Kyle Andrew charted AE’s path to becoming a voice for a new generation of customers, embracing young people of all shapes, backgrounds, and stories.
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How Allrecipes.com’s Algorithmic Pairings and Location-Based Services Increased Retail Conversion
Event Recaps June 13, 2019Meredith’s Allrecipes.com leveraged its algorithmic pairing and location-based marketing to increase retail conversion rates. Through the analysis of consumer behavior and the development of a website that offered a seamless shopping experience, Allrecipes.com was able to convert casual observers of its recipes into engaged shoppers.
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How Allstate Personalized the Auto Insurance Experience with Milewise
Event Recaps June 13, 2019Jennifer Sweis, senior marketing manager at Allstate, shared the company’s journey in launching Milewise, an Allstate pay-per-mile product innovation.
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How Enjoy Life Foods Embraced Innovation to Achieve 18 Years of Growth
Event Recaps June 13, 2019Joel Warady, general manager and chief sales and marketing officer at Enjoy Life, shared how the company has adapted its innovation strategy and increased its focus on consumer-centricity since its very inception.
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How Kroger and Pepsi Leveraged an Omnichannel Approach to Drive Sales Growth Around the Super Bowl
Event Recaps June 13, 2019Kroger, Pepsi, and the NFL shared how they leveraged their relationships to create an omnichannel approach to driving sales.
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Introducing Cape Line Sparkling Cocktails
Event Recaps June 13, 2019Heidi Gilbertson, associate marketing manager, shared how MillerCoors’ Cape Line was created in half the time of a typical launch with a new ruthless go-to-market strategy that recruited its core consumer.
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Meredith Shops
Event Recaps June 13, 2019Learn Meredith leverages its powerful content brands — People, Real Simple, Shape, Better Homes & Gardens & Rachael Ray — and get best practices in driving powerful content that drives sales.
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Miller High Life: Introducing a 115-Year-Old Brand to the Next Generation of Drinkers
Event Recaps June 13, 2019Emily Martinez, customer marketing manager on-premise at MillerCoors, shared how High Life is modernizing its marketing to recruit new drinkers through influencers, PR, digital and social, and on-premise platforms.
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Tapping Into the Shopper Spirit
Event Recaps June 13, 2019Spirits brands are vying to reach curious shoppers who are looking for a new drink of choice but don’t know how to navigate the constantly evolving liquor aisle. In order to simplify the selection process, Brown-Forman, created an omnichannel, national campaign called “Straight From The Distillery” to help shoppers navigate the landscape.
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The Power of Storytelling at Retail
Event Recaps June 13, 2019To effectively engage consumers, marketers must identify the emotional territory of their brands, and the values, attitudes, beliefs, and behaviors they can leverage to tell a compelling story that reflects what is most emotionally meaningful to their target.
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Xandr: Cross Screen Addressable 101
Event Recaps June 13, 2019AT&T’s advertising company Xandr went through the basics, and best practices, for reaching their audiences cross-screen.
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Activating Your Data to Reach Consumers
Event Recaps June 12, 2019EY uses a holistic data and analytics program to help companies better understand consumers, predict interests, and drive overall marketing effectiveness.
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Brand Positioning
Event Recaps June 12, 2019Learn more about brand positioning with Roger Adams, former CMO at USAA and The Home Depot.
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Building True Marketing Analytics Capabilities for Growth
Event Recaps June 12, 2019Anheuser-Busch InBev built a marketing capability framework that identifies core skills, learning opportunities, performance expectations, and KPIs for its marketing organization.
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