Event Recaps
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Scaling a Startup and Disrupting the Lending Industry
Event Recaps January 30, 2020Through a combination of brand-building and performance marketing, direct-to-consumer financial technology startup Lendly grew to become a $100,000,000 business in just one year.
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How Penguin Random House Celebrated Latinx Heritage Month
Event Recaps January 29, 2020To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community.
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How to Bring Brand Strategy to Life in Culture
Event Recaps January 29, 2020Alain Sylvain, founder of and CEO at Sylvain Labs, shared the stories of the WNBA and BlackRock, why these brands set out to create real change, how they did it, and the long-term effects their brand strategies continue to stimulate today.
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Agency Production Department Outsourcing: Efficiencies and Saving for Brands and Small to Medium-Sized Ad Agencies
Event Recaps January 28, 2020More in-house brand agencies, and small to medium-sized ad agencies, are realizing that it is more cost-effective to engage independent companies to do production all the way through clearance and traffic. These companies are multi-faceted and can manage multiple production roles at the same time for the life of the project, using fewer individual hires and reducing cost.
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People-Powered Video Production
Event Recaps January 28, 2020People-powered video production is being adopted by many brands as a means to consistently create locally relevant video content at scale for less money without sacrificing quality.
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Activating a Purpose-Driven Brand
Event Recaps January 23, 2020Brita shared its journey to becoming a purpose-driven brand and the complexities of activating a powerful, ambitious brand purpose.
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Managing Change in High Performing Creative Teams
Event Recaps January 23, 2020We all go through it, but we never want to talk about it. In this session, senior manager, creative services Mandy Janicki will discuss managing change in high-performing creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creative leaders.
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The ADA’s Multimedia Approach to Content
Event Recaps January 23, 2020Speakers from the American Dental Association (ADA) shared how their multimedia approach to content makes an impact to modernize the brand.
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ANA Government Relations and Legal Updates — 2020 Outlook
Event Recaps January 22, 2020Washington is currently consumed by the dual storylines of impeachment and the Democratic presidential primary. Despite this, there may be oxygen left in the room for action on federal privacy legislation — and possibly more — this year before everyone heads to the campaign trail.
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The CCPA Is Here — Now What?
Event Recaps January 22, 2020Following the recent passage of the California Consumer Privacy Act (CCPA), Sarah Bruno, partner at Reed Smith LLP, explained the steps marketers and advertisers need to take to ensure compliance with the new law.
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The DAA’s New CCPA Opt-Out Tool
Event Recaps January 22, 2020Following the enactment of the California Consumer Privacy Act, Digital Advertising Alliance (DAA) Executive Director Lou Mastria explained how the DAA offers resources to California consumers for preventing the sale of their personal information to companies.
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Brand Activation Legal Webinar: December 2019
Event Recaps December 17, 2019In this webinar, a panel explored the latest COPPA, CARU, State AG, and Congressional actions that will impact the children's industry in 2020.
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Money Slide — 2019 ANA Members Top Three Trends for B2B in 2020: Round Table Discussion
Event Recaps December 17, 2019In this session, learn about the top three trends and insights marketers leveraged in 2019.
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Tapping into and Leveraging AI Right Now
Event Recaps December 17, 2019Learn how to put your energy into higher-value work and start predicting and shaping the future with the speed and power of AI.
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Branded Content Series: Advertising Without Advertising
Event Recaps December 12, 2019A reality show about the behind-the-scenes workings of the Mohegan Sun helped the casino and resort connect with guests in new ways.
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Content in a Post-Like World
Event Recaps December 12, 2019The Instagram platform is changing, and brands are forced to adapt. An agency senior leader shared tips for content marketing in a “post-like world.”
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Digital Transformation in Three Phases at STANLEY Healthcare
Event Recaps December 12, 2019STANLEY Healthcare underwent a digital transformation that resulted in increased brand awareness and higher conversion rates.
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How a Legacy Brand Stays Relevant
Event Recaps December 12, 2019Three key principles have helped legacy brand National Geographic maintain relevance.
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Leveraging Black Twitter to Catapult Content
Event Recaps December 12, 2019Black Twitter, an organic and loosely connected online community, has emerged as a place for black Americans to discuss pop culture, shared experiences, and social justice issues. P&G tapped into this network to promote its #RedefineBlack initiative.
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Promoting a New Product and New Ways of Measuring Performance
Event Recaps December 12, 2019OtterBox described its approach to promoting a new product in a crowded marketplace while the dating app Hinge and Ally Bank described their distinctive approaches to evaluating the effectiveness of their own marketing efforts.
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