Event Recaps
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Canary in the Coal Mine: Fixes for New Donor Acquisition
Event Recaps February 19, 2020New donor acquisitions have been on the decline for the past two years across most of the nonprofit sector. There are several approaches to strengthening acquisition efforts and addressing declines in acquisition numbers.
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Fellowes: Operating an In-House Agency at a Global 102 Year Old Company
Event Recaps February 19, 2020In this session, Jeff Dryfhout, Vice President, Global Branding – Fellowes Brands, will take us through their in-house agency journey and what it takes to establish and operate an in-house agency at a family-owned 102 year-old global company. He'll also take us through lessons learned and future plans.
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How to Navigate the Complexities of Fundraising
Event Recaps February 19, 2020Fundraising is more challenging than ever, but nonprofits can still thrive if they adopt a new mindset.
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Lock It Down! Get Sustainers Committed for the Long Haul
Event Recaps February 19, 2020Keeping sustainers engaged is critical to the revenue growth of nonprofit organizations. The ACLU and Diabetes Canada have a toolbox of techniques and best practices that other nonprofits can replicate to drive donations and inspire their donor base.
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ABM and the Digital Customer Journey
Event Recaps February 18, 2020Overdrive Interactive CEO Harry Gold shared the key elements of a successful ABM strategy.
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First Midwest Bank Uses ABM to Woo Clients Old and New
Event Recaps February 18, 2020First Midwest Bank shared the inside scoop for two campaigns: one on prospecting and the other on cross-selling.
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CCPA and Digital Advertising
Event Recaps February 13, 2020The presentation will aim to break down the potential impact of CCPA on digital advertising, with a focus on best practices and factors to consider when implementing CCPA compliance.
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GSK Consumer Healthcare: Excedrin Case Study
Event Recaps February 13, 2020GSK is a science-led global health care company with a special purpose: to help people do more, feel better, and live longer. In this session Marlon Romulus, Performance Marketing Manager at GSK Consumer Healthcare will share insights from GSK’s recent Excedrin campaign called “We See Your Pain”, which was recently announced as a Finalist for the 2020 PR Week Awards in the “Best in Data Insight” category.
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The Art and Science Behind Danone’s Social Strategy
Event Recaps February 13, 2020Julie Kerkhof, Senior Director of Marketing at Danone North America, shared how the company’s biggest yogurt brand, Light & Fit, transformed its social strategy by leveraging a mix of marketing technology (insights, targeting, and analytics) and marketing instinct (fantastic storytelling) to reach its targeted audiences in new and engaging ways.
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Brand Activation Legal Webinar: February 2020
Event Recaps February 11, 2020In this webinar, presenters from Davis Wright Tremaine LLP addressed the use of AI and machine learning in marketing from a practical perspective.
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Building an Influencer Marketing Playbook
Event Recaps February 11, 2020Molson Coors shared key tactics on the why, what, where, and how to building influencer marketing capabilities that increase business value.
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How Pampered Chef Aced Influencer Marketing
Event Recaps February 11, 2020Pampered Chef shared digital campaigns and the data-based strategies that made the company successful.
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Progressive Insurance: Under the Influence
Event Recaps February 11, 2020Progressive Insurance shared insight into the rise of influencer marketing, tackling its challenges, examining its unique benefits, and exploring how the company has updated its in-house practice.
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The Best of 2019 Auto Influencer Marketing
Event Recaps February 7, 2020Speakers from MediaPost, Turtle Wax, and Hyundai discussed automakers’ influencer marketing campaigns from 2019.
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A Modern M.B.A.
Event Recaps February 6, 2020Representatives of Cornell and Harvard reflected on how best to provide students and early-career employees with the skills needed to succeed in a world where data and cutting-edge technologies are the coins of the realm.
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Blockchain-Based Advertising Efficiencies
Event Recaps February 6, 2020IBM iX explained how it is using blockchain technology to increase the transparency of media supply chains.
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Automated Display Campaigns: Measurement and Reporting to Improve ROAS
Event Recaps February 5, 2020Marketing automation is now widely available via big digital advertising players, like Facebook and Google. In recent years, advertisers spent billions of dollars on various display advertising campaigns directly through Facebook or third-party vendors.
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Building a More Inspired Internet
Event Recaps February 5, 2020Pinterest has a unique position in the social media landscape. Despite social networking sites often being a source of anxiety, 91 percent of people say Pinterest is positive. By designing its platform to be compassionate and inclusive, Pinterest delivers on creating an experience that fuels connections and inspires its users.
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Building Social Equity Brick by Brick
Event Recaps February 5, 2020The LEGO Group’s social media channels leverage trends, contextual insights, and user-generated content to drive meaningful engagement with its fans. This strategy enables LEGO’s social media channels to publish content with little effort, and often at no cost.
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How Emerging Digital Capabilities are Reshaping Marketing
Event Recaps February 5, 2020Marketing as we know it is being re-invented, due in large part to digital innovations. Companies need to embrace modern approaches to engaging consumers and adjust their business models to accommodate the digital consumer.
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