Event Recaps
-
How Gravity Products Pushes its Weight
Event Recaps December 10, 2019Mark Wynohradnyk, brand director at Gravity Products, shared how this popular D2C brand scaled its business and won customers through the three Ps: product, purpose, and partners.
view -
How Lexus Drives Influencer Marketing
Event Recaps December 10, 2019The Lexus approach to influencers generally falls into one or more of these three objectives: Reach, Content Creation, and Talent. This discussion covered examples of work in each area, the results, and candid learnings.
view -
It Doesn't Have to Be So Hard
Event Recaps December 10, 2019Maggie Gross Head of Strategy at New York Heat + Deloitte Digital, discussed their tried and true approach to rapid insight development and engagement planning and showed case studies that bring it to life.
view -
Measuring the Other ROI: Return on Influencer
Event Recaps December 10, 2019In this session, learn about a new attribution model for influencer marketing for what was once an industry that could merely report back basic impression metrics. It's now come full circle with the ability to tie influencer campaigns to in-store foot traffic, sales, TV tune-in, and more.
view -
Scotts Miracle-Gro: Integrated Digital Evolution
Event Recaps December 10, 2019In this session, hear how Scotts Miracle-Gro evolved their subscription program with an integrated digital campaign. Learn how they activated with a custom-built bidding engine driving programmatic display, social, search, email, and retargeting across all channels to increase sales.
view -
Thinking Small Isn’t Small at All
Event Recaps December 10, 2019Pearle Vision turned around brand perception and sales by recommitting to its founding promise of being the go-to neighborhood eye care center.
view -
Brand Activation Legal Committee: December 2019
Event Recaps December 9, 2019Loeb & Loeb’s presentation included a federal regulatory update, a discussion of recent state and federal false advertising cases, a review of recent NAD/CARU cases, statutory updates.
view -
Re-thinking in Store Experiences
Event Recaps December 6, 2019Learn why the impact of in-store sampling goes well beyond same-day trial and sales. These experiences also influence future purchase decisions.
view -
How a Case Study Hit a Home Run and Drove More Sales
Event Recaps December 5, 2019Audacy drove demand by letting key prospects experience the impact of its new technology first-hand, and collaborated with the Chicago Cubs to design new lighting solutions that have been integrated into other projects.
view -
How B2B Should Approach Social Media for Maximum ROI
Event Recaps December 5, 2019In this session, Mower demystified the social media marketing opportunity discussed how to create a strategic social media content framework that accelerates your target audience through the sales funnel.
view -
Microsoft and Listen: Empowering Culture Through Technology
Event Recaps December 5, 2019Microsoft Director of Brand Partnerships Ryan Gaspar and Listen Co-Founder Steve Milton discussed how their companies use technology to work with brands in support of cultural and social platforms.
view -
Nationwide Financial: Creating Digital Experiences that Power Personalization and Drive Business
Event Recaps December 5, 2019Mike Ruffing, senior consultant of consumer engagement and capabilities at Nationwide Financial, spoke about how the financial services provider implemented a digital personalization platform for its retirement plans, reshaping the customer experience and aiding Nationwide’s business goals.
view -
A Two-Way Street: Client-Agency Evaluations
Event Recaps December 4, 2019Decideware shared insights on some effective approaches to client/agency evaluations.
view -
B2B 2020: Turning CCPA into Competitive Advantage
Event Recaps December 4, 2019Tom Stein and Marc Keating of global agency Stein IAS shared their experiences and perspectives born out of work done for clients in EMEA that turned GDPR from compliance headache into massive marketing advantage.
view -
CAN-SPAM, GDPR and Now CCPA
Event Recaps December 4, 2019Learn why the California Consumer Privacy Act has wide-reaching impact on your ability to communicate with prospective audiences.
view -
Crisis Alert: Managing Your B2B Brand in an Unpredictable World
Event Recaps December 4, 2019Every day there is a headline that brings companies, industries, and even whole markets to their knees. Hotwire surveyed key stakeholders around the globe to get their thoughts on how this unpredictable environment is impacting brands and purchasing decisions.
view -
Managing Consumer Insights Agencies at John Hancock
Event Recaps December 4, 2019John Hancock described some of the ways in which its marketing analytics team has elevated the organization’s methods for managing its measurement, analytics, and research partners.
view -
Procurement Tips for Experiential Marketing
Event Recaps December 4, 2019APR offered tips and best practices for executing experiential activations and improving the cost transparency of these undertakings.
view -
Supporting Creative Teams to Foster a Transparent and Future-Forward Work Culture
Event Recaps December 4, 2019From process improvement to bringing talent on board, experts at The Boeing Co. and Rust-Oleum highlighted challenges and solutions that have played a role in the companies’ evolutions.
view -
AI: Why We Should Embrace the Machines
Event Recaps December 3, 2019In this session, learn about the principles behind Artificial Intelligence and why the cognitive generation is here to stay and help us all succeed.
view