Event Recaps
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Together We Chili’s
Event Recaps November 13, 2019A rebrand helped Chili’s turn around its sales and ignite internal enthusiasm for the restaurant.
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Creating Digital Experiences That Power Personalization and Drive Business
Event Recaps November 12, 2019This presentation focused on how service-based companies with sensitive customer intelligence can identify transformation opportunities, even amid a predominantly legacy culture.
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IFC: "Always On, Slightly Off" on Social Media
Event Recaps November 12, 2019Comedy TV channel IFC uses social media to capitalize on fans’ love of its offbeat programming with help from digital agency GLOW.
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Know Your Audience, Know Your Opportunity: The New Role of Marketing in a Customer-Centric World
Event Recaps November 12, 2019Winterberry Group’s Jonathan Margulies explained how evolving market conditions are presenting new opportunities for marketers to address the key business challenges facing their organizations.
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#LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward
Event Recaps November 8, 2019The Human Rights Campaign created a viral social media movement to promote LGBTQ rights and equality.
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Ford Increases Relevance Among African-American Women
Event Recaps November 8, 2019Ford gave examples of how it connects with multicultural customer segments, especially African-American women.
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Leveraging Influence to Drive Customer Engagement
Event Recaps November 8, 2019Learn how an iconic beauty/lifestyle brand and one of the world’s top retailers teamed up with trusted country music talent to expose consumers to a new in-store product launch.
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Using CRM Data to Enhance the Customer Journey
Event Recaps November 8, 2019IRI shared the benefits of uniting first-party data harvested from owned media with transaction data harvested from retailers’ loyalty card programs.
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Using Customer Advocates to Grow Authenticity and Brand Trust
Event Recaps November 8, 2019In this session, Scott Paul, CEO and founder of Wooly, broke down the realities of relationship marketing and the future of consumer-to-consumer commerce.
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What a Denny’s Booth Can Tell You About Where America Is Going
Event Recaps November 8, 2019Denny’s reconceptualized its brand purpose to focus on “feeding people’s bodies, minds, and souls” as a way to intersect with America’s changing landscape, and discussed how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth.
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Woke Marketing: Why Brands Can’t Afford to Ignore Social Issues
Event Recaps November 8, 2019Experts explored how brands can play a role in addressing social justice issues in the African-American community while driving brand engagement, loyalty, and sales.
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AAA Northeast: Digital Case Study
Event Recaps November 7, 2019AAA Northeast, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 2.1 million member and the public with travel, automobile and insurance services while being an advocate for the safety and security of all travelers. In this session, Sierra Barter, Social Media Manager at AAA Northeast will share the innovative work they are doing in the digital & social space.
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AIMM Helps Marketers #SeeAll
Event Recaps November 7, 2019The Alliance for Inclusive and Multicultural Marketing (AIMM) showed how marketers can simultaneously drive business growth and celebrate underrepresented communities.
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AIMM’s New Cultural Insights Impact Measure Proves Cultural Insights Affect Sales
Event Recaps November 7, 2019AIMM’s CIIM (Cultural Insights Impact Measure) is a new metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift.
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Attention Versus Effectiveness
Event Recaps November 7, 2019Serta Simmons Bedding discussed the critical measures to watch and how to think about your media plan differently to increase attention to your brand and maximize the customer experience.
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Cooking up a Culinary Marketing Strategy
Event Recaps November 7, 2019Coca-Cola and MELT worked together to develop innovative culinary experiences that are blurring the lines between the beverage and culinary categories to lead to a stronger brand experience for consumers.
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Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio
Event Recaps November 7, 2019In this session, Gabe Tartaglia at Pandora discussed, the importance of developing a sonic strategy for your brand, why sound is one of the most powerful ways to impact human behavior, and more.
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How McDonald’s Is Striving for Cultural Relevancy in Today’s Multicultural America
Event Recaps November 7, 2019McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.
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Laying the Groundwork for Culturally Sensitive Marketing
Event Recaps November 7, 2019A panel offered advice for how to promote marketing practices that are respectful of diversity.
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Mind, Body, and Soul: Connecting to Kids and Teens
Event Recaps November 7, 2019The Boys and Girls Clubs of America (BCGA) Triple Play initiative promotes the importance of physical activity and proper nutrition through the three key components: mind, body, and soul.
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