Event Recaps
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Taking In-House Virtual: Talent Versus Location
Event Recaps June 27, 2019PwC described its “virtual agency” model, which sees over 100 people working from home, co-working locations, and even from the office.
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Three Tips for Mastering a New Technology
Event Recaps June 27, 2019Andy Hunt described the approach to learning new technologies taken by members of the Hershey Co.’s Innovation Lab.
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Bank of America’s Approach to Content Marketing
Event Recaps June 26, 2019Amy Stroud from Bank of America’s content marketing center of excellence explained the values that guide its mission and how it strives to integrate its work with the efforts of the organization’s other marketing arms.
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Content Marketing in the Digital Era
Event Recaps June 26, 2019Tasty offered companies advice for partnering with consumers in the work of shaping and communicating their brands.
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Four Ways to Give Your Content Marketing More Momentum
Event Recaps June 26, 2019YouTube shared tips for strategizing and executing content marketing that has a compelling pitch, a diverse array of iterations, and support from within the organization.
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Getting the Right Agency Combinations
Event Recaps June 26, 2019Ed McFadden, president and founder of McFadden Agency Consulting LLC, said brands need to employ a combination of in-house creatives and external agencies, but must articulate the roles and responsibilities of each side for a fruitful partnership.
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Study on Media Pitch Practices
Event Recaps June 26, 2019Tom Denford, CEO at ID Comms North America, and Matt Kasindorf, SVP of agency management services at the 4A’s, revealed the results of research aimed at helping agencies improve their methods of pitching.
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User-Generated Content on the Fitbit Feed
Event Recaps June 26, 2019Fitbit described how its users create and use communities on its Fitbit Feed.
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When Your Ways of Working Need to Be Reworked
Event Recaps June 26, 2019Mike Sanders, director of agency, media, and partnership management for North America and U.S. brand and sponsorships advertising at BMO Financial Group, discussed how he sought inspiration from the show Tidying Up With Marie Kondo to fix BMO’s taxonomy of its creative and media agency relationships.
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PepsiCo: Driving Efficiency and Effectiveness in Marketing Operations
Event Recaps June 25, 2019PepsiCo recently partnered with AutonomyWorks to eliminate complexity in their marketing operations, including campaign management and data and analytics. AutonomyWorks partners with leading companies needing high quality marketing operations support. Chris DeMarco, senior industry manager A&M procurement, at PepsiCo will walk us through the new process, including creating collaborative teams and the results.
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Alternatives to Agency Reviews
Event Recaps June 20, 2019A number of alternatives to agency reviews were offered by Select Resources International, a firm specializing in agency searches and relationship management.
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Brand Activation Legal Committee: June 2019
Event Recaps June 20, 2019In this presentation, Venable attorneys and summer associates covered new cases in FTC, NAD, and NARB actions, Lanham Act and class action lawsuits, privacy developments, and interesting activity by the CFPB, FDA, and FCC.
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Cleveland Cavaliers: Transforming from Traditional to Digital Marketing
Event Recaps June 20, 2019The Cleveland Cavaliers shared the ways the marketing team incorporated more digital tactics into the marketing strategy.
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Evaluating Marketing Investments
Event Recaps June 20, 2019As the first CFO of marketing at Farmers Insurance, Scott Griffiths strives to answer two questions: How best to allocate marketing resources; and how to demonstrate the business value of marketing to the C-suite. In this session, Scott will share some of the lessons he has learned along the way, mistakes he has made, and changes he has affected.
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How American Express Is Helping Women and the LGBTQ Community
Event Recaps June 20, 2019American Express is advancing a global conversation for diversity and inclusion by connecting existing and new programs for greater impact.
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How Diageo’s Crown Royal Is Fostering Diversity
Event Recaps June 20, 2019Diageo shared insights into its programs and initiatives to engage multicultural consumers.
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Moen Uses Social Media to Break Through a Sea of Sameness
Event Recaps June 20, 2019Moen differentiated itself in the plumbing category by leveraging social media in new ways and committing the brand to a higher purpose.
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Progressive Insurance and its Approach to Influencer Marketing
Event Recaps June 20, 2019Progressive shared its journey tackling the challenges of influencer marketing, examining its unique benefits, and exploring how the brand has developed its in-house practice over time.
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ScottsMiracle-Gro: Creating a Digitally Native Vertical Brand Inside a Traditional CPG Company
Event Recaps June 20, 2019CPG lawn care brand Scotts created a direct-to-consumer subscription box to connect with millennial consumers.
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Branded Content vs. Influencer Marketing
Event Recaps June 19, 2019Michael Satterfield, founder of the Satterfield Group and an influencer via his online publication The Gentleman Racer, said branded content and influencer marketing require different approaches.
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