Event Recaps

AIMM Helps Marketers #SeeAll
Event Recaps November 7, 2019
The Alliance for Inclusive and Multicultural Marketing (AIMM) showed how marketers can simultaneously drive business growth and celebrate underrepresented communities.
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AIMM’s New Cultural Insights Impact Measure Proves Cultural Insights Affect Sales
Event Recaps November 7, 2019
AIMM’s CIIM (Cultural Insights Impact Measure) is a new metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift.
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Attention Versus Effectiveness
Event Recaps November 7, 2019
Serta Simmons Bedding discussed the critical measures to watch and how to think about your media plan differently to increase attention to your brand and maximize the customer experience.
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Cooking up a Culinary Marketing Strategy
Event Recaps November 7, 2019
Coca-Cola and MELT worked together to develop innovative culinary experiences that are blurring the lines between the beverage and culinary categories to lead to a stronger brand experience for consumers.
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Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio
Event Recaps November 7, 2019
In this session, Gabe Tartaglia at Pandora discussed, the importance of developing a sonic strategy for your brand, why sound is one of the most powerful ways to impact human behavior, and more.
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How McDonald’s Is Striving for Cultural Relevancy in Today’s Multicultural America
Event Recaps November 7, 2019
McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.
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Laying the Groundwork for Culturally Sensitive Marketing
Event Recaps November 7, 2019
A panel offered advice for how to promote marketing practices that are respectful of diversity.
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Mind, Body, and Soul: Connecting to Kids and Teens
Event Recaps November 7, 2019
The Boys and Girls Clubs of America (BCGA) Triple Play initiative promotes the importance of physical activity and proper nutrition through the three key components: mind, body, and soul.
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PepsiCo’s Cultural Journey to Reignite Hispanic Growth
Event Recaps November 7, 2019
Two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.
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Ten Trends from the United States Multicultural Media Forecast 2019
Event Recaps November 7, 2019
PQ Media shared recent findings on the state of multicultural media.
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Ulta on Building a Diversity-Forward Brand
Event Recaps November 7, 2019
Ulta is an inclusive beauty brand on a journey to empower its customers and celebrate diversity.
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Why Multicultural Marketing Is Marketing
Event Recaps November 7, 2019
Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.
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Creating an Environment of Accessibility and Inclusion
Event Recaps November 6, 2019
Storm Smith, an African-American creative at BBDO, explained the importance of advocating for accessibility and inclusion.
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Federal Judges Discuss Their Views of Advertising Litigation and Litigants
Event Recaps November 6, 2019
A panel of federal judges discussed their views of advertising litigation and litigants.
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Legislative Year in Review
Event Recaps November 6, 2019
In this session, ANA's Group Executive Vice President, Government Relations, Dan Jaffe, gave an overview of the past year in legislative issues.
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Speaking the Multicultural Moviegoer’s Language
Event Recaps November 6, 2019
While Hollywood has increased diverse representation to attract more multicultural moviegoers to the cinema, there still remains a language barrier for a significant portion of ethnic audiences. Enter TheaterEars, an audio app that enables moviegoers to enjoy the latest blockbuster in their native language at any U.S. cinema in real time.
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Supporting the "Buy Black Movement": aspireTV’s Approach
Event Recaps November 6, 2019
aspireTV described its efforts to support black entrepreneurs.
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The Advertising Lawyer and the Terrible, Horrible, No Good, Very Bad Day
Event Recaps November 6, 2019
Brian Murphy and Jeff Greenbaum from Frankfurt Kurnit Klein & Selz PC discussed ten contract clauses every marketing lawyer can’t do without. The provisions that can turn a day from an unmitigated disaster into a mitigated one.
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Advertising Review of the Year’s Biggest Cases with the Regulators
Event Recaps November 5, 2019
A variety of legal issues relevant to the work of marketers were examined by a panel of legal experts serving in regulatory and prosecutorial capacities.
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Ambush Marketing, The Olympics, and Major Sports Sponsorship Deals
Event Recaps November 5, 2019
Industry experts discussed ambush marketing, the Olympics, and major sports sponsorship deals.
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