Event Recaps
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From Alligator to Zebra: Digital Storytelling at the San Diego Zoo
Event Recaps July 24, 2019Debra Erickson, director of marketing at the San Diego Zoo, shared how the zoo uses video content to drive engagement and brand awareness.
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HHS Litigation Update
Event Recaps July 24, 2019The ANA won a lawsuit against the Department of Health and Human Services regarding the new rule requiring pharmaceutical television ads to feature list prices.
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How Inventive Experiences Power New Balance’s Success
Event Recaps July 24, 2019New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.
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SAG-AFTRA Updates
Event Recaps July 24, 2019Stacy Marcus, the chief negotiator for The Joint Policy Committee, provided an update of what’s happened between the industry and the union since the negotiations over the new contract concluded.
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The Power of Podcasting
Event Recaps July 24, 2019In this session, Conal Byrne, president of the iHeartPodcast Network, the No. 1 commercial podcaster globally, shared insights on the rise in podcast listening, trends, and how advertisers can best leverage this emerging channel.
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Trust Consortium Update
Event Recaps July 24, 2019Doug Wood of Reed Smith shared updates related to the newly formed Trust Consortium.
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100 Years of Hospitality: Hilton’s Tale of Global Impact Told with Human Stories
Event Recaps July 11, 2019Hilton shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.
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ABSOLUT and Coachella: A Unified Partnership
Event Recaps July 11, 2019Pernod Ricard has created multiple brand experiences at the annual Coachella music festival to better reach attendees.
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Balancing Multiple Objectives and Sponsorship Activations at the Super Bowl
Event Recaps July 11, 2019Verizon created separate sponsorship activations to support three business objectives at Super Bowl LIII.
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Brand Activation Legal Committee: July 2019
Event Recaps July 11, 2019This presentation from Kilpatrick Townsend attorneys included a federal regulatory update; a discussion of recent state attorney general activity, false advertising class actions, and Lanham Act cases; and a review of recent NAD, ERSP, and CARU cases.
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Future-Focused Trends to Break Through the Noise
Event Recaps July 11, 2019Likeable shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.
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Humanizing Your Brand Through Content
Event Recaps July 11, 2019Hilton, Second City, Ferrara Candy, Likeable, Great Wolf Resorts, and RXBAR shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.
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Leveraging Data to Optimize Sponsorship Performance
Event Recaps July 11, 2019Hookit explained how brands can use data to make informed decisions and measure, optimize, and boost the performance of their sponsorships.
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Making Your Content Hub Work for You
Event Recaps July 11, 2019Great Wolf Resorts shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.
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Using "Weirdly Awesome" Content to Distort Brand Share of Voice
Event Recaps July 11, 2019Ferrara Candy Company’s brand Trolli shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.
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Account-Based Marketing As Your Growth Engine
Event Recaps July 10, 2019Founder and CEO of MomentumABM, Alisha Lyndon shared learnings from her experiences delivering maximum ROI for category leaders including Amazon, Oracle, and Microsoft.
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Driving Business Outcomes with Digital Advertising
Event Recaps July 10, 2019In a recent marketing survey report, 63% of respondents stated that generating traffic and leads was their company’s top marketing challenge. Digital advertising is addressing this issue by allowing marketers to leverage big data and place relevant content in front of the right people.
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Powerful Ways to Empower Your Team
Event Recaps July 10, 2019As the director of content and communications at ThoughtSpot, Ryan Mattison couples his understanding of the tech stack and engineering with his belief in enabling and empowering people of the company as a real asset.
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Sales Enablement Success
Event Recaps July 10, 2019Learn how being buyer-focused created opportunities for Oracle sellers to engage effectively across the customer experience.
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Spark44’s Hybrid Agency Model
Event Recaps June 27, 2019Spark44 shared how its distinctive model blends advantages of in-house and external agencies.
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