Event Recaps
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Brand Activation Legal Webinar: December 2019
Event Recaps December 17, 2019In this webinar, a panel explored the latest COPPA, CARU, State AG, and Congressional actions that will impact the children's industry in 2020.
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Money Slide — 2019 ANA Members Top Three Trends for B2B in 2020: Round Table Discussion
Event Recaps December 17, 2019In this session, learn about the top three trends and insights marketers leveraged in 2019.
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Tapping into and Leveraging AI Right Now
Event Recaps December 17, 2019Learn how to put your energy into higher-value work and start predicting and shaping the future with the speed and power of AI.
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Branded Content Series: Advertising Without Advertising
Event Recaps December 12, 2019A reality show about the behind-the-scenes workings of the Mohegan Sun helped the casino and resort connect with guests in new ways.
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Content in a Post-Like World
Event Recaps December 12, 2019The Instagram platform is changing, and brands are forced to adapt. An agency senior leader shared tips for content marketing in a “post-like world.”
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Digital Transformation in Three Phases at STANLEY Healthcare
Event Recaps December 12, 2019STANLEY Healthcare underwent a digital transformation that resulted in increased brand awareness and higher conversion rates.
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How a Legacy Brand Stays Relevant
Event Recaps December 12, 2019Three key principles have helped legacy brand National Geographic maintain relevance.
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Leveraging Black Twitter to Catapult Content
Event Recaps December 12, 2019Black Twitter, an organic and loosely connected online community, has emerged as a place for black Americans to discuss pop culture, shared experiences, and social justice issues. P&G tapped into this network to promote its #RedefineBlack initiative.
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Promoting a New Product and New Ways of Measuring Performance
Event Recaps December 12, 2019OtterBox described its approach to promoting a new product in a crowded marketplace while the dating app Hinge and Ally Bank described their distinctive approaches to evaluating the effectiveness of their own marketing efforts.
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The Hummus Revolution
Event Recaps December 12, 2019Sabra promoted its hummus product with a three-pronged integrated campaign.
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An In-Depth Look at a Hybrid In-House Agency Model
Event Recaps December 10, 2019Whether to go in-house or stay with an external agency has been a popular debate for a long time for marketers.
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Anheuser-Busch’s Innovation Journey
Event Recaps December 10, 2019Once a market follower with an incumbent mindset and little innovation, today Anheuser-Busch strives to lead future growth by embracing a people-first mindset and delivering results with speed and agility.
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CCPA, GDPR, and Digital Advertising
Event Recaps December 10, 2019The presentation will aim to break down the potential impacts of CCPA and GDPR on digital advertising, with a focus on best practices and factors to consider when implementing CCPA and GDPR compliance.
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Cuisinart: Leveraging Analytics to Build Brand Love
Event Recaps December 10, 2019Mary Rodgers, director of marketing and communications at Cuisinart, explored strategies in which the sophisticated use of analytics led to dramatic improvements in consumer connections.
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Driving Brand Love in a World of Brand Purpose
Event Recaps December 10, 2019Jeff Fromm, partner at Barkley, shared how to create brand preference and competitive advantage among today’s time-pressed modern consumers, who lean toward brands whose values align with their own.
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From UGC to UGA: How Rust-Oleum Saved Money with User-Generated Ads
Event Recaps December 10, 2019One of America's most recognized and trusted names, Rust-Oleum is the number one brand of small project paints. Its brands and products range from spray paints and wood stains to industrial and garage floor coatings. In this session, Lindsay Scott, Insights and Media Manager at Rust-Oleum will share how Rust-Oleum saved 75% on creative production costs by using consumers to create content for their latest ad campaign.
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Heat + Deloitte Digital: Owning Share of *Nuanced* Culture
Event Recaps December 10, 2019Gaining share of culture is about much more than inserting yourself in the conversation; it’s about driving it forward. But as brand acts about diversity, inclusivity, & equality, often start great in theory, they fail to understand the nuance that shape these social movements. Heat researched the impact of cultural nuance on brand storytelling and uncovered its relevance to a brands bottom line. In this session, Heat will dive into nuanced brand actions, the social sentiments that underpin their significance and the business case for nuance storytelling.
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How Gravity Products Pushes its Weight
Event Recaps December 10, 2019Mark Wynohradnyk, brand director at Gravity Products, shared how this popular D2C brand scaled its business and won customers through the three Ps: product, purpose, and partners.
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How Lexus Drives Influencer Marketing
Event Recaps December 10, 2019The Lexus approach to influencers generally falls into one or more of these three objectives: Reach, Content Creation, and Talent. This discussion covered examples of work in each area, the results, and candid learnings.
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It Doesn't Have to Be So Hard
Event Recaps December 10, 2019Maggie Gross Head of Strategy at New York Heat + Deloitte Digital, discussed their tried and true approach to rapid insight development and engagement planning and showed case studies that bring it to life.
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