Event Recaps
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17 Tips for Nonprofits
Event Recaps February 21, 2020A panel of experts offered advice to nonprofits on topics such as fundraising during a political campaign and optimizing email outreach.
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2020 Mark of Distinction
Event Recaps February 21, 2020The ANA combed through all 31 presentations and speeches at the 2020 ANA DC Nonprofit Conference and then shared the very best ideas in one fun, fast-paced, "best of" session.
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Authenticity and Experiences: Cultivating Millennial Donors
Event Recaps February 21, 2020Organizations including the National Audubon Society and the National Trust for Historic Preservation are finding new and novel ways to meet millennials where they are and bring them onto their files.
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Brand Storytelling
Event Recaps February 21, 2020Kaiser Permanente described an approach to defining one’s brand and appealing to one’s tribes that capitalized on ideas borrowed from Storytelling: Branding in Practice and from the psychologist Carl Jung.
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Data-Driven: Why Analytics Is Your Creative's BFF
Event Recaps February 21, 2020In this session, presenters shared examples of data-driven creative, showcasing how two organizations created and refined tone, offer, and supporting messaging to increase fundraising response.
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Dispelling the Myths of PSAs and How They Support Fundraising
Event Recaps February 21, 2020In this session, we dispelled many of the myths about PSA programs and showed how one charity had a direct lift in response and gift size thanks to an integrated PSA campaign.
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Diversity in Giving — Engaging a Multi-Cultural Audience
Event Recaps February 21, 2020How are today's charitable organizations addressing the shift to a multicultural world, and what can, and should be done to be more inclusive in messaging and creative application? Hear how some organizations are meeting this need and what additional work they will be doing in the future.
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Getting Hands on with Google Analytics
Event Recaps February 21, 2020In this session, presenters demonstrated how to cut through the confusion that can surround Google Analytics and get to the most useful data.
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Lessons from the ALS Ice Bucket Challenge
Event Recaps February 21, 2020A representative of the team behind the ALS Ice Bucket Challenge explained how the organization capitalized on social media to spread its message and shared other tips with fellow nonprofits.
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Lots of Data from Many Sources? Here’s What to Do with It
Event Recaps February 21, 2020Human Rights Campaign talked about how they wrangled millions of data points across various platforms and data sources to create a 360-degree profile of each constituent, enabling their team to support the organization’s mission with actionable and accessible insights.
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Ten Emails You Need to Send in 2020
Event Recaps February 21, 2020There are 10 specific email strategies that can add sophistication to email marketing and help modernize marketers’ approach to this valuable communication channel.
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Top Lessons Nonprofits Can Take from the Commercial World
Event Recaps February 21, 2020Learn what commercial brands are doing to identify and create long-term relationships and build affinity with their customers. Hear the perspective of two nonprofit organizations that are applying many of these principles and how they believe building your brand leads to stronger fundraising programs.
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Why Should Hispanics Give to You?
Event Recaps February 21, 2020In this generation, the key to accelerate fundraising growth is to recognize the potential of diversity donors. In its groundbreaking research "Why Should Hispanics Give to You?", the Kerux Group found most organizations struggle to articulate their value proposition to this influential demographic segment.
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"Queer City" May Be the Best Campaign Ever
Event Recaps February 20, 2020WarnerMedia’s Amy Tunick, VP of operations and activation, and Jordan Shavarebi, a filmmaker, shared insights and learnings after creating and planning its interactive and curatorial campaign and exhibit “Queer City: A CNN Experience.”
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AIMM Update
Event Recaps February 20, 2020The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. In this session, Gilbert Davila, ANA Multicultural Marketing & Diversity Committee Chair and AIMM Co-Founder shares updates on the Alliance’s work to date including the launch of the #SeeALL movement and the Cultural Insights Impact Measure™ (CIIM™) that evaluates and identifies the impact and effectiveness of cultural insights in ads and programming on increased brand relevance, ad relevance, purchase intent lift, and loyalty.
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All in or Fold: ACQ Investment During Presidential Elections
Event Recaps February 20, 2020The question of pulling back or increasing your mail acquisition investment during presidential election years should not be a guess. Historical data and trends answer that question with real answers so you can know with certainty if your program should be in it or out.
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Benefits of Sponsorship Beyond Revenue
Event Recaps February 20, 2020Blue Note described how it capitalizes on the sponsorship opportunities that it offers to benefit its brand.
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Beyond the Basics of Mid-Level Fundraising
Event Recaps February 20, 2020Doctors Without Borders shared ways it successfully optimized its approach to reaching and engaging mid-level donors.
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Brand Activation Legal Committee: February 2020
Event Recaps February 20, 2020Reed Smith LLP’s presentation included a discussion of recent FTC cases, NAD/CARU cases, state and federal class action cases, privacy cases and developments, state attorneys general enforcement actions.
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Curating Immersive Retail Experiences that Drive Results
Event Recaps February 20, 2020SHOWFIELDS described how it is using experiences to reinvent retail.
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