Event Recaps
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Putting the Customer Experience at the Heart of Business
Event Recaps August 6, 2019Hear how SunTrust activates on their purpose with The onUp Movement to drive financial confidence and authentically connect with consumers.
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State Farm Music and the Neighborhood of Good
Event Recaps August 6, 2019As a brand that likes to help life go right, State Farm engaged music fans at festivals in the “Neighborhood of Good,” which invited people to take action to benefit their own community.
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Trust the Process
Event Recaps August 6, 2019Octagon partners with hundreds of brands to stage experiential programs and events. It uses a six-phase process with partners to build unique, targeted consumer engagement experiences that attract new customers, drive customer loyalty, and deliver results across the sports and entertainment landscape.
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Content Marketers Q&A with The Washington Post
Event Recaps August 1, 2019The Washington Post shared several examples of the content marketing that it has undertaken in partnership with brands on its site.
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Content Marketing Survey and Roundtable
Event Recaps August 1, 2019The ANA discussed findings from recent research on content marketing, including its uses and the role of partners in producing it.
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Five Tips for Content Marketing from American Express
Event Recaps August 1, 2019American Express provided advice on cultivating an audience for one’s content and stimulating consideration.
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ANA Privacy Update
Event Recaps July 26, 2019Privacy and data security are currently ANA’s number one government relations issue. Get an update on the status of this issue and projection of likely further developments.
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Brand Experiences that Spark Engagement
Event Recaps July 26, 2019Organic Valley explained some of the ways in which it strives to cultivate an intimate connection between its consumers and the farmers who make up its dairy cooperative.
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How American Express Leveraged Data to Guide Influencer Marketing
Event Recaps July 26, 2019American Express created a proprietary scorecard for selecting the right social influencers for its brand.
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Paving the Path to Digital In-House Success
Event Recaps July 26, 2019Bayer broke down the organizational choices that, when examined preemptively and thoughtfully, will pave the path to in-house success.
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Augmented Reality and Virtual Reality in Action at Herman Miller
Event Recaps July 25, 2019Herman Miller helps customers envision their potential purchases via augmented reality and virtual reality.
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Blockchain in the New Era of Privacy
Event Recaps July 25, 2019Dustin Engel, general manager of corporate development at PMG, discussed how blockchain technology can help to maintain consumer privacy and support the future of a free, ad-supported internet.
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How Sephora Creates Digital Content that Sparks Engagement
Event Recaps July 25, 2019Sephora’s social media and influencer marketing content strategies have helped create an engaged and inclusive beauty community.
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Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers
Event Recaps July 25, 2019Sheena Dougher, director of marketing communications at Jack in the Box, discussed the challenges of integrating a brand with esports.
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Remaining Relevant in Transformative Times
Event Recaps July 25, 2019Rishad Tobaccowalla, chief growth officer at Publicis Group, shared his thoughts on how brands must continue to evolve to maintain relevancy.
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Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media
Event Recaps July 25, 2019MGM Resorts International, one of the world’s leading global hospitality companies, builds its individual brands by creating compelling content to instill brand love and elevate guest experiences.
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Target and Roundel Create Media Magic
Event Recaps July 25, 2019Target’s footprint has expanded beyond retail, and its new media company, Roundel, shared the ways it’s innovating to serve shoppers and clients better.
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The Future of CX and Design Thinking
Event Recaps July 25, 2019Stephen Clements, chief creative officer at Y Media Labs, a Silicon Valley-based design and innovation agency, shared how his team has created breakthrough CX-driven work for brands such as The Home Depot, PayPal, Credit Karma, and Molekule.
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ANA Government Relations Update
Event Recaps July 24, 2019Privacy is ANA’s number one advocacy issue in 2019. ANA's Senior Vice President, Government Relations Chris Oswald discussed our ongoing efforts on the federal level through Privacy for America, as well as covered the large number of state privacy bills that have been introduced this year, including recent changes to the California Consumer Privacy Act.
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Fraud in Digital Advertising
Event Recaps July 24, 2019Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.
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