Agency Production Department Outsourcing: Efficiencies and Saving for Brands and Small to Medium-Sized Ad Agencies
More in-house brand agencies, and small to medium-sized ad agencies, are realizing that it is more cost-effective to engage independent companies to do production all the way through clearance and traffic. These companies are multi-faceted and can manage multiple production roles at the same time for the life of the project, using fewer individual hires and reducing cost.
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