Event Recaps
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Kilimanjaro and Creative: Demystifying "Change Leadership" from the Roof of Africa
Event Recaps June 5, 2019Wayne Barringer, Director of Creative Services at Boeing, discussed how he and his team guided Boeing’s Creative Services through monumental change.
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Leveraging Content to Drive Sales
Event Recaps June 5, 2019Risa Crandall, VP Digital at Meredith,, shared three examples of best practices of building products that were born from consumer insights to drive conversion.
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Fraud in Digital Advertising
Event Recaps June 4, 2019The ANA and White Ops have partnered for the fourth time on a study to measure bot fraud in the digital advertising ecosystem.
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How McCormick Strategized Its Digital Cross-Platform Capabilities
Event Recaps June 4, 2019McCormick and Co. shared how the company is propelling personalized scale and improved digital capabilities across its owned platforms.
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How to Change Social Norms Through Data and Digital Experiences
Event Recaps June 4, 2019Truth Initiative explained how it creates effective and emotionally compelling campaigns that change lives.
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How Your Brand Can Be a Community Builder
Event Recaps June 4, 2019Campbell Soup Co. shared the latest trends in social commerce, including how platforms are evolving, brand storytelling is shifting, and the social contract between brand and consumer could potentially be changed.
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Creating Powerful Campaigns by Addressing the Multiple Dimensions of Client Need
Event Recaps May 31, 2019Justin Chatigny, Executive Director of Marketing at Grant Thornton, discussed finding the optimal intersection of multi-dimensional client need with a company’s ability to deliver against it. He shared an example of Grant Thornton’s recent work that illustrates the impact of this approach.
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Go Bold or Go Home: The Risks and Rewards of Breakthrough Work
Event Recaps May 31, 2019The irony of today’s marketing landscape is that it’s harder than ever to break through, yet so many B2B marketers are playing it safe. But with even powerful ideas gone in a “snap” or “insta,” being bold is table stakes for being noticed.
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Marketing Amid Organizational Transformation
Event Recaps May 31, 2019Industry experts discussed how business models need to adapt to meet the needs and journeys of customers.
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Sales Enablement Success
Event Recaps May 31, 2019Eric Andrews, VP of demand operations, cloud infrastructure group at Oracle, discussed Oracle’s new content management system.
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Why Marketing Needs Disruption
Event Recaps May 31, 2019Ally Financial discussed one of the most pressing issues we are facing as an industry: the death of true creativity.
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Adapting B2B Creativity in a Digital World
Event Recaps May 30, 2019According to Stein IAS and UL, instead of trying to be creative, brands need to create ideas with value.
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Creating Brand Preference in a Seemingly Mundane Category
Event Recaps May 30, 2019Working together with agency Mower over many years, Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.
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Digital Success Stories from the "I Love NY" Campaign
Event Recaps May 30, 2019Empire State Development shared some examples of successful content marketing.
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Driving Growth Through a Balance of Brand and Demand
Event Recaps May 30, 2019LinkedIn and Ernst & Young advocated a greater focus on brand building to drive business growth.
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How Caterpillar Uses Emotion and Logic to Drive Growth
Event Recaps May 30, 2019Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.
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How to Optimize Your Brand for Generation Z with the Four Cs of Content
Event Recaps May 30, 2019The agency Fuse shared advice for appealing to teens with content marketing.
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Mastering B2B Marketing in a Digital Age
Event Recaps May 30, 2019Geoff Ramsey of eMarketer offered a deep dive into five important trends that are disrupting business marketing.
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Measuring Content Quality: Developing a Standardized Approach
Event Recaps May 30, 2019OneSpot shared an approach to establishing a consistent measure of content quality that can be applied across channels.
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The Future of Work
Event Recaps May 30, 2019Google shared data on the way that the employees of business-to-business companies work and how marketers can reach them.
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