g Event Recaps | Marketing Knowledge Center | ANA
Log in Search

Event Recaps

  • Diversity Needs to Happen, No Matter What the Cost

     Event Recaps   February 20, 2020  

    Anheuser-Busch and Microsoft put diversity at the forefront of the companies’ missions, regardless of the revenue and monetary impact.

    view

  • Face 2 Face — Mythbusters!

     Event Recaps   February 20, 2020  

    Face 2 Face fundraising is one of the fastest growing acquisition channels in the U.S. for sustainer giving, yet compared to other countries the U.S. is still no where close to its potential. We believe that there still exist myths about this powerful tool for recruiting quality sustainers.

    view

  • Facebook Fundraisers: The Key to Unlocking Donor Generosity

     Event Recaps   February 20, 2020  

    Speakers from M+R, the American Cancer Society, and Share Our Strength explained how nonprofit organizations benefit from using Facebook for fundraising purposes.

    view

  • Following Facebook — Keeping up with the Social Norms

     Event Recaps   February 20, 2020  

    In this session, industry experts provided insight about how to analyze your current Facebook strategy to understand what’s working, and how to plan or pivot for upcoming platform changes.

    view

  • Health Equity — Why It Matters

     Event Recaps   February 20, 2020  

    Gerald E. Johnson of the American Heart Association spoke about how his organization is extending into new nonprofit ventures to deliver equitable health care and wellness solutions on a global level.

    view

  • Making it Monthly: Attracting (and Retaining) Your Most Loyal Donors

     Event Recaps   February 20, 2020  

    In this session, get actionable advice on how to increase and retain your monthly donors regardless of the size of your sustainer program.

    view

  • Managing Through External Disruptors: A How-to Guide

     Event Recaps   February 20, 2020  

    During this session, a panel explored how organizations can plan for and manage through external disruptors. Industry experts provided a how-to guide for planning for the unexpected, including communication strategies, forecasting, testing, and analysis.

    view

  • Marketing CBD Oil

     Event Recaps   February 20, 2020  

    Charlotte’s Web described a marketing campaign to promote CBD oil.

    view

  • Meet Me in the Middle: Bridging the Gap Between Donors

     Event Recaps   February 20, 2020  

    In this session, industry experts covered how to design multi-channel cultivation and education strategies that will compel mid-level donors to step up their giving.

    view

  • Microsoft Changing The Game

     Event Recaps   February 20, 2020  

    For years, the company has been championing accessibility and inclusion in tech. From inspiring young girls to stay in STEM, to developing technology to aid those with dyslexia, visual and audio impairment. However, the video game industry has long ignored players with disabilities. With the launch of the Xbox Adaptive Controller, Microsoft wanted to challenge the gaming industry and put accessibility at the forefront of product design. Hear from Stacey Terrien, Director of Global Advertising at Microsoft about the campaign behind the launch of this new device, which also won in the 2019 ANA Multicultural Excellence Awards in the Significant Results and People with Disabilities categories.

    view

  • Power Up! Achieving More Purpose and Meaning from Your Work

     Event Recaps   February 20, 2020  

    In this session, learn why and how to make a bigger impact on your organization’s successful achievement of both purpose and profit — two key drivers of business prosperity.

    view

  • Research Uncovers Those Most Likely to Make a Planned Gift

     Event Recaps   February 20, 2020  

    TrueSense Marketing and Children’s National Hospital Foundation explored new research and trends in planned giving as revealed in Giving USA’s latest Special Report, “Leaving a Legacy: A New Look at Today’s Planned Giving Donors."

    view

  • Stop Losing 63% of Your Donors Every Year in 6 Easy Steps

     Event Recaps   February 20, 2020  

    A panel of industry experts discussed what the top organizations are doing to build deeper relationships with their donors, optimize the donor experience, and improve their retention numbers across the board.

    view

  • The Latest Privacy Challenges and Issues to Look Out For

     Event Recaps   February 20, 2020  

    Experts discussed the newest privacy legislation threatening nonprofit organizations, from potentially limiting donor data sources to adding new compliance burdens, and the ANA’s actions to develop sound privacy policy at the federal level.

    view

  • The Phone Still Works! Three Ways to Still Use the Phone Effectively!

     Event Recaps   February 20, 2020  

    In this session, learn more about mid-level calling, mobile texting, and converting online activists to monthly donors.

    view

  • Tips for Merging and Purging

     Event Recaps   February 20, 2020  

    A panel of experts advised nonprofits on how to improve the merge/purge processes that they apply to their mailing lists.

    view

  • What Do All These Indices Tell Us?

     Event Recaps   February 20, 2020  

    Carol Rhine, senior principal analyst at Blackbaud Target Analytics, explained the methodologies behind fundraising indices Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and Nonprofits Source.

    view

  • Year End 2019: 30 Takeaways in 60 Minutes

     Event Recaps   February 20, 2020  

    In this session, a panel analyzed the 2019 year-end giving season and presented 30 key learnings and takeaways. They covered a variety of digital channels including email, social, search, and display and looked at trends across different verticals.

    view

  • Alaska Airlines: In-House Agency Case Study

    Event Recaps   February 19, 2020  

    In-house agencies come in all shapes and sizes and cover a smattering of capabilities. Join us as we look inside Alaska Airlines in-house agency, their journey, lessons learned, and future plans.

    view

  • Best Practices for Your In-House Agency Tech Stack

    Event Recaps   February 19, 2020  

    What tools should your in-house agency use in your tech stack? There is no easy or formulaic way to answer this question... tech stacks are as varied as snowflakes. Each organization is unique and, with upwards of 8,000 products currently to choose from, there are millions of possible combinations. The key to success in deciding which tools to use is to follow a methodical and disciplined process in building and managing your tech stack. In this session, we’ll hear practical advice and best practices for anyone responsible for or working to build, manage, and evolve enterprise-level creative tech stacks.

    view

First  << 170171172173174175176 >>  Last (215)